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Shanghai New International Expo Center
August 2 - 4, 2019business to business area
August 2 - 5, 2019business to customer area
ChinaJoy Official WeChat
Date: August 2nd-5th, 2019 Venue: Shanghai New International Expo Center Website: www.chinajoy.net
China Digital Entertainment Expo & Conference (hereinafter abbreviated as “ChinaJoy”) is the most influential annual grand gathering in the global field of digital entertainment. As one of the world’s top three exhibitions in the digital entertainment industry, the IP-revolved ChinaJoy covers games, animation & comic, internet video & music, e-literature, e-sports, intelligent entertainment software and hardware, emerging entertainment industry and other fields of digital entertainment. So far, China-Joy has become a wind indicator of the digital entertainment industry in China and the world at large.
The 16th ChinaJoy of the year 2018 highlighted the exhibition positioning of “new technological power, positive energy of entertainment, and new value of content”. It demonstrated not only the new-type healthy entertainment culture, but also the thriving vigor of China’s digital entertainment industry. Sticking to correct orientations and carrying forward core values, 2018 ChinaJoy aimed at inheriting fine traditional Chinese culture. Based on Chinese characteristics, and to shape its image as an international brand, 2018 ChinaJoy set up BTOC showcase for public audiences and BTOB showcase for professionals. During the same period, the 3rd Global Smart Entertainment Hardware Expo (eSmart) and the 5th Comic & Animation World Amazing Expo(CAWAE) were also organized. Therefore, the whole activity scale covered around 15 halls and 170,000 square meters. In four days, the exhibition attracted 354,500 visits in total, which set a new record high. On August 4th alone, the daily visits reached as high as 133,000, refreshing the historical high of 121,000 visits in 2017. This has also been the day with the highest visits in the history of ChinaJoy.
Successful organization of the 16th ChinaJoy has won extensive recognition and praises from society, industrial sectors, government departments, enterprises participating in the exhibition, business partners, media reporters at home and abroad, and audiences at different levels.
2018 ChinaJoy Data
15 halls, covering an exhibition area of 170,000 square meters;
Around 900 exhibitors from more than 20 coun-
tries and regions;
9,153 media reporters from China and abroad
covered the event;
More than 4,000 outstanding games were
displayed;
More than 5,000 game devices were put onsite;
A total of 354,500 admissions in the four days;
The number of visitors on August 4th alone reached
133,000;
The media exposure reached over1,200,000 times.
2019 ChinaJoy BTOC Showcase
Portraits of ChinaJoy Public Visitors–Gender & Age:■ Dominated by male, accounting for roughly 71%; ■ Public visitors aged 20-30 constitute the main force, accounting for above 56% in total.
male
female
below 1920 - 2425 - 2930 - 3435 - 44above 45
400000
350000
300000
250000
200000
150000
100000
50000
0
Total participants Professional visitors
The number of Chinese exhibitorsTotal number of exhibitors
Tendency Chart Of Statistics Of ChinaJoyExhibition Area Over The Previous Years
Tendency Chart Of Statistics Of ChinaJoy Participants
Tendency Chart Of Exhibitor Growth Of ChinaJoyOver The Previous Years
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
1200
1000
800
600
400
200
0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Area (square meter)
200000
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Gender Age
29%
71%
6.65%
3.35%
8.22%
8.05%
16.89%
26.09%
30.75%
Some of the 2018 BTOC Exhibitors
BTOC Grand Event
ChinaJoy BTOB showcase is an important business platform for digital entertainment products export & import, inter-disciplinary transactions (variety show, film, literature and other IP). It has been established since 2011 and has developed into the professional trade exhibitions and on-site business match activities with the strongest comprehensive strength, the most comprehensive exhibi-tors, the largest exhibition area and the largest number of trade visitors in digital entertainment industry in Asia.
⊙ Facebook that participated in ChinaJoy BTOB for the firsttime in 2018
⊙ KOCCA organized Korea Pavilion for the 6th year in 2018
⊙ JETRO organized Japan Pavilion in 2018 ChinaJoy BTOBfor the first time
2018 ChinaJoy attracted trade companies from over 20 countries including China, USA, Japan, South Korea, Britain, France, Russia, Germany, Poland, Czech, Israel, Turkey, India, Singapore, Indonesia, Malaysia, Vietnam, Lithuania, Cyprus, Finland, Myanmar, Thailand, etc., including the world famous companies such as Facebook, Google, Snapchat, TapTap, Sogou, Tencent, Huawei, Epic Games, Unity, 360 Games, Kakao Games etc..
Dates: August 2nd – 4th, 2019 Venue: Shanghai New International Expo Center Website: www.chinajoy.net
2018 ChinaJoy BTOB Showcase Statistics
On-site trade visitors: 59,932 Number of business meetings: 7,800+Number of products for intended cooperation: 1,600+Number of on-site agreements: 390+ Number of intention cooperation: 850+Total amount of on-site intentional transactions: $500 million
2019 ChinaJoy BTOB showcase
1.Statistics of exhibitors bycountry and region
4. Whether the expectation ofthe exhibition is met
Mainland China
52%
Chinese Taipei and
Hong Kong
9%
Overseas Countries
39%
Beyond expectation
67%
Achieved expectation
33%
2. Statistics of exhibitors by fields of game industry they are engaged in
Developers
52%
Publishers/Operators
32%
Service Providers
12%
The Others
4%
6. Study of the size of the visitors’company
More than 1,00018%200~100038%50~20035%Less than 509%
3. Satisfaction of the exhibitors at theBTOB area
Very satisfied
52%
Satisfied
41%
So-so
6%
Needs to be improved
1%
5. Percentage of participants by purpose
Access to information 28%
Seeking for cooperation 20%
Technical exchanges 12%
Operation cooperation 14%
R&D cooperation 12%
Product purchasing 7%
Investment promotion 5%
The Others 2%
Total intentional transaction amount (10000 USD)
60000
50000
40000
30000
20000
10000
0
Tendency Chart Of ChinaJoy BTOB Intentional Transactions
2011 2012 2013 2014 2015 2016 2017 2018
Some of the 2018 BTOB Exhibitors
BTOB Grand Event
Booth Reservationand Sponsorshipplease contact
● Mr. Wu Tel: 010-51659355-8801 Email: [email protected]● Mr. Jiang Tel: 010-51659355-8009 E-mail: [email protected]● Mr. Gao Tel: 010-51659355-8037 E-mail: [email protected]● Ms. Yang Tel: 010-51659355-8008 E-mail: [email protected]● Ms. Liu Tel: 010-51659355-8011 E-mail: [email protected]● Mr. Li Tel: 010-51659355-8002 E-mail: [email protected]
Badge Sponsor of BTOC Paper Tickets Ads Sponsor
Lanyard Sponsor of BTOB Sponsor of ChinaJoy Official Drinks
Show Directory Ads Sponsors
Sponsors of ChinaJoy 2018
On Site Advertising Sponsors
Lanyard Sponsor of BTOC
Badge Sponsor of BTOB
⊙ ChinaJoy Cosplay Carnival National Final Competition
During the 2018 ChinaJoy, the ChinaJoy Cover Coser Competition, ChinaJoy Cosplay Carnival National Final Competi-tion, ChinaJoy Awesome Dancer Final Contest, ChinaJoy Live Music Carnival, ChinaJoy E-sports Final Competition, Robo 2018 Carnival and other different types of concurrent events were held. These concurrent events have further enriched ChinaJoy's digital entertainment brand, and covered a wide range of enthusiasts and fans in games, animation& comic, music, e-sports and digital entertainment.
⊙ ChinaJoy Live Music Carnival
⊙ ChinaJoy Awesome Dancer Final Contest
⊙ ChinaJoy E-sports Final Competition
The ChinaJoy concurrent conferences were held to share and explore the cross-border integration of the industry in the digital entertainment era and the Chinese market layout under globalization. Business leaders from home and abroad gathered to share and explore the opportunities and challenges of the digital entertainment industry. During the period of 2018 ChinaJoy, China Digital Entertainment Congress (CDEC), Global Game Industry Summit, Global E-sports Conference 2018, China Game Developers Conference (CGDC), China's Blockchain Technology and Game Developer Conference were held. The conferences invited famous industry entrepreneurs, experts and scholars from the digital entertainment industry both domestic and overseas gather here and deliver keynote speeches and conduct interactive dialogues to explore the development trend and cutting-edge technology of the digital entertainment industry. The conferences held in conjunction with ChinaJoy have covered the relevant content of the digital entertainment industry ecosystem. The level and scale of speakers, guests and attendees have been the highest in China. In particular, the Shanghai Press and Publication Bureau and the Shanghai Pudong New Area People's Government worked as joint supervisors. This session of ChinaJoy created series of e-sport industry activities including Global E-sports Conference 2018 and ChinaJoy E-sports Competition, which promote the flourishing develop-ment of e-sports industry.
ChinaJoy 2018 Conference Sponsors
⊙ Global E-sports Conference 2018
⊙ China Game Developers Conference (CGDC 2018)
⊙ China Digital Entertainment Congress (CDEC 2018)
ChinaJoy 2018 Concurrent Conference:
3 days, 5 summits; More than 230 speakers present and over 32% overseas guests; More than 10,000 audiences present;
Hundreds of cooperative media have reported on it, and 32 companies have sponsored a series of conferences.
Diamond Sponsors of CDEC Platinum Sponsor of CDEC Lanyard Sponsor of CDEC&WMGC Sponsor of CDEC Drinks
Top Sponsors of Global Game Industry Summit
Platinum Sponsors of Global Game Industry Summit
Diamond Sponsors of Global Game Industry Summit Diamond Sponsor of CGDC Badge Sponsor of CGDC
Top Sponsors of China Blockchain Technology and Game Developers Conference
Diamond Sponsors of China Blockchain Technology and Game Developers Conference Session Sponsors of China Blockchain Technology and Game Developers Conference
Nearly 2,000 media and 9,153 reporters from home and abroad gathered at the exhibition site to report the grand occasion of this ChinaJoy - TV media, print and public media, Internet media, video media, WeChat official accounts, Media APPs... massive media to achieve comprehensive coverage. It includes CCTV, SMG of Shanghai, Beijing TV station and other traditional TV station; Tencent Video, Youku, Iqiyi, Mango TV, bilibili, Panda Live, Chushou TV, Douyu TV, Huya TV and other major video sites and live streaming platform; People.cn, People's Daily, Guangming.com, CCTV.com, China Daily, China Youth.cn, Huanqiu.com, Qianlong.com, toutiao.com, Sina, Sohu, Tencent, NetEase, Facebook, Twitter, YouTube, and other well-known foreign and domestic mainstream media, which fully focused on this event. At the same time, the majority of game players can also fully learn about the exciting content of this ChinaJoy through hundreds of domestic and foreign game media in time. Media coverage reached hundreds of millions of target groups.
ChinaJoy 2018 Media Partners
在上海 上宽带山
ChinaJoy Premier Media Partners Official Social Media Partner
Strategic Media Partners of eSmart
ChinaJoy Strategic Media Partners
Special Supporting Media Partner of CAWAE
ChinaJoy WMGC Strategic Media Partners
“ChinaJoy Show Daily” Exclusive Media Partner ChinaJoy Exhibition Partners
ChinaJoy Official Media Partners
ChinaJoy Overseas Media Partners
ChinaJoy Supporting Media Partners
Supporting Media Partners of ChinaJoy Super League
Online Exclusive Strategic Coopertation of Awesome Dancer Contest ChinaJoy Super League Deep Cooperation Partner Sponsor of Cosplay Carnival National Competition
Cosplay Carnival National Competition Deep Cooperation Partner JX3 Strategic Cooperation Platform Invited Partner Music Cooperation Platform Video Cooperation Platform
Supporting Media Partners of eSmart
在上海 上宽带山
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