digiday dialog with skyword: content marketing for retailers
TRANSCRIPT
![Page 1: Digiday Dialog with Skyword: Content Marketing for Retailers](https://reader035.vdocument.in/reader035/viewer/2022062820/58a4db3a1a28ab34318b5c69/html5/thumbnails/1.jpg)
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Susan lives in Boston, and she needs new running shoes.
![Page 2: Digiday Dialog with Skyword: Content Marketing for Retailers](https://reader035.vdocument.in/reader035/viewer/2022062820/58a4db3a1a28ab34318b5c69/html5/thumbnails/2.jpg)
IMAGE / MADONNA
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They are desperately seekingSusan.
![Page 3: Digiday Dialog with Skyword: Content Marketing for Retailers](https://reader035.vdocument.in/reader035/viewer/2022062820/58a4db3a1a28ab34318b5c69/html5/thumbnails/3.jpg)
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What happened?
It used to be easy to reach her and help her enjoy her passion for running.
![Page 4: Digiday Dialog with Skyword: Content Marketing for Retailers](https://reader035.vdocument.in/reader035/viewer/2022062820/58a4db3a1a28ab34318b5c69/html5/thumbnails/4.jpg)
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The New Marketing B2C Customers
3,000 shoppers, 3,000 different shopping paths