users and gratifications
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Users and gratifications theory
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Four basic needs :
• Diversion• Personal identity• Personal relationship • Surveillance
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Personal identity : Rolling stone magazine tries to talk about celebrities or characters who their readers can identify with, here Glee TV drama, and their student characters
Diversion: a music magazine is made in order to escape from our life, and be immersed in a music and enjoyable environment.
Surveillance: Rolling stone show to its readers what is going on around them, and for example here, what the news about the actress playing Sue Sylvester in Glee.
Personal relationship : the magazine make people believe that they are a part of a community allowing them to participate to the magazine’s life : in this case, to vote for a poll