digital feud (digital sales team game)
TRANSCRIPT
Cecilie Burleson | Digital Sales Manager
Team RoundSplit the room into teams of two.
A representative is selected from each team at a time.
They are read a question out loud, and the first person to respond “ring ting ding-a-ling” is given a shot at responding to the question. If they are correct – a point is given to that team. If they are incorrect, the other team has a chance to answer. If they answer correctly, they receive the point. If both answer incorrectly, then no points are received.
After that question, the next representative from each team approaches for their turn to answer the next question. This will go on for a few rounds (usually until all questions are exhausted).
The team with the most points, win!
If I want to target ads to specific sites (ex: local/national news, medical news, etc.), what am I doing?
White-listing
If I want to target ads to specific sites (ex: local/national news, medical news, etc.), what am I doing?
ANSWER
This (content) ad position found on newspaper.com will still be visible with ad blocking enabled.
Native
This (content) ad position found on newspaper.com will still be visible with ad blocking enabled.
ANSWER
Link building and directory updates are important contributors to this digital solution.
Search Engine Optimization
Link building and directory updates are important contributors to this digital solution.
ANSWER
Financial Planner Joe, only wants to reach people in the Seattle DMA reading articles on finances, money and stocks. What ATD targeting would we use?
Contextual Targeting
Financial Planner Joe, only wants to reach people in the Seattle DMA reading articles on finances, money and stocks. What ATD targeting would we use?
ANSWER
This is the integration of content without disrupting a users experience.
Native Advertising
This is the integration of content without disrupting a users experience.
ANSWER
What are the dimensions of a medium rectangle (aka Big Box)?
300x250
What are the dimensions of a medium rectangle (aka Big Box)?
ANSWER
We are able to target based on credit rating using this solution.
We are able to target based on credit rating using this solution.
ANSWER
What demographic is KitsapSun.com’s primary audience?
30-50 year old, males
What demographic is KitsapSun.com’s primary audience?
ANSWER
A ROS ad on KitsapSun.com is to a print ad in Kitsap Sun as this is to an outdoor billboard.
High-impact ad
A ROS ad on KitsapSun.com is to a print ad in Kitsap Sun as this is to an outdoor billboard.
ANSWER
This digital solution is priced as a cost per lead.
Live Chat
This digital solution is priced as a cost per lead.
ANSWER
What does SEO stand for?
Search Engine Optimization
What does SEO stand for?
ANSWER
In early 2014, the landscape in which businesses operate changed forever when this occurred.
Internet usage on mobile exceed PC (time spent)
In early 2014, the landscape in which businesses operate changed forever when this occurred.
ANSWER
This is the term for SEO practices that repetitively use the same term over and over in hopes to rank better, but in reality it is a black-hat practice that does more harm.
Keyword Stuffing
This is the term for SEO practices that repetitively use the same term over and over in hopes to rank better, but in reality it is a black-hat practice that does more harm.
ANSWER
What is geo-fencing?
Virtual perimeter for real world geography
What is geo-fencing?
ANSWER
What does CTR stand for?
Click-through rate
What does CTR stand for?
ANSWER
What does CPM stand for?
Cost per thousand (impressions)
What does CPM stand for?
ANSWER
Every time an ad is delivered, this is known as a…
Impression
Every time an ad is delivered, this is known as a…
ANSWER
This social media application is 100% mobile
This social media application is 100% mobile
ANSWER
If I wanted to target passengers on the ferry, what solution would I use?
Geo-fencing (ATD)
If I wanted to target passengers on the ferry, what solution would I use?
ANSWER
I am a dental office and I want to be on the first page of Bing, now. What solution would you recommend?
Search Engine Marketing
I am a dental office and I want to be on the first page of Bing, now. What solution would you recommend?
ANSWER
Direct mail is to print as this is to digital
Direct mail is to print as this is to digital
ANSWER
If I am on a website and the site adjusts when I shrink or enlarge the screen, this is known as a _______ website.
Mobile Responsive Website
If I am on a website and the site adjusts when I shrink or enlarge the screen, this is known as a _______ website.
ANSWER
What significant digital event (announced by Google) occurred this past summer?
Searches on mobile surpassed desktop
What significant digital event (announced by Google) occurred this past summer?
ANSWER
97% of visitors don’t take action on a first time visit, therefore you should do this to bring them back.
Site Retargeting
97% of visitors don’t take action on a first time visit, therefore you should do this to bring them back.
ANSWER
Advertorial is to print as this is to online.
Native
Advertorial is to print as this is to online.
ANSWER
Who is our job search partner?
Monster
Who is our job search partner?
ANSWER
“View More,” “Click Here,” “Learn More,” “Buy Now,”These are all examples of what?
Call-to-action
“View More,” “Click Here,” “Learn More,” “Buy Now,”These are all examples of what?
ANSWER
86% of people ROBOWhat is ROBO?
Research Online Buy Offline
86% of people ROBOWhat is ROBO?
ANSWER
This ad position can run on the homepage or auxiliary pages. It is great to promote an event or sale. I often refer to it as a Sliding Billboard.
Pencil Push
This ad position can run on the homepage or auxiliary pages. It is great to promote an event or sale. I often refer to it as a Sliding Billboard.
ANSWER
What is the average open rate of a targeted corporate email send?
10%
What is the average open rate of a targeted corporate email send?
ANSWER
If I refer to a bag of skittles (not just looking at segmenting colors, but dividing the individual pieces), what am I talking about?
Unstructured Data
If I refer to a bag of skittles (not just looking at segmenting colors, but dividing the individual pieces), what am I talking about?
ANSWER
GRP (Gross Rating Point) is a metric for what type of advertising?
Video
GRP (Gross Rating Point) is a metric for what type of advertising?
ANSWER
We once referred to this as STN, what is it now called?
ATD (Audience Targeted Display)
We once referred to this as STN, what is it now called.
ANSWER
Pandora/Spotify is to radio asthis is to the yellow pages.
Search Engine Marketing
Pandora/Spotify is to radio as this is to the yellow pages.
ANSWER
This is the means by which advertising inventory is bought and sold via an auction for audience targeted display and sem.
RTB (real-time bidding)
This is the means by which advertising inventory is bought and sold via an auction for audience targeted display and sem.
ANSWER
This high-impact ad position basically rebrands the homepage of kitsapsun.com with ads on the sides of the site and a superleaderboard.
Wallpaper
This high-impact ad position basically rebrands the homepage of kitsapsun.com with ads on the sides of the site and a super leaderboard.
ANSWER
In what month did mobile + tablet officially surpass desktop on KitsapSun.com?
July 2015
In what month did mobile + tablet officially surpass desktop on KitsapSun.com?
ANSWER
This is also known as your digital storefront.
Website
This is also known as your digital storefront.
ANSWER
Brand, Phrase, Exact, Negative – these are variations in what type of campaign?
Search Engine Marketing
Brand, Phrase, Exact, Negative –these are variations in what type of campaign?
ANSWER
What is the product by which we can target a particular audience category on KitsapSun.com?
Exelate
What is the product by which we can target a particular audience category on KitsapSun.com?
ANSWER
Final Round - QuestionsA member from the winning team pairs with a member from the “needs improvement” team.
Each pair receives a sheet of paper.
They are asked the following questions out loud, with approximately 5 seconds in between.
At the end, the answers are collected.
Each question is read out loud with the answers from each team (some are a bit comical).
The final score is tallied up, and a winning pair is declared.
40 million small businesses have this?
Companies with these have 97% more inbound links?
75% of users never scroll past the first page of this?
1/3 of Americans would rather give up this for a year, instead of their mobile phones?
Name 5 of 10 Key Creative Elements of an online Ad.
93-94% of online experiences begin with this?
Final Round - Answers
40 million small businesses have this?FACEBOOK PAGE
ANSWER
Companies with these have 97% more inbound links?BLOGS
ANSWER
75% of users never scroll past the first page of this?SEARCH ENGINE RESULTS PAGE
ANSWER
1/3 of Americans would rather give up this for a year, instead of their mobile phones?SEX
ANSWER
Name 5 of 10 Key Creative Elements of an online Ad.PURPOSE, TARGET AUDIENCE, FOCAL POINT, BENEFIT/VALUE PROPOSITION, NOTICEABILITY, BRAND LINK, BRAND PERSONALITY, CTA, RELEVANT LANDING PAGE, MEASURABLE, TESTABLE
ANSWER
93-94% of online experiences begin with this?SEARCH ENGINES
ANSWER
And the winner is…
The ultimate winner is the person that was a member of the winning team + winning pair.