Dino Digital or Social Savvy?

Where’s your company on the evolutionary scale?

Large organisations are evolving into digital workplaces – social, conversational and collaborative.

Although some companies are savvy about ‘enterprise social’, others are stuck in the swamp.

At SAS, employee engagement specialists within the MSL Group, we thought we’d look at this issue from another angle – comparing corporate social behaviour with those of high profile celebrities...

52%

In IBM’s 2012 Global CEO Study, 52% of leaders said that internal collaboration was a significant challenge to address.

Which one do you recognise as your company?

• One way conversation

• Arrogant

• No feedback

Is this your corporate style?• ‘Old school’ broadcast model

• Closed, ‘not listening’

• Driven by CEO and leadership

• Socially über confident

• Oversharing, egotistic

• Prone to social meltdown

Look familiar?• Fans and followers only

• ‘Push and Publish’ tweets and blogs

• Noisy internal channels

• Seamless mix of personal & professional

• Highly visual

• Conversational and open

Is this your CEO?• Conversational

• Mobile and gadget-savvy

• Driven by communities

• Open to ideas and feedback

2. Problem Teenagers e.g. Justin Bieber

3. Groovy Grownups e.g. Barack Obama

1. Digital dinosaurs e.g. Donald Trump

Donald J. Trump @realDonaldTrump Everyone knows I am right that Robert Pattinson should dump Kristen Stewart. In a couple of years he will thank me. Be smart, Robert.

Justin Bieber @justinbieber So remember, this is Bieber’s world. you’re just living in it. Bieber or Die.

Barack Obama @BarackObama Share how your family came here, and why we need immigration reform now. #AmericanStory