Carla Ferreira.Community Manager. GivenGain Foundation.

Developing a social media plan.

First things first

• Why is it important?• Who is on your social media team?• Specific roles• Which social media platforms and tools?• Create specific goals for each platform• What do you want to share?• Different audiences

Where to start?

• Define your team and roles• Social Media Audit• It’s not just about the numbers!• Look for influencers• How are people interacting the

different platforms?• On which platforms and how are they

engaging with your organisation?

Tips to save time

• Use Hootsuite • Delegate tasks• Schedule time for:• Scheduling content• Engagement (retweets, replies)• Review/Reports

Content and themes

• Share information about your projects• Shout out to a supporter (Twitter

follower or FB fan)• Promote events• Photos and videos• Appeals to donate• Thank donors• Contest/Quiz

Your social media policy

Social Media Policy – questions for reflection

• What do you stand for?• What is your mission statement?• What are your core values?

Social Media Policy

• What are our core values?• How to respond to positive and negative

posts?• Who should respond?• Stock answer or more elaborate,

personal response?• Personal/Professional posts overlapping• Do you allow others to post on your fan

page?• Training your employees

Thank You.

@GivenGain @carlaferreira1

www.facebook.com/givengain

www.givengain.com