Strategic Digital

Communications

Seminar

12 July, 2012, London

#CCdigital

Digital @UNICEF_UK

Laila Takeh @spirals

Sarah Epstein @sarepst

Source: Stanford Social Innovation Review Oct 2011

UUK Digital Journey

Review

• Consultant

Set up

• Digital Hub

??

Set up

UUK Digital Journey

Review

• Consultant

Set up

• Digital Hub

Refine

• Understanding

• Strategy

• Roles

• Tools

Embed

• Capacity building

• Planning

• Investment

Refine

Source: Stanford Social Innovation Review Oct 2011

Strategy & Roles

Refine

Capacity building Embed

Skills matrix

• All

• External facing

• Champion

• Super user

Embedding : in practice

How it was different

Some of the impact

• 3,000 new twitter followers • Trended in 7 out of 9 on twitter (UK) • 24,100 social mentions including UNICEF • 156,220 website visits • c2,000 daily site views • Hundreds of print articles • Better internal working practices

Challenges Embed

• Planning

• Understanding still mixed

• Need to be concrete Vs flexible

• Investment

• Specific cases for shifting time and money

• Resource balancing

Thanks

Laila Takeh @spirals

Sarah Epstein @sarepst

END SLIDE

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