difference between personnel management

7/31/2019 Difference Between Personnel Management

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AYUSH BHARGAVA851B


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It can be defined as obtaining, using andmaintaining a satisfied workforce. It is asignificant part of management concernedwith employees at work and with their

relationship within the organization.


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According to Flippo, Personnel managementis the planning, organizing, compensation,integration and maintainance of people forthe purpose of contributing to organizational,

individual and societal goals.


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According to Brech, Personnel Managementis that part which is primarily concerned withhuman resource of organization.


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Personnel management includes the function ofemployment, development and compensation- Thesefunctions are performed primarily by the personnelmanagement in consultation with other departments.

Personnel management is an extension to generalmanagement. It is concerned with promoting andstimulating competent work force to make their fullestcontribution to the concern.

Personnel management exist to advice and assist the

line managers in personnel matters. Therefore,personnel department is a staff department of anorganization.


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Personnel management lays emphasize on actionrather than making lengthy schedules, plans, workmethods. The problems and grievances of people atwork can be solved more effectively through rationalepersonnel policies.

It is based on human orientation. It tries to help theworkers to develop their potential fully to theconcern.

It also motivates the employees through its effectiveincentive plans so that the employees provide fullestco-operation.

Personnel management deals with human resourcesof a concern. In context to human resources, itmanages both individual as well as blue- collarworkers.


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Role of Personnel Manager:-

Personnel manager is the head of personnel department.He performs both managerial and operative functions ofmanagement. His role can be summarized as :

Personnel manager to topmanagement- The top management are the people whodecide and frame the primary policies of the concern. Allkinds of policies related to personnel or workforce can beframed out effectively by the personnel manager.

He as a staff specialist-Personnel manager acts like a staff advisor and assists theline managers in dealing with various personnel matters.


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As a ,- As a counsellor, personnelmanager attends problems and grievances ofemployees and guides them. He tries to solvethem in best of his capacity.

Personnel manager acts as a - He is a

linking pin between management and workers. He acts as a - Since he is in direct

contact with the employees, he is required to actas representative of organization in committeesappointed by government. He represents

company in training programmes.


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Functions of Personnel Management:-

Manpower Planning

Recruitment Selection

Training and Development
http://www.managementstudyguide.com/manpower-planning.htmhttp://www.managementstudyguide.com/types-of-recruitment.htmhttp://www.managementstudyguide.com/employee-selection-process.htmhttp://www.managementstudyguide.com/training-of-employees.htmhttp://www.managementstudyguide.com/training-of-employees.htmhttp://www.managementstudyguide.com/employee-selection-process.htmhttp://www.managementstudyguide.com/types-of-recruitment.htmhttp://www.managementstudyguide.com/manpower-planning.htm


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Market:- Market is a place wherebuyers and sellers meet, goods andservices are exchange.


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It is a total system of business activities designto plan, promote and distribute satisfyinggoods and services to target market.


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It can be define as a art and science ofchoosing target volume and getting keepingandgrowing customer to creating deliveringand communicating superior customer value.


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1) Marketing Management is both a Science as well as anArt:- Marketing Management is both a science as well as an art.

The science of marketing management provides certaingeneral principles which can guide the managers intheir professional effort. The Art of Marketing

management consists in tackling every situation in aneffective manner. As a Matter of fact, science should notbe over-emphasized nor should art be discounted thescience and the art of marketing management go togetherand are both mutually interdependent and complimentary.Marketing Management is thus a science as well as an art.

It can be said that-"the art of Marketing management.


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2) Choosing target Market:- A marketer can rarely satisfy everyone in a market.

Not everyone likes the same softDrink, automobile,college, and movie. Therefore, marketers start withmarket segmentation.They identify and profiledistinct groups of buyers who might prefer or requireVarying productsand marketing mixes. Marketsegments can be identified by examiningDemographic, psychographic, and behavioraldifferences among buyers. The firm then decideswhich segments present the greatest opportunity

those needs the firm can meet in a superior fashion.


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3) Marketing Mix Marketers use numerous tools to elicit the

desired responses from their target markets.These tools constitute a marketing mix

Marketing mix is the set of marketing tools thatthe firm uses to pursue its marketing objectivesin the target market. Mc Carthy classified thesetools into four broad groups that he called thefour Ps of marketing: product, price, place, and

promotion.


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It would be difficult to imagine the worldwithout marketing. But it may be

equallydifficult to appreciate the importanceeffective marketing plays most aspect ofour lives. We takefor granted the media thatare largely supported by advertising. The

vast assortment of goodsdistributedthrough stores close to your homes, andthe ease with which we can make

purchases.


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NATURE OF MARKETTING:-Analysis:-Markets must be understood, and this understanding flows from analysis. Marketingmanagersspend weeks analyzing their markets before they undertake the development of marketingplans for influencing those marketsPlanning:-Once a market is understood, marketing programs and events must be designed

for influencing the market's customers and consumers, and even the firm's competitors.

Execution:-The marketing events are executed in the markets: advertisements are run, prices areset,sales calls are made, etc.

Monitoring:-

Markets are not static entities and thus must be monitored at all times. After eventsexecute,they need to be evaluated. The planning assumptions upon which the upcoming eventsarebased must be continually tested; they are not longer true then the events mayneedmodification.


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Product:- Product management involves the design of the physical

product along with its packagingand warranties, thepositioning of that product in terms of the benefits it

delivers, and thedevelopment of the product's brandidentify.

Promotion:- It is generally not true that consumers will beat a path

to your door if you have a superior product; they mustbe told about it and induced to buy it ... thus the needfor promotion.Promotion includes personal selling,advertising, sales promotions, and public relations.


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Price:- Pricing strategies and tactics must be determined for

the product, and then followed to set prices for allthe sizes and variants of the product. The result isusually a price schedule thatincludes the regularprice, volume discounts, payment terms, seasonalprices, introductory prices,etc.

Place:- Marketing managers are involved in decisions about

where the product is offered to theconsumer in termsof the channels of distribution


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difference between personnel management

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