Digg Dialogg: Trent Reznor

A Toulmin AnalysisJohn Holbrook

Trent’s Claim

• Physical and Digital goods aren’t the essence of modern music business

Qualifier

• Trent states that “most” people could use his business model

Reasons

• Music is always free• People not paying for Saul Williams’ album

Warrants

• Who the money goes to• People might buy something else of that band

Evidence

• Very few people paid for Saul’s album• Ghosts deluxe packages

Authority

• Nine Inch Nails was started in 1988• Trent ran his own label in the 90’s

Rebuttal

• Trent believes his business model could fail eventually

Response

• Trent does not believe it will happen soon at all