On the ROad Of SOlutiOnS with dhl

dhl at the expo Shanghai 2010

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Over the past 150 years, industrialization has significantly contributed to the progress of society.

But it has come at a price.

BetteR City, BetteR life – the expO Shanghai 2010

its twin brother, urbanization, has drawn ever more people

to urban areas in pursuit of work, better health care, better

education, a better life. while only 13 percent of the world’s

population lived in cities in 1900, their percentage has risen

over the years to 29 percent in 1950 and 46 percent in 2000.

Since 2008, for the first time in human history, more people

have been living in cities than in the country. in 2050, urban

dwellers will make up almost 70 percent of the world’s

population. 1

the price of industrialization is the negative impact on

our natural environment. the effects of the exploitation

of natural resources, the ever-increasing hunger for

energy, and the shortsighted disposal of industrial

waste are particularly noticeable in urban areas.

under the motto “Better City, Better life”, the expo

Shanghai 2010 has made urbanization its central theme.

from 1 May to 31 October 2010, the biggest ever expo, with

240 countries and organizations exhibiting on

5.4 km2, tries to give answers to the most pressing

questions with regard to environmentally friendly

urbanization in the five central pavilions:

– URBAN DWELLERS tells the story of people living in cities.

five sections feature videos of six real families from cities on

five continents. the pavilion gives visitors a vivid idea of why

people are drawn to urban areas.

– URBAN BEINGS compares the city to a human being. as

metabolism and circulation are important for a human body

to function properly, the well-being of a city depends on the

constant adjustment between the needs of man and city.

– URBAN FOOTPRINTS are the result of people’s interac-

tion with cities and the environment. in three exhibition

halls, the pavilion traces the birth and growth of cities, their

philosophies and the knowledge created within them.

– URBAN DREAMS invites visitors to imagine what cities

will be like in the future. it shows how cities were planned

and realized in the past, proposes the various possibilities of

a city of the future, and points to the spiritual elements that

have always driven human progress.

– URBAN PLANET, the centerpiece of the central Chinese

pavilions, juxtaposes the risks and opportunities of life in

cities (see next page).

1 figures from the 2009 Revision of the united nations world urbanization prospects report

The Eureka Moment: in five spectacular metamorphoses, Planet Earth tells its own story.

Better City, Better Life 3

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URBAN PLANET is the central Chinese theme pavilion and

geographically as well as thematically at the heart of the

exhibition. a 14 meters high double helix, it consists of two

parts: the ascending Road of Crisis and the descending

Road of Solutions highlight the ambivalence of cities as

gigantic resource-consuming organisms versus hubs of

innovation and knowledge. the Road of Crisis strikingly

visualizes the destructive potential of cities that endangers

our planet with environmental pollution, climate change,

mining of resources, waste production and destruction of

nature. it culminates in a spectacular view onto the Blue

planet and presents the earth’s development through the

ages. do we really want to go on living like we are now?

Shouldn’t we work together to stop the destruction of this

beautiful planet? these are the questions that the Blue

planet seems to ask.

in the second part of the URBAN PLANET double helix,

the Road of Solutions presents innovative approaches to

the global challenges in four chapters, “low Carbon”,

“urban Mining, “drop of life”, and “green City”. Cities

are shown as incubators for innovation, knowledge and

technology. More than 100 best-practice examples,

10 of which have been contributed by dhl, present the

manifold possibilities for achieving sustainable and

environmentally compatible life on earth, i.e. by means

of renewable energies, new mobility concepts, or eco-

effective urban infrastructures. the examples show

how technological development, political initiatives,

civic activities and individual behavior can contribute to

an ecological transformation of our civilization towards

a better, greener future.

Combining western narrative tradition with Chinese feng Shui, the uRBan planet pavilion deals with

complex urbanization processes and the global challenges they pose.

uRBan planet – RiSkS and OppORtunitieS Of life in CitieS

… the Road of Solutions proposes a way out.

The Road of Crisis vividly describes the risks of urbanization and the damage to the environment, …

Urban Planet 5

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with operations in over 220 countries and territories, the

dhl business has considerable impact on the environment,

which gives us great responsibility. we acknowledge this

responsibility with our environmental protection program

gogreen. the first company in the global logistics industry

to do so, we have set ourselves clear, quantified carbon

emissions targets: we aim to improve our carbon efficien-

cy, including our subcontractors’ operations, by 30 percent

by the year 2020 compared to 2007; by 2012 we want to

reach an interim target of 10 percent in our own opera-

tions. to achieve our objective, we are taking a variety of

angles. One of them is the optimization of our fleet and

network. we will, for instance, gradually replace parts of

our air and ground fleets by more fuel-efficient machines,

shift transports from air to road, sea and rail as well as

from road to rail whenever possible. we research, develop

and implement innovative technologies such as alternative

vehicles or dynamic route planning.

another lever is the improved energy efficiency of our

buildings, e.g. by means of more efficient lighting, heating

and cooling systems. we encourage our workforce to save

emissions and have integrated gogreen in our policies

and guidelines. last, but not least, we involve our sub-

contractors and customers. we lead the way in european

discussions about the collection of subcontractors’ carbon

data. and for our customers, we have developed eco-

friendly and efficient products, services and solutions

to reduce energy consumption and carbon emissions.

after all, more and more companies and individuals realize

that carbon efficiency is everybody’s business if we want

to take action against climate change.

Our carbon-neutral and carbon-reduced concepts, products

and services make us an ideal partner for the URBAN

PLANET pavilion and show how logistics is already finding

answers to the manifold global and, in particular, urban

challenges of our times. the following pages present the

10 dhl expo exhibits and some of the many solutions

that dhl has been working in over the years.

the ten examples of eco-friendly and efficient dhl solutions shown at the expo Shanghai 2010

demonstrate that we are already traveling on the Road of Solutions.

with dhl On the ROad Of SOlutiOnS

The dominant design elements of the Road of Solutions, 3D sculp tures symbolize the interdependency of nature and technology.

The climate protection objective of Deutsche Post DHL: 30% higher CO2 efficiency by 2020.

Carbon efficiency target 7

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Our consolidation center is a pertinent example of how

efficient city logistics can drastically reduce inner city

traffic: all goods destined for a city first arrive at a consoli-

dation center outside the city. there they are sorted and

transported to their destination by one single logistics

company only. the dhl consolidation center handles

transport in the most efficient way and helps to reduce

traffic and emissions.

City logistics is not just about reducing the number of

vehicles running in a city. it is also about using intelligent

technologies to ensure that those vehicles that are out on

the streets don’t make more miles than absolutely neces-

sary. the intelligent dhl Smart truck demonstrates how

modern technologies can help to protect the climate. a

dynamic tour planning system calculates the most efficient

delivery route and cleverly manages traffic jams, detours

and instant orders.

at the dhl hub, outgoing shipments are registered via

Rfid (Radio frequency identification), another innovative

technology that is revolutionizing logistics. the Smart truck

itself is equipped with Rfid technology to control the

shipments while they are on board. the on-board unit

automatically navigates the vehicle and draws up a stop

list that takes into account current traffic data to avoid

traffic jams and road works. it also enables couriers to

meet on their rounds to exchange shipments and speed up

their delivery.

while a regular truck takes 6 hours for 485 km and emits

181.8 kg of CO2, the Smart truck is estimated to reduce the

distance to 385 km, running time to 5 hours and CO2

emissions to 144.3 kg. City traffic is reduced and 37.5 kg

of CO2 emissions can be saved. an added value of the dhl

Smart truck: it informs customers about the imminent

arrival of a shipment.

feweR vehiCleS, leSS tRaffiC – CleveR SOlutiOnS fOR inneR CitieShow can we reduce traffic in cities without compromising on accessibility for enterprises and

private individuals? Our city logistics solutions point the way.

The DHL Smart Truck uses state-of-the-art technology to calculate the most energy-efficient delivery route.

City logistics 9

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the urban life of the future needs visionary ideas, ideas

such as the dhl Bring Buddy. we are collaborating with

universities in a research program to develop alternative

concepts for avoiding inner city traffic. the basic idea

behind it: people who already move across the city could

carry parcels. after all, thousands of people move through

cities every day – by bike, by car, by bus, or by tram. if a

parcel needs to be picked up or delivered on their way,

they could do the job. in the context of this concept,

mobile phones work as information and documentation

tools. Social networks become real networks. Bring Buddy

makes dedicated delivery vehicles and the additional CO2

emissions they produce superfluous. Streets would be less

congested, emissions would be reduced, and the environ-

ment, our climate in particular, would benefit.

while people are moving across the city, they can easily

dispatch and pick up their own parcels. the dhl pack-

station, a parcel pick-up and delivery machine, prevents

failed delivery, reduces city traffic and saves emissions.

the added customer value of this simplifying solution:

the 24/7 postal point makes waiting for the courier or

queuing at the post office a thing of the past. Customers

just dispatch or pick up their packages from the parcel

machine whenever they want.

in germany, its country of origin, the dhl packstation

has enjoyed tremendous success. Since its introduction

in 2002, the number of machines has risen from 12 to

2,500 with 1,000 new machines having been installed

in 2009 alone. today there are machines all over the

country and the majority of germans has to spend no

more than 10 minutes to get to the next packstation.

no wonder that some 1.5 million users take advantage

of this customer and environment-friendly service.

in a modern city, people are constantly on the move. So why not use them to transport parcels?

Or leave it to them to pick them up?

MuSCle pOweR inStead Of hORSepOweR

Solutions by DHL: Packstation for efficient parcel dispatch and delivery.

Vision by DHL: Bring Buddy.

City logistics 11

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Small things can have a big impact: for example, take the

decision to combine different transport modes. dhl offers

a combination of sea and air transport, saving up to 40%

of CO2 emissions. apart from using ships, dhl transporta-

tion networks and solutions integrate other emission-mini-

mizing modes such as rail or alternative-engine vehicles.

Regarding air transport, dhl improves efficiency with

route optimization and consolidation of shipments.

But it’s not just the mode of transport you choose, it’s also

the kind of vehicle you use. So to advance climate protec-

tion, we test alternative vehicles and drives – and improve

them when we can – including the outer shapes of trucks.

after all, there is a decisive difference between a tradition-

al truck and an aerodynamic truck. a revised outer shape

minimizes aerodynamic drag – and thus fuel consumption.

the new aerodynamic trucks, the so-called teardrop trailers,

developed by dhl in collaboration with vehicle manufac-

turer dOn-BuR, save up to 10 percent fuel compared to

traditional trucks. More than 360 trucks are already on

the road.

Some 300,000 dhl employees worldwide can make a

huge difference when they behave in an environmentally

conscious way at the workplace. therefore, we encourage

our employees to reduce their CO2 emissions for business

trips, the daily journey to work, and even work itself.

intelligent technologies can help.

30 employees in a pilot project have gone a step further.

they use our “Simply green” tool to calculate their carbon

footprint in comparison with their baseline. for the amount

of CO2 they save, they are rewarded with climate protec-

tion points.

Climate protection is everywhere. Our gogreen environmental protection program is not limited to city

logistics, but explores a wide range of opportunities to reduce CO2 emissions.

fROM vehiCle deSign tO OffiCe ROutineS

Aerodynamic vehicles improve carbon efficiency.

Solutions by DHL: green buildings minimize carbon emissions and costs.

GoGreen vehicles and buildings 13

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with thousands of offices, hubs and gateways all over the

world, we can make a difference by constructing eco-friendly

buildings. they are an important step to saving resources and

emissions. therefore, we comply with the latest standards

and apply state-of-the-art technologies when building new

facilities. for our european hub at leipzig airport in germany,

for instance, we use an extremely powerful block heat and

power plant, have installed solar panels and collect rainwater

to use for cleaning aircraft. all these measures help to protect

the climate – and minimize our operation costs.

More and more of our customers, both corporate and

private, are environmentally aware and demand sustain-

able products and services. that’s why we invented the

gOgReen service. for every gOgReen shipment sent with

dhl, we calculate the CO2 emissions and offset them by

investing in climate protection projects. One example of

such a project is the liuao wind park in China’s fujian

province. By offsetting 7,557 tons of CO2 in 2008 alone,

we support the operation of this wind park, which replaces

a coal-fired power plant. the success of the gOgReen

parcel encouraged us to develop other green services

around the delivery of letters and goods.

Offsetting is not the only way in which the climate benefits

from our services. with hybrid print & Mail, dhl global Mail

provides customers with an environmentally-friendly, and

at the same time cost-conscious, way to send bulk interna-

tional mail. with one click of the mouse, dhl global Mail

customers digitally transmit high volume international

transactional mail. we print it at the destination and quickly

and securely manage the final delivery around the world.

for the benefit of our customers and the environment.

Other dhl divisions benefit from dhl global Mail hybrid

know-how and use their services for imaging and hosting,

records and print management.

while we gladly use every state-of-the-art technology to

make logistics more environmentally friendly, we prefer

to drive innovation and develop cutting-edge solutions

that will shape the logistics of the future. that’s why we

created the dhl innovation initiative, an unique innova-

tion community within dhl Solutions & innovations,

where partners, customers and experts from science and

technology share knowledge on innovations. the dhl

innovation Center also provides a space for the develop-

ment of new logistics solutions.

with the manifold solutions for enhancing CO2 efficiency,

we at dhl are at the vanguard of the logistics for the

future – to satisfy the needs of our customers and the

environment and to contribute to better cities, better life.

above and beyond the solutions presented at the expo, we at dhl harness state-of-the-art technologies

to contribute to climate protection. But that’s not all; we are further driving efficient processes and solutions.

gOing gReen fOR CuStOMeRS and the enviROnMent

Solutions by DHL: the carbon-neutral shipping service GOGREEN.

GoGreen solutions 15

Publisher:Deutsche Post DHLHeadquartersCorporate Brand Marketing53250 BonnGermany www.dhl.com

Valid: 05/2010