deter min ante of demand
TRANSCRIPT
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Determinants of Demand
Prepared by
Yash Vora PF 1029
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MARKETS DEFINED
MARKETS
POTENTIAL
SELLERS
POTENTIAL
BUYERS
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$5
4
3
2
1
DEMAND DEFINED
P QD10
20
35
55
80
A schedule or a curve that shows the
various amounts of a product that
consumers are willing and able to
purchase at each of a series of possible
prices.
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LAWOF DEMAND
As Price Falls
Quantity DemandedR
ises As Price Rises
Quantity Demanded Falls
An inverse relationship exists
between price and quantity
demanded
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GRAPHING DEMAND
P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80
Price of Corn
Quantity of Corn
CORNPlot the Points
10 20 30 40 50 60 70 80
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55
P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80
Price of Corn
Quantity of Corn
CORNPlot the Points
10 20 30 40 50 60 70 80
GRAPHING DEMAND
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35
P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80
Price of Corn
Quantity of Corn
CORNPlot the Points
10 20 30 40 50 60 70 80
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80
Price of Corn
Quantity of Corn
CORNPlot the Points
10 20 30 40 50 60 70 80
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80
Price of Corn
Quantity of Corn
CORNPlot the Points
10 20 30 40 50 60 70 80
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80D
Price of Corn
Quantity of Corn
CORNConnect the Points
10 20 30 40 50 60 70 80
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80D
Price of Corn
Quantity of Corn
CORN
10 20 30 40 50 60 70 80
What if
DemandIncreases?
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1D
Price of Corn
Quantity of Corn
CORN
10 20 30 40 50 60 70 80
D
Increase
inDemand
Increase
in Quantity
Demanded10
20
35
55
80
30
40
60
80
+
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80D
Price of Corn
Quantity of Corn
CORN
10 20 30 40 50 60 70 80
What if
DemandDecreases?
GRAPHING DEMAND
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P
Qo
$5
4
3
2
1
P QD
$5
4
3
2
1
10
20
35
55
80D
Price of Corn
Quantity of Corn
CORN
10 20 30 40 50 60 70 80
--
10
20
40
60
D
Decrease
in
Demand
Decrease
in Quantity
Demanded
GRAPHING DEMAND
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Change in Quantity DemandedQuantity Demanded versus
Change in DemandChange in Demand
Variables that
Affect Quantity Demanded A Change in This Variable . . .
Price Represents a movement alongthe demand curve
Income Shifts the demand curve
Prices of related goods Shifts the demand curve
Tastes (new products) Shifts the demand curve
Expectations Shifts the demand curve
Number of buyers Shifts the demand curve
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Determinants ofIndividual
Demand for a Commodity Price
Price of Substitute
Price of complementary goods
Utility
Disposable Income
Taste, Preference Habits
Quality of the Commodity
Intensity of the want Future price expectation
Salesmanship & Advertising
Credit Facilities
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Determinants ofMarket Demand
for a Commodity
Size of Population
Distribution of Income & Wealth
Standard of living of the people
Level of taxation
Social customs and festivals
Promotional Activities
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Determinants of Demand
forN
ew Cars Consumer confidence
Relative price of second-hand vehicle
Relative costs of traveling on public transport
Cost fuel
Road charges / Tax
InterestRates
The price ofNew Cars Availability of Credits
Costs of car Insurance and servicing
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Characteristics ofHousing
Durability
Heterogeneous
High Transaction cost
Long time delays
Investment good and a consumption good
Immobility
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Main determinants of the
Demand for Housing
Demographic variable are
Population size and Population growth
It is necessary to consider
Family size,
The age composition of the family,
The number of first and second children,
Net migration (immigration minus emigration),
Non-family household formation,
The number of double family households, death rates,
Divorce rates and marriages.
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Other Factors Affecting
Demand inH
ousing
Income
Price of housing
Cost and availability of credit
Consumer preferences
Investor preferences
Price of substitutes
Price of complements
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Determinants of Demand for
T
ourismLife-Style Factors
Income & employment
Holidays
Education
Mobility
Life Cycle Factors
Domestice Age
House Hold Size
Race Gender
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Other Determinants of
Tourism Demand
Level ofUrbanization
Economic Development
Political Factors
Technological Factors
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Thank You