By Nettingsolutions

Lead Generation- Overview

Summary of Tender

Creation of Marketing Concepts

Campaign Planning and Coordination

Campaign Execution

Campaign Reporting

Controlling

Data Management

Process Optimization

1st Level User Help

General CRM Operator Competences

Operation Abilities for otheryour company AG CMR Services

• Facilitating a tactical/dedicated team to allow client managers focus on strategic priorities.

• Reducing costs by leveraging and localizing campaigns for your company Brazil.

• Generating qualified leads for resellers with all campaigns (print, e-mail, online).

• Optimizing planned activities, control and follow-up execution plans, budget ,customer creation, retention, and growth.

• Facilitating management process, by providing a centralized and flexible decision making solution.

• Creating and organizing a complete customer centric approach to promote lead generation and loyalty.

• Developing a hear the customer approach , to enhance and localize your company Global Loyalty Programs.

Benefits

Nettingsolutions brings to your company;

1. Marketing project manager: in charge of centralizing and facilitating all communications and coordinating all activities of approved programs.

2. Marketing plan by objective

3. Prospect Dialogue Program Timeline

4. Customer Dialogue program timeline

5. Timeline of selected and unique activities by program

6. Programs Lead generation results by target market

7. Program Sales vs. Leads analysis per quarter.

Solutions

Your Company’s Approach

Wedelight

customers worldwide

Vision

Mission

All marketing programs for your company market need to be aligned to theCorporate global strategy of your company

Steps to Define Marketing Program

Your company’s objectives:

Your company’s objective alignment:

Review of annual programsLocal Objectives

Campaign Roadmap :Definition of campaigns determined

by objectives

Segmentation and Target Definition:PDP: Prospect Dialogue Program

CDP: Customer Dialogue Program

Tactics: Define Activity and Contact Channel:

PDPCDP

Approval of strategy Deployment

Measurement

• 2011 Brand awareness

• 2011 Lead Generation Actions per Product Objectives Acquisition programs Product Launch

• 2011 Loyalty objectives Upgrades/Repurchases

Strategy

2011 Roadmap of programs

Marketing Campaign

Pre-sales

Product Launch!

Sales

Post-Sales

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Lead Generation Recommended Activities for Product

Marketing Campaign

Pre-sales Viral Activities

Generation of Leads

Sales Viral Activities

CRM

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Pre-sales

Sales

Lead Generation Tools

• E-newsletter

• Your company experience Events

• Your company product Experience

• your company media

• Special events

• Mother/Father/Valentines day

• Email

• Social Media: Fan Pages, twitter

• Call Center

• Mobile App

• Microsite

• Demos

• Webinar & other virtual events

Segmentation & Target Definition

Nettingsolutions identifies 2 different stages where your company needs to contact the prospect/client.

1. PDP Pre-sales stage: Prospect thinking about your company

2. CDP: Post Sales Stage: We have two different clients

a) Segment I: New and current owner that needs to be nourished

b)Segment II: Current owner that can repurchase or upgrade

Segmentation & Target Definition Cont.Acquisition /

Prospect ManagementLoyalty

Management

Customer Life Cycle

Process & systemsProcess & systems

Information DecisionPurchase

OwnershipRepurchase

Defection

Acquisition / Prospect management:• Continue ongoing premium communication• Central data capturing, updating, data cleansing

(regionally handle hard bounces, for ex.)• Lead management process• Ask new clients about purchase process (measure

PDP campaigns effort)

Loyalty program:• Welcome package• experience, Loyalty card,…)• Continue ongoing premium communication• DB cleansing (email & phone)• After sales campaigns/Premium service• Special events / benefits or ‘perks’ for customers

(your company Club, Loyalty card,…)• My your company

Prospect Dialogue Program

Demand Generation:

Website, Social Networks,

Events

Prospect Generation:

Web or Mobile form to

capture data

Prospect Qualificatio

n

CRM Update

Report/Metrics

Loyalty Actions for Product

Your Company Brand Experience

Social Education

Product Launch!

Post- Sales Rewards

E-mails: newsletter/b-day/holidays

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Pre-sales activities with loyal fans & prospects

Customer Dialogue ProgramNettingsolutions understands that your company market’s current clients have a certain limited cycle with your product Over this period, Nettingsolutions will create a sense of loyalty between the client and your company.

Purchase:Welcome campaign

Within 6 months:

Web or Mobile form to capture

data

12 months: Birthdays, holidays e-

mails and social networks

1.5 years: survey, social

education

2 years: Engagement

with new products

Example of Reports

Process Optimization• A flow chart is created for each campaign task.

• Key performance indicators are set for each process to measure, control and improve internal tasks to achieve optimization.

• Standardization and optimization of processes allow lower costs.

• NS developed and currently uses processes:

- Data management

- Reporting

- Telemarketing, inbound/outbound

- E-mail marketing – awareness, event invitation, promotions, newsletters

- Print advertising- awareness, event invitation, promotions

Campaign Planning & Coordination

Your compan

y

Planning &

Coordination

Execution Measurement

Yearly Campaign Planning

Campaign A

Campaign B

• Objectives• Creation of Marketing

concepts• Campaign Planning

Doc

• Objectives• Creation of Marketing

concepts• Campaign Planning

Doc

Resource Timing Costs

Resource Timing Costs

Client Review & Approval

Client Review & Approval

Campaign Execution

Your compan

y

Planning &

Coordination

Execution Measurement

Design/Localization Review & Approval Quality assurance Execute

Campaign Reporting

Your compan

y

Planning &

Coordination

Execution Measurement

Data analysis and reporting

CRM system reporting tools: produce and analyze standard and ad-hoc reports using tools from CRM such as Oracle/Siebel, Aprimo and my SAP.

Raw databases: online visualization tools to transform raw data into easy to understand dashboards.

Key performance indicators

Campaign Post Mortem

Executive Reporting