Auckland Breakfast Seminar July 2012

Introductions @dstncontent

5 Stages of Travel

Researching

Dreaming

Booking

Experience

Sharing

Source: Google Travel

Dreaming

Video in 2012

Views per Day

4 billion SOURCE: You Tube Press Room Statistics, May 2012, http://www.youtube.com/t/press_statistics

Video in 2012

The average internet user spends 21hrs per month watching online video

SOURCE: “comScore Releases October 2011 U.S. Online Video Rankings,” comScore, 28 November 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/11/comScore-Releases_October_2011_U.S._Online_Video_Rankings

Video in 2012

of global internet users will watch online video in 2012

71% SOURCE: “eMarketer Webinar: Key Digital Trends for 2012,” eMarketer, 15 December 2011, http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2012/

Video in 2012

140 views for every person on earth on YouTube alone

SOURCE: You Tube Press Room Statistics, May 2012, http://www.youtube.com/t/press_statistics

Why use video?

Help them choose yours!

• Simplifying choice: Video helps travellers visualise destinations and services.

70% are choosing a destination

68% are thinking about a trip

Of travellers watching video,

SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/

Planning

Dreaming

5 Stages of Travel

Researching

Dreaming

Booking

Experience

Sharing

Source: Google Travel

Planning Are travellers watching video?

of leisure travellers are watching video while

planning

67%

SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/

Are travellers watching video?

of business travellers are watching video while

planning

68%

SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/

Planning

Why use video?

• SEO: Video helps you get found

– YouTube 2nd largest search engine in the world – 53x more likely to appear in a front page Google Search

• Engagement: Keeping people’s attention Think of your own online patterns…

– Increase the average time people stay on your site – 60% of people are more likely to watch a video than

read text. – Convert the booking with multimedia content – 14 minutes average time on site booking accommodation Not just one ‘promotional video’

Planning

Not just your website

5 Stages of Travel

Researching

Dreaming

Booking

Experience

Sharing

Source: Google Travel

Experience & Sharing

• Licensing

• Light weight equipment/non-obtrusive

• Telling a story

• Understanding tourism

• Ongoing relationship investing in after service

• Educate and sharing insights

• Doing Good

Why Destination Content?

Let us help you get the best out of video

• Quick turn around on quotes

• Free consultation – use us as your experts

• Supporting video as part of a wide campaign

• Service at our core

• Marketing not just video production

• Pre-packaged/off shelf solutions

• Online broadcast

Proud sponsors

www.etourismnz.com 19th – 20th September 2012

Auckland

www.travelindustryawards.com 8th September 2012

Auckland

@dstncontent