dichtbij.nl: community & entrepreneurship

dichtbij.nl: community & entrepreneurship

WAN/IFRA, La Défense, Paris 27 June 2011

we are

(dichtbij = close to me)

The Hyperlocal Highway

Goals• A hyperlocal, hyperpersonal, hypersocial

platform for every Dutch citizen –

mobile & web, well timed

• Sustainable businessmodels around the

offered hyperlocal information

• A way for journalism to reinvent itself

What did we do?4 task forces (feb-june 2010)

• ICT, Content, Business, Marketing4 pilots (started august 2010)

• 1 Commercial, 1 Community, 2 • 1 Commercial, 1 Community, 2 Aggregation

Project Team, (6 people)

Platform: Open Source Drupal

Businessplan based upon pilot-learnings

National Roll Out started June 1

What we learnedJournalism can be a two way business

An active community means returning visitors

Social Media essential in community building

Hot news is needed for peaksHot news is needed for peaks

Aggregation offers a safety net for news

Go fast, make mistakes - but don’t be wrong for long

Tech & Content are pillars, but…

…describe your businessmodels before starting

http://youtu.be/ZxoOhfD0aVI

In Short:

An attitude that reflects the

needs & opportunities of the

community you are working withcommunity you are working with

Closest possible cooperation

between editorial and commercial

activities, people

We all know…• Journalism's first obligation is to the truth.

• Its first loyalty is to the citizens.

• Its essence is discipline of verification.

• Its practitioners must maintain an independence

from those they cover.

• It must serve as an independent monitor of power.

• It must strive to make the news significant,

interesting, and relevant.

• It must keep the news comprehensive, proportional.

• Its practitioners must be allowed to exercise their

personal conscience.

Yes, this all helps

Yes, this all helps

…but is it enough?

The Professional & His Castle

What’s really shaping

journalism’s future:

attitudeattitude

Break down the Castle

Think Niche

Where is the

local relevance?

Get Personal

© Rikkert Walbeek

Publish Real-Time

Be Easy-to-Use

Be Transparant

Mistakes are no #Fail

…outside

knowledge

Combine…

…with your

own skills

Be Involved

Collaborate, don’t Invent

Mutualize

Act Entrepreneurial

Pile up Small Change

Grab the Community

More tips

Beware of

poison in the

neighbourhood!

I was arrested

but I didn’t

steal anything

I’m sorry!

Fighter

planes above

Rotterdam!

New species in

the coast area

Report from

city council

This site is

worthless!

In Short:

An attitude that reflects the

needs & opportunities of the

community you are working withcommunity you are working with

Closest possible cooperation

between editorial and commercial

activities, people

Journalist Sales

Traditional roles in media

Uitgever

Journalism Sales

Publisher

Entrepreneurial

Journalist

Marketeer,

SEO-managerNiche journalist

Communitymanagement

The entrepreneurial journalist:

Helps our clients in their communication

Is always open for business opportunities

Is creative and pro-active

Listens to the needs of our sales expertsListens to the needs of our sales experts

Finds or creates the content that’sinteresting for both client and audience

Operates as if dichtbij’s P&L is his own

Is a journalist and acts like one.

“Pushing the envelope”

(http://t.co/Qe6CQtH)

Silly Bandz on

sale now, at

your local store

Help from

our parent

company

Testimonials

Look for

News

Event

reporting

And now…

TMG is investing in dichtbij

From 3 pilots to national

85 active platforms, 400 “light”

From 10 people to 100+

Central & local marketing

Connections with TMG-brands

We’re making money

we are

@

slideshare.net/brewbart

[email protected]

twitter: @brewbart

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