DIFFERENT GRATIFICATIONS WHICH DIFFERENT GENRES

OFFER AUDIENCES

JOSEPH WRIGHT

POP• Designed to appeal to teenage girls – achieved through a female colour scheme and content within the magazine.

• Fashion and make-up advice.• Competitions and quizzes.• Use lots of promotional offers – particularly free posters.

• Information on the latest songs and artists that are in the charts.

• Uses synthetic personalisation to target ‘you’ and to build fake friendship.

• Informal language.

ROCK• Often uses dark colour schemes – mainly black and dark red.

• Mostly masculine artists on front cover.

• Mostly appeals to male audience through the language used and content included.

• Bold fonts. • Promotional offers included. • Models appear more serious and often aggressive.

• A smash glass effect is often used for the text – e.g. Kerrangs’s masthead.

• Exclamation marks used for emphasis.

R&B• Males often appear aggressive with more of a ‘street’ background.

• Females are often objectified.

• Three colours always used – usually black, white and one further colour – matches unisex target audience.

• Includes lots of text on front cover to advertise what is included within the magazine – can often appear cluttered.

INDIE• A simplistic layout is used – minimal text.

• Bold and unique fonts.• Bright colours are used to engage the audience.

• Model’s often wear bright or loud make-up.

• Model’s clothing is often unique or daring.

• Often no promotions seen on front cover due to the simplicity.