What DigitalInnovation Means for Business

Digital is changing everything in

business

Marketing

Communication

Sales

Customer Service

$

These days, most marketing isn’t traditional PR and product placement. It’s a very technically intensive discipline filled with SEO, SEM, social platforms, e-mail, widgets, social media, viral marketing, blogging, video, user-generated content, etc., etc. It’s a traditional marketing person’s worst nightmare—tens if not hundreds of potential marketing channels and campaigns with unknown costs, techniques, and payoff.

- Dave McClure, 500 Startups

Integrating online with offline

Start-up Promoboxx uses digital to

connect brands with brick-and-mortar retailers

In the Moment Marketing

CouponFactory aims to make digital

couponing easy for retailers

…and drives almost as much traffic to sites as Twitter

The Finish Line mobile app shows customers real-time stock information for easier shopping

Apple was one of the first retailers to use mobile devices for customer service

Couch Commerce is here.

In the 21st century, disruption is digital. The churn of technology continues unabated, wreaking havoc on marketing plans while simultaneously creating new channels to reach and engage consumers in ways unheard of a few years ago.

*Forrester, The Evolved CMO In 2012 – February 2012