Uses and gratifications model

Quiz Questions In pairs use the higher order question

stems to construct questions on the 3 models of media effects we have looked at so far:

Hypodermic syringe model 2 fold model Cultural effects model

Write them onto your worksheet and decide how many marks are available for each questionMUST 1

from eachSHOULD 2 from each

COULD 3 from each

Uses and gratifications model

What do you think this theory is about?

T-P-S

Uses and gratifications model In general the hypodermic, 2 fold and

cultural effects models see the media, to a greater or lesser extent, to have control over what people think and the way they behave.

The uses and gratifications model is very different

It looks at how people use the media as opposed to how the media influences people

Stand up

The uses and gratifications model starts with the view that media audiences are thinking, active and creative human beings

They actively use the media in various ways for their own pleasures and interests – gratifications

Change of emphasis from the various ways the media influence and manipulate people to an emphasis on the way audiences use the media

THINKING ACTIVE CREATIVE

Uses and gratifications modelMedia audiences are not: passive robots who are easily

manipulated led by the opinions of leaders moulded over time by the routine

process of constant exposure to the dominant ideology

They use the media in a variety of ways....

How do we use the media1 minute to note down as many ways

as you can

Lull 1990

Leisure Entertainment Relaxation Personal relationships &

companionship Explore and confirm own identities

interests & values Keep up with the news and current

affairs

Uses and gratifications model This variety of uses for the media which provides

a range of pleasures, shows that people make conscious choices, select and interpret the media.

They choose what they watch on TV or read in the newspapers and magazines and use them for an array of needs which they decide.

The effects of the media are likely to be different in each case, depending on what people are using the media for.

We can’t assume that the uses and effects of the media – even the exact same piece of media will be the same in every case

Just 3 minutes

Read over what you have written and select 10 key words

Note them down Using only these words in your

groups talk for 3 minutes on the uses and gratifications model of media effects

Strengths & weaknesses

What are the strengths & weaknesses of this approach?

TPS

Dictogloss

Listen to me read through the text outlining the S/W’s of this model

Note down up to 7 key terms from each section

Tear your paper into 4 strips In groups of 4 rewrite the strengths

& weakness on the flip chart paper Compare your text to the original

Mini Mind Maps

On your orange card create 4 mind maps summarising the information on each of the 4 models of media effects we have looked at

Outline Strengths Weaknesses

Use both sides of your card

Question construction

Now reflect upon today’s model and write at least 1 more question on the uses and gratifications model

Homework due

Critically assess the pluralist view of the mass media’ (33 marks)

Lesson 3 violence & the media

Lesson 4 – Essay Feedback And revision for Monday’s timed essays

Essay FB

Critically assess the pluralist view of the mass media’ (33 marks)

Grades

A – 26 B - 23 C - 20 D - 16 E - 13

Comments

Complete your student comment section of your essay

Read through your essay and summarise each couple of sentences into one word

Use those words to explain your essay to your partner

It will not be word perfect but use connectives such as ....