For more info contact: Tony Arreaza • tarreaza@mylac.org • (704) 458 8072

Día de Muertos or The Festival of Souls is an event presented in conjunction with the Levine Museum of the New South in celebration of one of Mexico’s most distinctive holidays. Día de Muertos is a time to honor deceased relatives, satirize the living, and entice the spirits to visit with intricate, flower-decorated altars and offerings of food. Try authentic Mexican food like corn tamales, and pan de muerto (dead bread), make a sugar skull in one of our workshops, enjoy folkloric dance and musical performances, and cast a vote in our altar-competition. Attracting over 3,000 participants each year, this event is an authentic and interactive gathering suitable for the entire family.

SPONSORSHIP LEVELS

DIAMOND $2,500

• Exclusive logo and name recognition in all event promotions including: flyers, posters, radio spots, newsreleases, and e-marketing, and TV

• A table at the event where you may offer product samples, coupons, brochures, etc.• 5-minute opportunity to directly address the festival attendees.• Opportunities to give away prizes (goodie bags at the entrance of the festival).• Tax deductible contribution

PLATINUM $1,000

• Small logo and name recognition in flyers, radio spots and posters.• A table at the event where you may offer product samples, coupons, brochures, etc. •• Two live announcements by the emcee• Tax deductible contribution

GOLD $500

• Small logo and name recognition in flyers, radio spots and posters.• Two live announcements by the emcee• Tax deductible contribution

For more info contact: Tony Arreaza • tarreaza@mylac.org • (704) 458 8072

La Coalición's cultural mission is to create welcoming spaces for people of diverse backgrounds to connect by highlighting the richness and diversity of Latino cultures, supporting local Latino entrepreneurs and artists, and bringing over 25,000 community members together annually. Our events increase knowledge and appreciation of the wide range and richness of cultural forms in Latin America. They provide a space for expatriates to remember, honor and recreate traditions from their countries while at the same time share that legacy with others.

For corporate partners, our cultural events offer a unique opportunity to reach our region’s diverse Hispanic population to promote your brand, services and products, as well as to generate new business for you. Reserve your space now as sponsorships are limited and in high demand!

GOOD FOR YOUR COMMUNITY AND FOR YOUR BOTTOM LINE

Marketing Potential ► Mecklenburg County’s Latino population has grown over 1,500% since 1990. Today, the purchasing power of NorthCarolina’s Latinos totals $15.5 billion—an increase of 1,753% since 1990. La Coalición’s events attracted more than25,000 people in 2018, a number that continues to increase annually. We reach thousands more through our servicesand outreach efforts. As the region’s oldest, and most-established Latino community-based organization, we haveearned the trust of the community. Our cultural events are not only a celebration; they are a cultural patrimony withover 28 years of history.

Marketing experts agree that brand-loyalty is extremely high in the Latino community. Your financial support will directly identify you as an organization that invests in the Latino community. We know that your support will generate brand-loyalty and trust by association.

Diverse Demographics: On average, 70% of our audience define themselves as Latino, 15% White, 8% African American, 3% Asian American, and 4% Other. Our event attracts the well-established local community, as well as those in process of integration, a brand-new market of potential customers.

History of Excellence and Community-Based Efforts ▶ Over 28 years of success producing large-scale cultural events! We are our area’s most connected promoters in theLatin scene, bringing internationally recognized stars, as well as high-quality local and regional performers. Ourmarketing success comes from events that are not created for the community, but by the community.

Your Marketing Dollars and Community Impact ▶ In comparison to a private event planner, as a 501 c3 non-profit, every dollar raised at our events is used tosupport our community-building programming. This includes our Immigrant Welcome Center, Economic MobilityCenter, Immigration Law Clinic and community integration programs.