ipa desk research
DESCRIPTION
**Full list of links featured in presentation can be found here: http://tinyurl.com/ahjwgu ** The presentation I gave to IPA Stage 2 course on "Tools for Desk Research". All very dull superficially, but when you delve into all the resources that are online it suddenly becomes more interesting. Some of this is noddy, but for thoroughness, I've included it all.TRANSCRIPT
![Page 1: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/1.jpg)
Desk researchInspiration and Insights from the Internet
10.02.09
![Page 2: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/2.jpg)
![Page 3: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/3.jpg)
Planning is about Insight not Information
![Page 4: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/4.jpg)
Beyond the Information Department:Research tools that you can use at your desk
![Page 5: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/5.jpg)
![Page 6: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/6.jpg)
IPA Information Centre
![Page 7: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/7.jpg)
Professional Insight
![Page 8: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/8.jpg)
![Page 9: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/9.jpg)
![Page 10: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/10.jpg)
Royal Mail Infobank(Free access to expensive professional insight tools)
![Page 11: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/11.jpg)
Industry Info
![Page 12: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/12.jpg)
![Page 13: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/13.jpg)
![Page 14: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/14.jpg)
![Page 15: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/15.jpg)
Sector Specific Insight
![Page 16: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/16.jpg)
Ideas Conferences
![Page 17: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/17.jpg)
![Page 18: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/18.jpg)
Business Insight
![Page 19: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/19.jpg)
Digital Marketing Insight
![Page 20: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/20.jpg)
User Experience Insight
![Page 21: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/21.jpg)
Marketing Trends
![Page 22: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/22.jpg)
![Page 23: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/23.jpg)
![Page 24: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/24.jpg)
Advertising resources
![Page 25: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/25.jpg)
![Page 26: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/26.jpg)
![Page 27: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/27.jpg)
Blog research
![Page 28: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/28.jpg)
Web Trends
![Page 29: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/29.jpg)
Researching Search
![Page 30: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/30.jpg)
Researching Social Bookmarks
![Page 31: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/31.jpg)
Content Alerts
![Page 32: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/32.jpg)
Traffic Tracking
![Page 33: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/33.jpg)
Facebook App tracking
![Page 34: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/34.jpg)
Buzz tracking
![Page 35: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/35.jpg)
Social Media Overviews
![Page 36: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/36.jpg)
Board trackers
![Page 37: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/37.jpg)
Twitter Zeitgeist
![Page 38: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/38.jpg)
Best Twitter Tools
![Page 39: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/39.jpg)
Researching Video
![Page 40: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/40.jpg)
![Page 41: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/41.jpg)
![Page 42: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/42.jpg)
Set up your regular info fix
![Page 43: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/43.jpg)
Keep looking beyond the expected
![Page 44: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/44.jpg)
Be targeted in your research
![Page 45: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/45.jpg)
Planning is about Insight not Information
![Page 46: IPA Desk Research](https://reader038.vdocument.in/reader038/viewer/2022102901/5549f6dbb4c905e56c8b4652/html5/thumbnails/46.jpg)
Ta muchly(any questions?)