You also know original, sustainable storytelling isn’t easy
We get that, it’s why we exist
We help the world’s best brands become the world’s best storytellers
Stories
For Purina, it’s not about pet supplies — it’s
about uniting pet lovers and giving them a
place to share their unique stories
n Needed way to excite a distracted audience and foster engagement around moving stories
n Focused on collecting unique narratives from pet owners and asking them to share their experiences on the company’s Facebook Page and website
n This helped readers develop a sense of belonging among a vast online community and allowed Purina to play a part in pet ownership
CASE STUDIES
For IBM, it’s more than IT solutions — it’s
about helping midsize IT professionals think
differently about the work they do every day
n After developing a reputation for being a costly solution for midsize businesses, IBM had to extend its offerings beyond its core solutions to break this mold
n IBM recruited a highly relevant team of authors from the midsize-business and IT worlds
n These contributors regularly publish news-oriented and advice-giving stories that inform IBM’s target audience about the trends taking place in the industry
CASE STUDIES
audience around their passions and love for
their cities
n Built a website geared toward a global audience that profiles the amazing cultural events taking place in the world’s most-beautiful cities
n Connected with local writers and videographers to produce authentic written and video content about each city
n United global cities around citizens’ love and pride for their communities
CASE STUDIES
sneakers — it’s about inspiring athletes
everywhere to reach their goals.
n Supports under-the-radar athletes with moving stories to tell
n Recognized opportunity to propel its roster into the public eye through series of journalistic-style articles on a person’s backstory, training, roadblocks, and successes
n Tells stories that its customers relate to while simultaneously building relationships with its team of sports professionals
CASE STUDIES
...stories that connect at a gut level
...and these 4 things
How We Do It
“Our team helps our clients determine not only what stories should be told, but the way to tell those stories.”
Strategy
4,000 vetted storytellers and help you find just the right ones
Storytellers
Writers who can take your ideas to ridiculous levels of brilliance
Videographers who can bring your stories to life
The Skyword Platform streamlines the storytelling process and transforms marketing
teams into publishing powerhouses. With it, you can...
Technology
Search for influencers by niche
Invite approved creatives, set milestones, and manage video production on one platform
Create content assignments
Enforce SEO best practices
Streamline workflow and governance
Amplify your stories
INTRO STORIES HOW WE DO IT STRATEGY STORYTELLERS TECHNOLOGY EDITORIAL ARE YOU READY?
Measure effectiveness and elevate your brand storytelling
Our editorial staff turns good stories into great stories. They...
Editorial
Recommend copy edits
Track editorial history
Elevate your performance.
http://www.skyword.com/request-a-demo/
Intro
Stories
Purina
IBM
MasterCard
NewBalance
Page 2: Off
Page 31: Off
Page 42: Off
Page 53: Off
Page 64: Off
Page 75: Off
Page 86: Off
Page 97: Off
Page 108: Off
Page 119: Off
Page 1210: Off
Page 1311: Off
Page 1412: Off
Page 1513: Off
Page 1614: Off
Page 1715: Off
Page 1816: Off
Page 1917: Off
Page 2018: Off
Page 2119: Off
Page 2220: Off
Page 2321: Off
Page 2422: Off
Page 2523: Off
Page 2624: Off
Page 2725: Off
Page 2926: Off
Page 3027: Off
Page 3128: Off
Page 3229: Off
Page 3330: Off
Page 3431: Off
Page 3532: Off
Page 3633: Off