digital high street 2013: the high street isn’t dead. it’s gone digital

7/28/2019 Digital High Street 2013: the high street isnt dead. its gone digital.

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the high street isnt dead. its gone digital.

Type to enter textDIGITALHIGH STREETyour guide to the ideas from

D I G I T A L H I G H S T R E E T 2 0 1 3H A L I F A X , W E S T Y O R K S H I R E | 1 3 - 1 4 M A Y 2 0 1 3

www.digi h ighst .com | #d ig ih ighst

an @redlabHX event

"I've loved the ideas and innovationcoming out of this conference -we can use this!"

"Imaginative and unique... wowand thank you for such an inspiringtwo day adventure

- Renaissance Co-ordinator, East Riding of Yorkshire - Development Officer, City of Bradford
http://www.digihighst.com/http://www.digihighst.com/http://www.digihighst.com/http://www.digihighst.com/


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the high street isnt dead. its gone digital.

DIGITAL HIGH STREET

your guide to the ideas from

D I G I T A L H I G H S T R E E T 2 0 1 3

H A L I F A X , W E S T Y O R K S H I R E | 1 3 - 1 4 M A Y 2 0 1 3

www.digihighst.com | #digihighst

by @RedlabHX | www.redlab.co.uk | [email protected]

made possible by the support of

City Dressing | ATCM | Shopify | Robert Chapman & Co. | E-Gistics

ebook designed & edited by Jane Johnston @jane_ston

content by Anna Townend, Sarah Murphy & the Digital High Street 2013 participants:

Loaye Agabani, Ross Bailey, Stephen Baines, Mark Barnes, Philippa Bell, Penny Bell, Rob Billson, Graeme Black, Martin Blackwell,

James Boardwell, Jon Burnett, Yvonne Burrows, Ann Cadman, Philip Campbell, Chris Campbell, Andy Carroll, David Carter,

Robert Chapman, Nigel Cliffe, Paul Collins, Gemma Collins, Helene Connolly, Gavin Corr, Hannah Crank, Colin Davies, Jo Davies,

Roy Dean, Adam Dean, Guy Douglas, Tracy Duggan, Katie Dunlevey, Denizer Ibrahim, Itai Eiges, Tom Evans, Thomas Ferrer,

Frances Fielding, John Fleet, Gordon Fletcher, Tryphena Foster, Richard Garnett, Kieran Gately, Hassan Ghalayini, Nigel Goddard,

Joanne Golton, Sarah Goodwin, Nadio Granata, Ian Gray, Julie Green, Carol Grey, Marie Griffiths, Clive Hall, Camilla Hamilton,

Derek Harper, Gilly Hearn, Paul Iseard, Andrew Jackson, Christopher Jarratt, Richard Jeans, Leigh Johnson, Alistair Johnston,

Jane Johnston, Paul Kehoe, Daniel Killoran, Neil Kirkman, Maria Kutar, David Laycock, Tim Lewis, Joanne MacKintosh, David Mather,

Ojay McDonald, Neil McInroy, Karen Mercer, Catherine Mercer, Euan Mills, Trine Moore, Helena Moss, Jared Myland, Mike Nelson,

Jonathan Newman, Tim Nicol, Debbie O'Brien, Jayne Pearson, William Perrin, Jacqueline Ramdeen, Julian Rawson, Clare Rayner,

Clare Richmond, Mike Riddell, Dan Root, Chris Sands, Elaine Simons, Shaun Smith, Dale Smith, Candy Squire-Watt, Bev Stratton,

Tim Swift, Christopher Tapp, Dan Thompson, Jason Thorne, Robin Tuddenham, Karen Turnbull, Rachael Turner, Julia Turpin,

Chris Wade, Beth Ward, Matt Williams, Gareth Wood, Mirjam Wouters. With special thanks to Vic Allen, Oscar Allen, Terry Furness.
https://twitter.com/Jane_stonhttps://twitter.com/Jane_stonhttps://twitter.com/Jane_stonmailto:[email protected]:[email protected]://www.redlab.co.uk/http://www.redlab.co.uk/https://twitter.com/redlabhxhttps://twitter.com/redlabhxhttp://www.digihighst.com/http://www.digihighst.com/


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>CONTENTS

an event by @RedlabHX | www.redlab.co.uk | page 1 of 36

BACKGROUND ....................2

START HERE ....................3

RESEARCH ....................6

STRATEGY ....................8

ADVICE ...................12

EXPERIENCE ...................15

TECHNOLOGY ...................22

OPINION ...................29

TAKEAWAYS ...................30

more about the event

SPEAKERS ...................33

SUPPORTERS ...................34

WHAT NEXT? ...................35

We can harness

technology to create

sustainable

platforms for

communities,

ensuring a lastinglegacy for town

centres- Clare Richmond, The Crouch End Project
http://www.redlab.co.uk/http://www.redlab.co.uk/


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>BACKGROUND

IDEAS FROM

ABERDEEN

TO

AMSTERDAM

About Digital High Street 2013

In May 2013, one hundred people

from 75 towns came to Halifax, West

Yorkshire to debate the digital future

of our high streets. They brought

ideas from London to Cardiff, and

from Aberdeen to Amsterdam.

In the audience were leaders in local

government, retail, digital

development, policy, community

activism and the creative industries.

Entrepreneurs and artists shared their

experience with directors of

economic development and town

team advisors. The two days saw

more than thirty presentations and

ten focused masterclasses, and

many more meetings and late night

conversations.

This ebook is the conference,

condensed. Its a collection of the

ideas and experiences that we hope

you, as a town professional, retailer

or engaged individual can use in your

work towards the future of your town.

Your high street isnt dead. Its justgoing digital...


This is the first time

technologists have come

together with councils andretailers to look at how we can

use the internet to keep our

towns alive.- Alistair Johnston, Producer, Digital High Street 2013

Digital is the thing thats going

to make the 21st century high

street a bustling, interesting

place again.- Dan Thompson, Founder, #wewillgather


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>START HERE

BRIDGE THE HIGHSTREETS DIGITALDIVIDEAlistair Johnston, Producer,Digital High Street (@ali_ston)

If local government leaders want thriving town centres they

must bridge the growing digital divide between retail chains

and their towns independents.

The reality is that without a sound online strategy most of

your towns independents will find it difficult to survive, let

alone grow. The problem is, many dont even know where

to start. For digital inclusion to mean anything to local

business, it must go beyond teaching residents to use email

and a spreadsheet. Councils must find good people to

engage with their retailers and teach them about social

media and e-commerce. And thats just a start.

Read more at http://digihighst.com/blog/2013/4/29/digital-

inclusion-bridge-high-street


Creativity, innovation,

change, technology.

All happening on our

high street.- @gillyhearn

SEE THE SLIDES:

Quick, simple steps to adigital high streetWilliam Perrin, Founder, Talk About Local

William set up Talk About Local with Channel4 and local regeneration

agencies in Birmingham to help communities find a voice online. His slides

from Digital High Street have been viewed over 5,000 times.

View at http://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-reality
http://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-streethttp://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-streethttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.slideshare.net/bill_per/basic-digital-high-street-through-to-augmented-realityhttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-streethttp://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-streethttp://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-streethttp://digihighst.com/blog/2013/4/29/digital-inclusion-bridge-high-street


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The consumerrevolution;the retail evolutionClare Rayner, Founder, Independent Retail Month (@clarerayner)

Thanks to the internet, broadband, 3G and an explosion of

mobile devices, more and more of us have integrated an online,

digital experience into the routines of our lives. In under 20 years

the internet has completely, and irreversibly, transformed the way

we shop.

Such rapid change unsettled many; Mary Portas was reported to

have called the internet a threat to the high street. I completely

disagree. The fact is, and this has been proven by those retailers

who have transformed to meet the demands of the new

consumer, the internet is only a threat if you ignore it and dont

embrace the opportunities that it brings.

Read more at http://digihighst.com/blog/2013/5/9/the-consumer-

revolution


'We as people seem

to adopt new

technology faster

than we as business

owners can'

@clarerayner at

#digihighst- @artistsmakers

Clare Rayner makes

a key point:

understand the NEW

consumer - so

(social) - lo (local) -

mo (mobile)- @robchapman_co
http://digihighst.com/blog/2013/5/9/the-consumer-revolution-the-retail-evolution-how-the-internet-has-changed-the-way-we-shophttp://digihighst.com/blog/2013/5/9/the-consumer-revolution-the-retail-evolution-how-the-internet-has-changed-the-way-we-shophttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/9/the-consumer-revolutionhttp://digihighst.com/blog/2013/5/9/the-consumer-revolutionhttp://digihighst.com/blog/2013/5/9/the-consumer-revolutionhttp://digihighst.com/blog/2013/5/9/the-consumer-revolutionhttp://digihighst.com/blog/2013/5/9/the-consumer-revolution-the-retail-evolution-how-the-internet-has-changed-the-way-we-shophttp://digihighst.com/blog/2013/5/9/the-consumer-revolution-the-retail-evolution-how-the-internet-has-changed-the-way-we-shop


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Our #ff goes to all those

crusading for a better High

Street at the #digihighst

conf. Let's do it!- @numKrunch

FREE STUFFFive free, easy technologies we think are worth

trying:

1. GOOGLE PLACESwww.google.com/business/placesforbusiness

a great way to increase your internet presenceand you don't even need your own website

2. HOOTSUITEhootsuite.com

helps you keep up with all the many socialnetworks out there (Facebook, Twitter, Google+, LinkedIn...)

3. GOOGLE KEYWORD TOOLadwords.google.com/o/keywordtool

an easy introduction to the importance ofkeywords for your town or business. It couldreveal whole new markets...

4. DROPBOXdropbox.com

means you can work on a document on adesktop PC, review it on your iPad, edit it on

your laptop and send it from your phone.

5. MAILCHIMPmailchimp.com

easily build and manage your email list, thensend out slick emails to everyone on it.

Read our full reviews at http://digihighst.com/

blog/2013/4/3/five-free-technologies

My take on #digihighst?be smart, use free tools,

don't confuse media with

message- @nicoltim

Make it social, mobile,

and local- @clarerayner
https://www.dropbox.com/https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAShttp://hootsuite.com/http://www.google.com/business/placesforbusiness/http://digihighst.com/blog/2013/4/3/five-free-technologieshttp://digihighst.com/blog/2013/4/3/five-free-technologieshttp://digihighst.com/blog/2013/4/3/five-free-technologieshttp://digihighst.com/blog/2013/4/3/five-free-technologieshttp://mailchimp.com/http://mailchimp.com/https://www.dropbox.com/https://www.dropbox.com/https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAShttps://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAShttp://hootsuite.com/http://hootsuite.com/http://www.google.com/business/placesforbusiness/http://www.google.com/business/placesforbusiness/http://www.redlab.co.uk/http://www.redlab.co.uk/


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>RESEARCH

Understand customer town centreexperience, internet and mobileChris Wade, Chief Executive,Action for Market Towns

Our 12-month Economic and Social Research Council

(ESRC ) funded research study by Loughborough

University investigates customer experience, for the

first time, from a consumer perspective. The research

aims to fill gaps in current knowledge by

understanding the customer experience in town

centres and the accompanying use of internet and

mobile technology.

Key within this is to understand whether internet and

mobile technology is being used to replace or

enhance the town centre experience.

Read the full findings at: http://digihighst.com/blog/

2013/5/11/amts-chris-wade


'43% of British16-29 year olds say

they have little pride

or connection to

their high st' Saatchi

& Saatchi

#digihighst- @shoplocalbris

Online shopping provides significant competition

to town centre shopping as nearly 13% of

respondents visits are online and is expected to

grow.

Online shopping time is shorter than physical

visits. While the average expenditure per online

visit at around 56 is similar to that of town

centres; the amount of time spent per online visit is

much shorter, lasting on average only 38 minutes.

23% of respondents used apps while shopping in

town centres. Finding discount vouchers was the

most commonly used app type. Younger shoppers

(less than 40 years old) are most likely to use apps.
http://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://towns.org.uk/http://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://digihighst.com/blog/2013/5/11/amts-chris-wadehttp://www.esrc.ac.uk/http://www.esrc.ac.uk/http://www.esrc.ac.uk/http://www.esrc.ac.uk/http://towns.org.uk/http://towns.org.uk/


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HOW PEOPLE SHOP NOW:

digital agency researchRed Ant, www.redant.com, @red_ant

Rumours of the death of the high street have been greatly

exaggerated. All the evidence suggests that we as

individualsenjoy and will continue to crave the physical

experience of shopping.

In Red Ant's recent collaboration with Drapers on their

Multichannel Report, we asked more than 2,000 people

about their attitudes to fashion buying and how they shop.

These shoppers were ofof all ages and both genders,

andshopped in stores, online, using mobile devices and

social media platforms.

Read more at http://digihighst.com/blog/2013/4/9/digital-

agency-town-teams


Clare Rayner

untangling local data

figures &

#emptyshopsaverages to show

multiples closing 20

shops a day- @artistsmakers

On average 28 shopsin early 2013 were

closing a day!

#digihighst- @smurphyartist

69% of all respondents prefer in-store

shopping for clothing and footwear

61% also enjoy shopping online

77% of 18-34 year olds thought it was a

great idea to have access to an online

experience in-store

60% of 18-34 year olds use their mobiles

while out shopping, to look at retailers

websites, check prices and access

discount codes
http://digihighst.com/blog/2013/4/9/digital-agency-town-teamshttp://www.drapersfashiononline.com/drapers-multi-channel-report/drapers-multi-channel-report-downloadhttp://www.themultichannelretailer.com/news/7142/consumer_research_says_that_7_out_of_10_of_shoppers_prefer_to_spend_in-store/http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/9/digital-agency-town-teamshttp://digihighst.com/blog/2013/4/9/digital-agency-town-teamshttp://digihighst.com/blog/2013/4/9/digital-agency-town-teamshttp://digihighst.com/blog/2013/4/9/digital-agency-town-teamshttp://www.drapersfashiononline.com/drapers-multi-channel-report/drapers-multi-channel-report-downloadhttp://www.drapersfashiononline.com/drapers-multi-channel-report/drapers-multi-channel-report-downloadhttp://www.themultichannelretailer.com/news/7142/consumer_research_says_that_7_out_of_10_of_shoppers_prefer_to_spend_in-store/http://www.themultichannelretailer.com/news/7142/consumer_research_says_that_7_out_of_10_of_shoppers_prefer_to_spend_in-store/http://www.themultichannelretailer.com/news/7142/consumer_research_says_that_7_out_of_10_of_shoppers_prefer_to_spend_in-store/http://www.themultichannelretailer.com/news/7142/consumer_research_says_that_7_out_of_10_of_shoppers_prefer_to_spend_in-store/http://www.redant.com/http://www.redant.com/


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>STRATEGY

-


It is @nmcinroy...

proclaiming this

#digihighst as a

movement- @artistsmakers

"Winning high streets will

see digital as truly

transformative." Great

messages from @nmcinroy

at #digihighst.- @gemmaannc

WATCH THIS:

Key elements ofa digital highstreetNeil McInroy, Chief Executive, Centre for Local

Economic Strategies (CLES)

Inspirational talk by Neil McInroy on his work, his

influences and his three key elements of the Digital

High Street.

Watch at http://youtu.be/Y0k-osF033g

'Each high street is a

crystallisation of what a

town's about @nmcinroy

at #digihighst- @jane_ston
http://youtu.be/Y0k-osF033ghttp://youtu.be/Y0k-osF033ghttp://youtu.be/Y0k-osF033ghttp://youtu.be/Y0k-osF033ghttp://youtu.be/Y0k-osF033ghttp://www.redlab.co.uk/http://www.redlab.co.uk/


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Planning for high streetsbeyond peak retail

Robert Chapman, founder, Robert Chapman & Company

Does the passing of peak retail foretell the death of the High Street? My positive answer is that the current

predicament represents a wake-up call and an opportunity: a catalyst for greater recognition of the

importance of High Streets as social places rather than just transactional places, requiring a more proactive

and balanced approach to their future vitality.

As a regeneration practitioner, I take the view that regeneration strategies should embrace high streets as

important contributors to local economies. Community engagement and creating a sense of place and

distinctiveness are crucial to the vibrancy and vitality of towns.

That is why it is interesting to note the exemplary approach adopted by Caerphilly County Borough Council

to promoting unique places in former mining communities, and the people-based, community-led approach

by Totnes in developing a local strategy (blueprint) for their town and district.

Read more at http://digihighst.com/blog/2013/5/8/beyond-peak-retail


Neil McInroy

recognises a

paradigm shift in

favour of the

consumer...BUT

stresses gov policy

needs to change too- @anna_townend

look #nottingham

it's not just me

talking about it

#digihighst- @philcampbell
http://www.rchapmanandco.com/http://www.rchapmanandco.com/http://tinyurl.com/buny9h4http://tinyurl.com/buny9h4http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/8/beyond-peak-retailhttp://digihighst.com/blog/2013/5/8/beyond-peak-retailhttp://tinyurl.com/buny9h4http://tinyurl.com/buny9h4http://tinyurl.com/buny9h4http://tinyurl.com/buny9h4http://tinyurl.com/c3rc2fohttp://tinyurl.com/c3rc2fohttp://www.rchapmanandco.com/http://www.rchapmanandco.com/


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ATCM Digital High Street ProgrammeGuy Douglas, Association of Town and City Management(ATCM), Europe's largest membership body for town

and city centres

The ATCM sees the potential for our high streets to be buzzing, interesting places using digital tools as the

connection between people and place. We think it is essential that town centres form their own digital

strategies to establish their relationships with the modern consumer, visitor, town centre worker and

resident. ATCM are committed to helping you and your town achieve this.

In January 2011, ATCM was approached by a smart technology start-up to help pilot a contactless mobile

loyalty and rewards scheme. ATCM's CEO Martin Blackwell saw the potential for town centres and

introduced MoLo Rewards to Readings Business Improvement District, located in one of the busiest

technology clusters in the country. The successful two year proof-of-concept pilot with MoLo has taken

ATCM on a journey that opened up a world of possibilities for the digital sector to become an essential tool

in the reinvention of town centres.

This was the start of a process that has led to the formation of theATCM Digital High Street Programme.

The programme will offer guidance and best practice to Town Teams, as well as an analysis of the complex

offers to town centre management practitioners.

Read more at http://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programme

http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programmehttp://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programmehttp://uk.molorewards.com/reading/http://uk.molorewards.com/reading/http://www.atcm.org/http://www.atcm.org/


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DIGITAL BYDEFAULT: WHATWILL IT MEANFOR YOUR HIGHSTREET?Saleha Riaz, Editor,Digital By Default News

The governments Digital by Default agenda

aims to make all government services available

online, eventually getting rid of face-to-face

contact and phone calls. This will not only save

the government money but will mean that

citizens can access government services

without having to wait in long queues, whether

physically or over the phone.

However, what must be kept in mind is the stark fact that 8 million people in the country are not online,

either because they do not have access to the internet or because they dont have the necessary skills.

How the government tackles this challenge will be a major factor in determining the success of the digital

agenda.

Read more at http://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-default


Twitter lovecoming up: Great

to be able to catch

up on #digihighst

remotely.- @loveliskeard

Digital, the new canalsystem, rail network,

the new

communications!

#digihighst- @jordanjmcdowell
http://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-defaulthttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-defaulthttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-defaulthttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-defaulthttp://www.digitalbydefaultnews.co.uk/http://www.digitalbydefaultnews.co.uk/http://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-streethttp://digihighst.com/blog/2013/4/17/a-2-minute-guide-to-the-governments-digital-by-default-agenda-what-will-it-mean-for-your-high-street


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>ADVICE

Seize newtechnologies toyour advantageGemma Collins,project manager of theCentre for Hyperlocal Media at the University of South Wales,

Too often the internet and new technologies are seen as nothing but a threat to the high street but its time

each and every town seized on them to their advantage. Over two days of thought-provoking presentations,

discussions and workshops, the answer seemed to be clear there is no single answer. Beware of anyone

offering the solution. As Neil McInroy, CEO of the Centre for Local Economic Strategies, succinctly put it:

Let many high streets develop.

What really matters in high street survival and revival is community, the social, good service, quality,

distinctiveness. Digital is just a tool to aid that recovery and success. Dan Thompson, founder of

#WeWillGather and Revolutionary Arts, said: Digital has to reflect what you really are, what youre really

doing.

Read more at: http://digihighst.com/blog/2013/5/16/gemmacollins


I'm following #digihighst

today. Lots of positivity

and insight around the role

of digital in retail, urban

regeneration and the high

street- @indieloveUK
http://www.wewillgather.co.uk/http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/16/gemmacollinshttp://digihighst.com/blog/2013/5/16/gemmacollinshttp://revolutionaryarts.wordpress.com/http://revolutionaryarts.wordpress.com/http://www.wewillgather.co.uk/http://www.wewillgather.co.uk/http://www.cles.org.uk/http://www.cles.org.uk/http://www.newport.ac.uk/partnerships/CHM/Pages/default.aspxhttp://www.newport.ac.uk/partnerships/CHM/Pages/default.aspx


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Learn from technology advocatesPhil Campbell, founder,http://thepistreet.com

The world of technology has changed radically and it's getting faster everyday... And it's not slowing down

any time soon. Independent retailers need help from thesocial technology advocates who have been part

of watching the trends for years. I'm one of those advocates and I built a digital social media web studio in

Nottingham (http://cellar54.tv/) from literally nothing.

Nobody wants to spend money on things that don't work or that might change quickly. Looking to

technology as a silver bullet to the solution is not the way forward. We need to think about the social

ramifications, ethics and sustainability of our businesses.

Read more at: http://digihighst.com/blog/2013/5/22/the-high-street-and-the-pi-street


USE THIS:Great examples of digital innovationDenizer Ibrahim, Head of Brands, Appear [Here]

Examples Denizer referenced in his digital high street masterclass:

Oaklands Popuphood

Hutspot Amsterdam

Nokia Lens

Net-A-Porters interactive windows

Velocity by Ajaz Ahmed
http://www.amazon.co.uk/Velocity-Seven-Laws-World-Digital/dp/0091947561http://www.amazon.co.uk/Velocity-Seven-Laws-World-Digital/dp/0091947561http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/http://betalabs.nokia.com/trials/nokia-city-lens-for-windows-phonehttp://betalabs.nokia.com/trials/nokia-city-lens-for-windows-phonehttps://www.facebook.com/HutspotAmsterdamhttps://www.facebook.com/HutspotAmsterdamhttp://www.popuphood.com/oakland.htmlhttp://www.popuphood.com/oakland.htmlhttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/22/the-high-street-and-the-pi-streethttp://digihighst.com/blog/2013/5/22/the-high-street-and-the-pi-streethttp://cellar54.tv/http://cellar54.tv/http://thepistreet.com/http://thepistreet.com/


16/38

IBM: Watch the convergence of digital

and physicalJames Lovell, Lead Solution Consultant for IBM in Europe for Smarter Commerce

Every conversation I have with retailers involves online. The key message is the convergence of the digital

and physical worlds. That's the big one for 2013.

I think were seeing a shift back to store, its just that we want to use stores in a different way. We want to

engage with them differently. Buying online can be a rich, immersive experience. All the information you

need to make a decision is there online - video, peer reviews etc. In store that can stop. Shop assistantsmay not have been with the brand that long and dont particularly care about your shopping experience!

Online is not killing the high street. Retailers need to adapt to having more than one sales channel and have

each channel compliment the other. It's that buzzword, "omnichannel".

Read more at http://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibm


seriously thinking of

adding an additional

weekly show about

web apps and

technologies for retail

after #digihighst- @thepistreet

Pleased to announce

I'll be working with

@totallocalhero on some

free #popupshop

resources as a result of

chats at #digihighst- @artistsmakers
http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibmhttp://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibmhttp://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibmhttp://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibm


17/38

>EXPERIENCE

WHY LOCALTRADERS AREINDIFFERENT TO DIGITALPenelope Else, member, SEE3 Portas Pilot, founder, Sydenham's online high street, Forest Hill Fashion project

To those of us who regard the internet as an extension of our brains, web-apathy may seem

incomprehensible, an insane lack of vision - but then again, these folk like running a shop, not a computer.

They want to be fondling their stock, not tweeting strangers - and they arent going to engage with the

internet while it seems to be taking them further away from their true love, rather than bringing them closer.

Techies always get excited by the latest technology and want to use it somewhere, anywhere. But after my

experience, my message would be: spend 80% of your time and effort on helping local traders create

marketing plans in which the internet makes perfect sense.

Read more at http://digihighst.com/blog/2013/5/4/portas-pilot-digital-indifference

http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/4/portas-pilot-digital-indifferencehttp://digihighst.com/blog/2013/5/4/portas-pilot-digital-indifferencehttp://foresthillfashion.com/http://foresthillfashion.com/http://sydenhamtowncentre.com/http://sydenhamtowncentre.com/http://www.see3.co.uk/http://www.see3.co.uk/http://www.penelopeelse.com/http://www.penelopeelse.com/


18/38

In selling

digital to ourtowns, letsnot forget thewhyClare Richmond, Founder, The Crouch

End Project, Director, SpeakTo

There is a degree of surprise and dismay leveled at local town centre businesses who arent fast tracking

their marketing budgets into new digital solutions.But to me this doesnt come as a great surprise; having

worked across many town centres weve gained some insight into whats behind this apathy. Town centre

businesses are suddenly the hot topic of national debate and facea near onslaught of experts. Yet for

years these businesses have only had to deal with local authorities, limiting their conversations to parking,

rents, rates and the occasional hanging flower basket.

So, we can hardly be surprised when our bright and shiny ideas are not met with the high level of

enthusiasm we expect and desire.Just because you can, doesnt mean to say you should. Its only a good

idea if it will work.

Read more at: http://digihighst.com/blog/2013/5/10/lets-not-forget-the-why


Follow the hashtag

#digihighst conference,major topics affecting

local towns & retailers.

Inspiring stuff!- @iheartwhitely

Crouch End was very

useful - we're two yearsinto our high street

project, so getting a 6

year perspective was

great- #digihighst participant
http://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://digihighst.com/blog/2013/5/10/lets-not-forget-the-whyhttp://speakto.co.uk/http://speakto.co.uk/http://www.thecrouchendproject.co.uk/http://www.thecrouchendproject.co.uk/http://www.thecrouchendproject.co.uk/http://www.thecrouchendproject.co.uk/


19/38

CASE STUDY: Digital manufacturingon the high streetChristopher Jarratt, Founder,Assemble & Join

Assemble & Join re-imagined the role a high street can play within a community, and in turn the role a

community can play in the way an area develops over time.The project was funded by Lambeth Councilas

part of their regeneration strategy.

Christopher worked with Assemble & Join to create anew pop up community workshop in Lower Marsh,a

unique and historic street near Waterloo station in Central London.Here,using digital manufacturing, local

people could design, develop and implement physical changes to their public spaces. In bringing digital

manufacturing to the high street, Christopher's work means that anybody and hopefully, everybody, is able

to play a more active role in shaping where they live and work.

Find out more athttp://www.assembleandjoin.co.uk/

http://www.redlab.co.uk/http://www.redlab.co.uk/http://www.assembleandjoin.co.uk/http://www.assembleandjoin.co.uk/http://www.assembleandjoin.co.uk/http://www.assembleandjoin.co.uk/


20/38

Great to learn from great case studies well presented

by passionate people. The future is bright...- @numkrunch

Authenticity is reallyimportant in a world

of commoditisation

and PR c/o

#talkaboutlocal

#digihighst-@robchapman_co

INDIE RETAIL: OK ComicsJared Myland, Founder, OK Comics www.okcomics.co.uk

Jared Myland spoke from experience, from passion, from a community point of view. He made me thinkabout my own passion - vinyl, and the pure joy the physical experience of shopping for it brings, but also

the pleasure of communicating online with similar minded people who also share the same love of music,

both buyers and sellers alike.

- Leigh Johnson

To learn from Jareds use of social media, follow at twitter.com/OKComics or facebook OK Comics

Accidental discovery of power of the internet - Leeds

@OKComics needed help in slow month, Twitter

started a full-on campaign #digihighst- @artistsmakers

I'm fascinated by the retail session at #digihighst.

Retailers at forefront of new place, people, consumer,

local economy relations.- @nmcinroy

https://twitter.com/OKComicshttp://www.okcomics.co.uk/http://www.redlab.co.uk/http://www.redlab.co.uk/https://www.facebook.com/pages/OK-Comics/88486657488https://www.facebook.com/pages/OK-Comics/88486657488https://twitter.com/OKComicshttps://twitter.com/OKComicshttp://www.okcomics.co.uk/http://www.okcomics.co.uk/


21/38


22/38

CASE STUDY: Chatsworth RoadEuan Mills, urban designer, chair, Chatsworth Road Traders and Residents Association; senior strategic planner,

Greater London Authority (@euanmills)

In January 2011 Euan embarked on the Chatsworth Road Neighbourhood Plan, a project to identify

common aspirations that local people have for the area. His work on this has recently been profiled in

Planning Magazine, RIBA's Guide to Localism and the Design Councils Neighbourhood Planning Toolkit.

Find out more at http://www.chatsworthroade5.co.uk/


Great inspiring

presentation from

@Donnytowncentre

- personalapproach to

interacting with

people about a

place #digihighst- @shoplocalbris

Great presentation

about Chatsworth

Road at

#digihighst this

afternoon. Donny

could learn a lot...- @donnytowncentre
http://www.chatsworthroade5.co.uk/http://www.redlab.co.uk/http://www.redlab.co.uk/http://www.chatsworthroade5.co.uk/http://www.chatsworthroade5.co.uk/http://www.chatsworthroade5.co.uk/http://www.chatsworthroade5.co.uk/https://twitter.com/euanmillshttps://twitter.com/euanmillshttp://www.chatsworthroade5.co.uk/http://www.chatsworthroade5.co.uk/


23/38

MEETMANCHESTERDIGITALLABORATORY(MADLAB)Rachael Turner,Co-founder and director,

MadLab (@MadLabUK)

MadLab is Manchesters home for creatives,

technologists, home biologists, hackers and

idle dreamers. Established in 2009, MadLab

is a place for people to make and do

interesting stuff.

MadLab is housed in an industrial revolution-

era weavers cottage in the centre of the

Northern Quarter, Manchesters independent

business and retail hub. It is home to some

70 self-organised groups from Raspberry Pi

to Manchester Girl Geeks, jewelry-making to

graphic novels.

This June, MadLab will pilot a new retail and

workshop space, with support from the High

Street Innovation Fund and Manchester City

Council. The aim is to make technology as

easy and accessible as buying a pair of

socks so a retail environment is perfect for

demystifying Raspberry Pis and 3D printers.

Find out more at http://madlab.org.uk/


How cool! soldering,

mechanics, electronicsclasses! democratises the

ownership of technology.

Innovative and stimulating:

Madlab #digihighst
https://twitter.com/madlabukhttps://twitter.com/madlabukhttp://www.redlab.co.uk/http://www.redlab.co.uk/http://madlab.org.uk/http://madlab.org.uk/https://twitter.com/madlabukhttps://twitter.com/madlabuk


24/38

>TECHNOLOGY

SIXQUESTIONS TO

ASK BEFOREYOU TRIALMark Barnes, Director, Revive and Thrive

Recent demises of high-profile high street chains have been blamed on their reluctance to move with the

pace of technology. For today's larger retailers this is almost inexcusable, but what about the small to

medium size shops on our highs streets? Do the right tools exist to support smaller enterprises? And if so,

can Local Authorities offer these to protect and promote their high streets?

Over the last seven years I've worked both as a town centre manager and advisor to towns on

technologies. Within that time I've not found a perfect solution to give a high street what Tescos et al enjoy.

But my own trials have uncovered the six key questions for success of any high street technology, be it high

street loyalty, couponing or rewards.

Read more at http://digihighst.com/blog/2013/4/11/six-questions-high-street-loyalty


Discussion on#molo #NFC (near

field communication)

to replace #QR

codes- @dbcentresalford
http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/11/six-questions-high-street-loyaltyhttp://digihighst.com/blog/2013/4/11/six-questions-high-street-loyaltyhttp://barnessquiresassociates.co.uk/http://barnessquiresassociates.co.uk/


25/38

THE TOWN GUIDE TOSPEAKING TECHJane Johnston,Co-founder, Redlab (@jane_ston)

Our research for Digital High Street 2013 revealed a wave of start-ups developing local government

technologies, from e-government apps to town centre loyalty schemes. Over the next two years these

companies will vie for your attention and resources in a highly competitive market, and they'll all bespeaking Tech.

Tech is a language created by technology marketers in order to sell new products. The sticking point comes

from one of golden rules of technology marketing: if you make your words complicated, everyone will think

your technology's complicated - and therefore, desirable. So here's my guide to the tech terms we've seen

seeping into BID, LEP, town team, chamber of commerce and Portas Pilot meetings.

Read more at http://digihighst.com/blog/2013/5/1/town-teams-guide-to-tech


Amazing, Talk About

Local using augmented

reality to highlight

planning applications in

towns from a mobile#digihighst- @walsalltown

Inspiring and

challenging talk

@Jane_ston about

slideware, box

pushers and how

to avoid seduction

of the new- @robintuddenham
http://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/5/1/town-teams-guide-to-techhttp://digihighst.com/blog/2013/5/1/town-teams-guide-to-techhttp://www.retailgazette.co.uk/articles/30300-government-selects-portas-pilot-guideshttp://www.retailgazette.co.uk/articles/30300-government-selects-portas-pilot-guideshttp://en.wikipedia.org/wiki/Local_enterprise_partnershiphttp://en.wikipedia.org/wiki/Local_enterprise_partnershiphttps://en.wikipedia.org/wiki/Business_improvement_districthttps://en.wikipedia.org/wiki/Business_improvement_districthttp://www.digihighst.com/http://www.digihighst.com/https://twitter.com/jane_stonhttps://twitter.com/jane_ston


26/38

CASE STUDY: Black White DenimJo Davies, MD and Founder, Black White Denim www.blackwhitedenim.com

Award-winning premium ladieswear multi-channel retailer, Black White Denim is based in Cheshire and

online. The store stocks the globe's best designer brands in the three fundamental building blocks of any

woman's stylish wardrobe in black, white and denim. Black White Denim was ranked 4th most inspiring

independent fashion business in the UK by Drapers this year, has been included British Vogue's top 100 UK

boutiques for two years running. Jo was named the Everywoman in Retail Leader of the Year in 2012.

To learn from Jos use of social media, follow twitter.com/@BlackWhiteDenim


'You can't wait for

the customer to

come to you, youneed to go find

them' Jo Davies

@blackwhitedenim- @RedlabHX

'I want to be found

on Google!' A simpleambition that started

@blackwhitedenim- @artistsmakers

FREE STUFF:Add businesses to GoogleDan Root, Google Business Photographer

For those who aren't listed on Google and missed

my masterclass yesterday here's our how to guide -

http://t.co/RqA6Abn2Qj-@googlebiztog
http://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://t.co/RqA6Abn2Qjhttp://www.redlab.co.uk/http://www.redlab.co.uk/https://twitter.com/BlackWhiteDenimhttps://twitter.com/BlackWhiteDenimhttp://www.blackwhitedenim.com/http://www.blackwhitedenim.com/


27/38

>OPINION


Fascinating talk from

@jamesb of Folksy but not

great news for bricks and

mortar retail #digihighst- @willperrin

refreshing to hear the names

Jane Jacobs and David Harvey in

a presentation at #digihighstyesterday by @jamesb of @folksy- @denizeribrahim

Long time since i tweeted.

Having fun at the digihighst

conference- @andycarroll


28/38

"PORTAS-PORTALS" FORTHE E-HIGHSTREET?Glen Ocsko, We Love Local Government

Many local shops don't have a website,

getting no closer to an online presence

than a listing on Yellow Pages or other

similar directories.

Of those that do have an online presence, many go no further than listing their contact information and

perhaps a little detail about what the business does.

How much could these businesses benefit from a professionally designed website, complete with proper

logos, well drafted and laid out text, clear links with relevant social media and where appropriate the ability

to make online purchases? None of these things are difficult to do, and over time could seriously impact

positively on a hitherto untapped income stream.

Read more http://digihighst.com/blog/2013/4/22/councils-fund-portas-portals


WATCH THIS:Digital inclusion in ManchesterDave Carter, Head, Manchester Digital Development Agency (MDDA), Manchester City Council

Dave Carter presenting on MDDA's work with digital champions, mentoring, MadLab, digital inclusion

and 3D printing. MDDA supports the regeneration of the city-region through the strategic and practical

work of technology-focused projects.

Watch at http://youtu.be/FlFJeagaRaU
http://digihighst.com/blog/2013/4/22/councils-fund-portas-portalshttp://digihighst.com/blog/2013/4/22/councils-fund-portas-portalshttp://youtu.be/FlFJeagaRaUhttp://youtu.be/FlFJeagaRaUhttp://www.redlab.co.uk/http://www.redlab.co.uk/http://digihighst.com/blog/2013/4/22/councils-fund-portas-portalshttp://digihighst.com/blog/2013/4/22/councils-fund-portas-portalshttp://www.welovelocalgovernment.com/http://www.welovelocalgovernment.com/


29/38


#TuesdayTip -

Get involved in

Digital High Street

2013'sconversation via

Twitter, using the

hashtag

#DigiHighSt- @appearhere

I've loved the ideas and innovation

coming out of this conference. The

emphasis on entertainment and

customer experience has been

great - we can use this!- Participant from Bradford Council

We're trying to expand our food

business from a little shop to a

number of stores. We want to do it

right. We've learnt here at the

conference about using multimedia

to communicate with ourcustomers on a wider scale and a

suggestion from @gemmaannc

about incorporating an internship

scheme to get technology know-

how from budding students.- Participant from Harpers Foodwww.harpersfood.co.uk

Delegates from

very diverse

backgrounds...

fascinating

presentationsand

conversations

- Research & Policy Manager,Association of Town & City

Management
http://www.harpersfood.co.uk/http://www.harpersfood.co.uk/http://www.redlab.co.uk/http://www.redlab.co.uk/


30/38

YOU SHOULD MEET:Dan ThompsonDan Thompson., Founder, Revolutionary Arts, #wewillgather

Dan (@artistsmakers) is a recognised expert on the reuse of

empty shops, and on how to create a pop up shop; but gained a

certain notoriety after starting #riotcleanup. For this, he

wassingled out by David Cameronas an example of great British

leadership. Dan is the author of Pop Up Business For Dummies,

published Oct 2012, and previously wrote theEmpty Shops

Toolkitfor the governments Living Places programme. In 2012,

he authored and publishedPop Up People, the first study of pop

up urbanism.

Find out more at http://emptyshops.wordpress.com/


First up today at

#digihighst

@artistsmakers talking

about use of empty

spaces and social

media. Power to do

stuff via social media

immense- @shoplocalbris

The #digihighstneeds to be open

source, common land:

not controlled by

authority- @artistsmakers

FREE STUFF:Spread theword with#wewillgatherwww.wewillgather.co.uk/how-it-works

#wewillgather is a digital tool to help you

start and spread an action in your

community. Tweet help, the hashtag

#wewillgather and your postcode. The

tool will automatically make a web page

for you, then will Tweet you the link to it.

See examples at www.wewillgather.co.uk
http://www.wewillgather.co.uk/http://www.wewillgather.co.uk/http://www.wewillgather.co.uk/how-it-workshttp://www.wewillgather.co.uk/how-it-workshttp://www.redlab.co.uk/http://www.redlab.co.uk/http://emptyshops.wordpress.com/http://emptyshops.wordpress.com/http://www.flickr.com/photos/danthompson/7159391055/in/set-72157630064685646/http://www.flickr.com/photos/danthompson/7159391055/in/set-72157630064685646/http://www.flickr.com/photos/danthompson/7344598970/in/set-72157630064685646http://www.flickr.com/photos/danthompson/7344598970/in/set-72157630064685646http://www.flickr.com/photos/danthompson/7344598970/in/set-72157630064685646http://www.flickr.com/photos/danthompson/7344598970/in/set-72157630064685646http://www.amazon.co.uk/Pop-Up-Business-For-Dummies/dp/1118443497/ref=sr_1_1?ie=UTF8&qid=1363596765&sr=8-1http://www.amazon.co.uk/Pop-Up-Business-For-Dummies/dp/1118443497/ref=sr_1_1?ie=UTF8&qid=1363596765&sr=8-1http://mrdanthompson.wordpress.com/2011/10/05/camerons-conference-speech/http://mrdanthompson.wordpress.com/2011/10/05/camerons-conference-speech/https://twitter.com/artistsmakershttps://twitter.com/artistsmakershttp://www.wewillgather.co.uk/http://www.wewillgather.co.uk/


31/38

-


Inspiring talk from

Appear Here at

#digihighst on pop

up shops. Would begreat to see this in

Welsh small towns.

Can we do it?- @gemmaannc

Ross Bailey @appearhereurges towns/landlords to

think of empty shops as

empty billboards. Use to

promote brands! Revenue!

#digihighst- @jane_ston

We were most excited by

the Appear [Here] talk.

Our students could use

this model in their final

projects.- Salford Business School

Find out more about Appear [Here] at www.appearhere.co.uk

FREE IDEA:Shock high streetswith Cash Mobshttp://shockcashmob.co.uk/
http://shockcashmob.co.uk/http://shockcashmob.co.uk/http://shockcashmob.co.uk/http://shockcashmob.co.uk/http://shockcashmob.co.uk/http://shockcashmob.co.uk/http://www.appearhere.co.uk/http://www.appearhere.co.uk/http://www.redlab.co.uk/http://www.redlab.co.uk/


32/38

>TAKEAWAYS

- @sarahrose2790


Smart citizens forsmart cities, punk

finance - community

innovation fund!

Good ideas from

Dave Carter from

MDDA

- @dekharper

Inspired by

#digihighst I'm back

to blogging and this

time I'll (try to) keep

it up!- @funky_rascal

Crowdfunding (via

@Spacehive) helped

raise 40,000 for

free wifi in

Mansfield. Wifi

generates extra

dwell time- @ShopLocalBris
http://t.co/aIdCQ00Opphttp://t.co/aIdCQ00Opphttp://t.co/aIdCQ00Opphttp://t.co/aIdCQ00Opphttp://www.redlab.co.uk/http://www.redlab.co.uk/


33/38


Collective grass roots

approach, preparation, with

marketing plan essential

- @speaktoclare

'if it isn't about people

listening to people and

responding to people it's

just a cyncial marketingploy' #digihighst- @artistsmakers

Make it social, mobile,

local; be careful about

corporate; change is open

source & transparent- @redlabhx

create an online identity for

your local area throughbasic blogs, pinterest,

twitter -

for free! #digihighst- @Sarahrose2790


34/38


Thanks to everyone who came to

#digihighst to make it such a

brilliant event! @Jane_ston and I

are destroyed. On sofa. With tea.

Shaking.- @redlabhx

Donny is back from the

#digihighst conference at Halifax,suitably inspired- @donnytowncentre


35/38

>SPEAKERS

David Carter: Head of Manchester Digital Development Agency, Manchester City Council (@MDDA)

Jo Davies: Founder,Black White Denim, Everywoman Retail Leader of the Year 2012(@JoBWDenim)

Clare Rayner: The Retail Championone of the most well-known & respected retail experts in the UK (@ClareRayner)

MartinBlackwell:CEO,Association of Town and City Management(ATCM),(@mjpblackwell)

James Boardwell: Founder, Folksy, the UK's biggest online marketplace for British designers and makers (@jamesb)

Rachael Turner:co-founder, Manchester Digital Laboratory (MadLab) (@madlabUK)

Neil McInroy: Chief Executive, Centre for Local Economic Strategies,(@nmcinroy)

Chris Wade: Chief Executive, Action for Market Towns, (@man_about_towns)

Dan Thompson: Author, Pop-up Business for Dummies; in GQ Magazines 100 Most Influential (@artistsmakers)

William Perrin:Founder of Talk About Local,the digital skills company with a public service ethos (@willperrin)

Loaye Agabani:Founder, MyHigh.St,driving traffic to the High Street (@MyHighSt)

Ross Bailey: founder, Appear[Here] an online marketplace for short termretailspaces around the UK (@appearhere)

Roy Dean: Town Centre Manager, Doncaster Council; creator of 'Donny Towncentre' (@donnytowncentre)

Chris Campbell: Strategy Director, Spacehive, crowdfunding platform forneighbourhood projects (@Spacehive)

Christopher Jarratt: Award-winning artist and co-founder ofAssemble and Join (@AssembleandJoin)

Beth Ward: Special Advisor for town teams in North East & Humber, owner, Tippey Marketing(@TippeyMarketing)

Guy Douglas: Project Manager, ATCM for MoLo Rewards trial in Reading (@fairbanksguy)

Jeremy Rucker:Founder, City Dressing, the leading provider of temporary high street graphic and light installations

Clare Richmond: Founder, the Crouch End Project, town centre regeneration initiative(@CrouchEndProj)

Richard Garnett: Founder, OpenHighStreet, ane-commerce platform for local independent retailers

Karen Mercer:Co-Founder, My Coffee Stop, creator of the new Shock Cash Mob phenomenon (@MyCoffeeStopUK)

Nigel Goddard: Co-founder Totally Locally, the award winning free shop-local marketing campaign for towns

Chris Sands: Co-founder Totally Locally, member of the UK government's Pop-Up Forum (@totallocalhero)

Alistair Johnston, Producer, Digital High Street 2013, Co-founder, Redlab (@redlabHX)

Euan Mills: Urban designer, chair, Chatsworth Road Traders and Residents Association (@euanmills)

Jared Myland: Owner and manager of the multi-awarding winning OK Comics(@OKComics)

Gemma Collins:Project manager, Centre for Hyperlocal Media at the University of Wales(@3VTV)

DanRoot:Manchester's Award Winning Photographer behindManchester Business Photos(@GoogleBizTog)

Denizer Ibrahim: Head of Brands, Appear[Here], Urbanist, Design researcher, 'recovering'Architect @denizeribrahim

Phil Campbell, Founder, The PiStreet Project (@pistreet)

Jane Johnston, Co-founder, Redlab, Director, Vanroe (@jane_ston)

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lgatherhttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttp://www.dummies.com/store/product/Pop-Up-Business-For-Dummies.productCd-1118443497.htmlhttp://www.dummies.com/store/product/Pop-Up-Business-For-Dummies.productCd-1118443497.htmlhttp://www.dummies.com/store/product/Pop-Up-Business-For-Dummies.productCd-1118443497.htmlhttps://twitter.com/artistsmakershttps://twitter.com/artistsmakershttps://twitter.com/artistsmakershttp://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttp://towns.org.uk/https://twitter.com/man_about_townshttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttp://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttp://www.cles.org.uk/https://twitter.com/nmcinroyhttp://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttp://digihighst.com/blog/2013/4/12/meet-rachael-turner-director-of-manchester-digital-laboratory-madlabhttp://madlab.org.uk/https://twitter.com/madlabukhttp://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttp://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttp://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttp://folksy.com/http://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttp://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttp://www.atcm.org/https://twitter.com/mjpblackwellhttps://twitter.com/mjpblackwellhttps://twitter.com/mjpblackwellhttp://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttp://www.retailchampion.co.uk/http://www.retailchampion.co.uk/http://www.retailchampion.co.uk/http://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/speakers/#http://www.blackwhitedenim.com/https://twitter.com/JoBWDenimhttps://twitter.com/JoBWDenimhttps://twitter.com/JoBWDenimhttp://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://www.manchesterdda.com/https://twitter.com/mddahttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://www.redlab.co.uk/http://www.redlab.co.uk/https://twitter.com/denizeribrahimhttps://twitter.com/denizeribrahimhttps://twitter.com/pistreethttps://twitter.com/pistreethttp://thepistreet.com/http://thepistreet.com/https://twitter.com/denizeribrahimhttps://twitter.com/denizeribrahimhttp://www.appearhere.co.uk/http://www.appearhere.co.uk/http://digihighst.com/blog/2013/5/6/meet-denizer-ibrahim-head-of-brands-at-appear-herehttp://digihighst.com/blog/2013/5/6/meet-denizer-ibrahim-head-of-brands-at-appear-herehttps://twitter.com/googlebiztoghttps://twitter.com/googlebiztoghttp://www.manchesterbusinessphotos.co.uk/http://www.manchesterbusinessphotos.co.uk/http://twitter.com/3vtvhttp://twitter.com/3vtvhttp://www.newport.ac.uk/partnerships/CHM/Pages/default.aspxhttp://www.newport.ac.uk/partnerships/CHM/Pages/default.aspxhttp://digihighst.com/blog/2013/3/25/meet-gemma-collins-hypermedia-expert-from-3vtvhttp://digihighst.com/blog/2013/3/25/meet-gemma-collins-hypermedia-expert-from-3vtvhttp://digihighst.com/blog/2013/3/25/meet-gemma-collins-hypermedia-expert-from-3vtvhttp://digihighst.com/blog/2013/3/25/meet-gemma-collins-hypermedia-expert-from-3vtvhttps://twitter.com/OKComicshttps://twitter.com/OKComicshttp://digihighst.com/blog/2013/3/26/meet-jared-myland-award-winning-independent-retailer-and-founder-of-ok-comicshttp://digihighst.com/blog/2013/3/26/meet-jared-myland-award-winning-independent-retailer-and-founder-of-ok-comicshttp://digihighst.com/blog/2013/3/26/meet-jared-myland-award-winning-independent-retailer-and-founder-of-ok-comicshttp://digihighst.com/blog/2013/3/26/meet-jared-myland-award-winning-independent-retailer-and-founder-of-ok-comicshttps://twitter.com/euanmillshttps://twitter.com/euanmillshttp://www.chatsworthroade5.co.uk/http://www.chatsworthroade5.co.uk/http://digihighst.com/blog/2013/2/19/euan-mills-urban-designer-and-chair-of-the-chatworth-road-traders-and-residents-associationhttp://digihighst.com/blog/2013/2/19/euan-mills-urban-designer-and-chair-of-the-chatworth-road-traders-and-residents-associationhttp://digihighst.com/blog/2013/2/19/euan-mills-urban-designer-and-chair-of-the-chatworth-road-traders-and-residents-associationhttp://digihighst.com/blog/2013/2/19/euan-mills-urban-designer-and-chair-of-the-chatworth-road-traders-and-residents-associationhttps://twitter.com/redlabhxhttps://twitter.com/redlabhxhttp://www.redlab.co.uk/http://www.redlab.co.uk/https://twitter.com/totallocalherohttps://twitter.com/totallocalherohttp://totally-locally.co.uk/http://totally-locally.co.uk/http://totally-locally.co.uk/http://totally-locally.co.uk/https://twitter.com/MyCoffeeStopUKhttps://twitter.com/MyCoffeeStopUKhttp://mycoffeestopstories.blogspot.co.uk/2012/11/a-shock-cash-mob-in-10-easy-steps.htmlhttp://mycoffeestopstories.blogspot.co.uk/2012/11/a-shock-cash-mob-in-10-easy-steps.htmlhttp://mycoffeestop.co.uk/http://mycoffeestop.co.uk/http://digihighst.com/blog/2013/3/27/meet-karen-mercer-award-winning-retailer-and-creation-of-shock-cash-mobshttp://digihighst.com/blog/2013/3/27/meet-karen-mercer-award-winning-retailer-and-creation-of-shock-cash-mobshttp://digihighst.com/blog/2013/3/27/meet-karen-mercer-award-winning-retailer-and-creation-of-shock-cash-mobshttp://digihighst.com/blog/2013/3/27/meet-karen-mercer-award-winning-retailer-and-creation-of-shock-cash-mobshttp://openhighstreet.com/http://openhighstreet.com/http://digihighst.com/blog/2013/2/19/richard-garnett-founder-openhighstreethttp://digihighst.com/blog/2013/2/19/richard-garnett-founder-openhighstreethttp://digihighst.com/blog/2013/2/19/richard-garnett-founder-openhighstreethttp://digihighst.com/blog/2013/2/19/richard-garnett-founder-openhighstreethttp://crouchendproj/http://crouchendproj/http://www.thecrouchendproject.co.uk/http://www.thecrouchendproject.co.uk/http://digihighst.com/blog/2013/3/28/meet-clare-richmond-founder-of-the-crouch-end-project-and-town-centre-experthttp://digihighst.com/blog/2013/3/28/meet-clare-richmond-founder-of-the-crouch-end-project-and-town-centre-experthttp://digihighst.com/blog/2013/3/28/meet-clare-richmond-founder-of-the-crouch-end-project-and-town-centre-experthttp://digihighst.com/blog/2013/3/28/meet-clare-richmond-founder-of-the-crouch-end-project-and-town-centre-experthttp://citydressing.co.uk/http://citydressing.co.uk/http://digihighst.com/blog/2013/5/8/meet-jeremy-rucker-founder-of-city-dressinghttp://digihighst.com/blog/2013/5/8/meet-jeremy-rucker-founder-of-city-dressinghttps://twitter.com/@fairbanksguyhttps://twitter.com/@fairbanksguyhttp://uk.molorewards.com/p/reading/http://uk.molorewards.com/p/reading/http://www.atcm.org/http://www.atcm.org/http://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programmehttp://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programmehttps://twitter.com/tippeymarketinghttps://twitter.com/tippeymarketinghttp://www.tippeymarketing.co.uk/http://www.tippeymarketing.co.uk/http://www.tippeymarketing.co.uk/http://www.tippeymarketing.co.uk/https://twitter.com/AssembleandJoinhttps://twitter.com/AssembleandJoinhttp://www.assembleandjoin.co.uk/http://www.assembleandjoin.co.uk/http://digihighst.com/blog/2013/2/19/christopher-jarratt-artist-and-founding-member-of-assemble-joinhttp://digihighst.com/blog/2013/2/19/christopher-jarratt-artist-and-founding-member-of-assemble-joinhttp://digihighst.com/blog/2013/2/19/christopher-jarratt-artist-and-founding-member-of-assemble-joinhttp://digihighst.com/blog/2013/2/19/christopher-jarratt-artist-and-founding-member-of-assemble-joinhttps://twitter.com/Spacehivehttps://twitter.com/Spacehivehttp://spacehive.com/http://spacehive.com/http://digihighst.com/blog/2013/4/11/meet-chris-campbell-strategy-director-for-neighbourhood-crowdfunding-platform-spacehivehttp://digihighst.com/blog/2013/4/11/meet-chris-campbell-strategy-director-for-neighbourhood-crowdfunding-platform-spacehivehttp://digihighst.com/blog/2013/4/11/meet-chris-campbell-strategy-director-for-neighbourhood-crowdfunding-platform-spacehivehttp://digihighst.com/blog/2013/4/11/meet-chris-campbell-strategy-director-for-neighbourhood-crowdfunding-platform-spacehivehttp://donnytowncentre/http://donnytowncentre/http://digihighst.com/blog/2013/3/17/donny-towncentre-the-town-centre-manager-followed-by-14000-people-to-speak-at-digital-high-street-2013http://digihighst.com/blog/2013/3/17/donny-towncentre-the-town-centre-manager-followed-by-14000-people-to-speak-at-digital-high-street-2013http://digihighst.com/blog/2013/3/17/donny-towncentre-the-town-centre-manager-followed-by-14000-people-to-speak-at-digital-high-street-2013http://digihighst.com/blog/2013/3/17/donny-towncentre-the-town-centre-manager-followed-by-14000-people-to-speak-at-digital-high-street-2013https://twitter.com/appearherehttps://twitter.com/appearherehttp://www.appearhere.co.uk/http://www.appearhere.co.uk/http://livepage.apple.com/http://livepage.apple.com/https://twitter.com/MyHighSthttps://twitter.com/MyHighSthttp://www.myhigh.st/#!/welcomehttp://www.myhigh.st/#!/welcomehttp://digihighst.com/blog/2013/2/18/louis-agabani-founder-myhighsthttp://digihighst.com/blog/2013/2/18/louis-agabani-founder-myhighsthttp://digihighst.com/blog/2013/2/18/louis-agabani-founder-myhighsthttp://digihighst.com/blog/2013/2/18/louis-agabani-founder-myhighsthttps://twitter.com/willperrinhttps://twitter.com/willperrinhttp://talkaboutlocal.org.uk/http://talkaboutlocal.org.uk/http://digihighst.com/blog/2013/5/6/meet-william-perrin-founder-of-talk-about-localhttp://digihighst.com/blog/2013/5/6/meet-william-perrin-founder-of-talk-about-localhttps://twitter.com/artistsmakershttps://twitter.com/artistsmakershttp://www.dummies.com/store/product/Pop-Up-Business-For-Dummies.productCd-1118443497.htmlhttp://www.dummies.com/store/product/Pop-Up-Business-For-Dummies.productCd-1118443497.htmlhttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttp://digihighst.com/blog/2013/2/19/dan-thompson-wewillgatherhttps://twitter.com/man_about_townshttps://twitter.com/man_about_townshttp://towns.org.uk/http://towns.org.uk/http://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttp://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttp://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttp://digihighst.com/blog/2013/3/20/meet-chris-wade-chief-executive-of-action-for-market-townshttps://twitter.com/nmcinroyhttps://twitter.com/nmcinroyhttp://www.cles.org.uk/http://www.cles.org.uk/http://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttp://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttp://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttp://digihighst.com/blog/2013/3/22/meet-neil-mcinroy-chief-executive-of-the-centre-for-local-economic-strategieshttps://twitter.com/madlabukhttps://twitter.com/madlabukhttp://madlab.org.uk/http://madlab.org.uk/http://digihighst.com/blog/2013/4/12/meet-rachael-turner-director-of-manchester-digital-laboratory-madlabhttp://digihighst.com/blog/2013/4/12/meet-rachael-turner-director-of-manchester-digital-laboratory-madlabhttp://digihighst.com/blog/2013/4/12/meet-rachael-turner-director-of-manchester-digital-laboratory-madlabhttp://digihighst.com/blog/2013/4/12/meet-rachael-turner-director-of-manchester-digital-laboratory-madlabhttps://twitter.com/jamesbhttps://twitter.com/jamesbhttp://folksy.com/http://folksy.com/http://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttp://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttp://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttp://digihighst.com/blog/2013/3/22/meet-james-boardwell-founder-and-director-of-folksyhttps://twitter.com/mjpblackwellhttps://twitter.com/mjpblackwellhttp://www.atcm.org/http://www.atcm.org/http://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttp://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttp://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttp://digihighst.com/blog/2013/2/19/martin-blackwell-ceo-of-atcmhttps://twitter.com/clareraynerhttps://twitter.com/clareraynerhttp://www.retailchampion.co.uk/http://www.retailchampion.co.uk/http://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttp://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttp://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttp://digihighst.com/blog/2013/4/25/meet-clare-rayner-the-retail-championhttps://twitter.com/JoBWDenimhttps://twitter.com/JoBWDenimhttp://www.blackwhitedenim.com/http://www.blackwhitedenim.com/http://digihighst.com/speakers/#http://digihighst.com/speakers/#http://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttp://digihighst.com/blog/2013/2/18/jo-davies-ceo-black-white-denimhttps://twitter.com/mddahttps://twitter.com/mddahttp://www.manchesterdda.com/http://www.manchesterdda.com/http://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agencyhttp://digihighst.com/blog/2013/2/19/dave-carter-head-of-the-manchester-digital-development-agency


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>SUPPORTERS

City Dressing, the company behind the virtual shop, has created the next major innovation in solutions for

empty retail with the launch of the Smart Window. Combining 3D graphics and the internet, Smart Windows

are designed to support new retailers as well as community initiatives. From sponsored lamp column

banners to digital market places the company is once again demonstrating its reputation as an innovator.

citydressing.co.uk

Shopify:powerful and easy ecommerce platform used by 40,000 stores worldwide.

Robert Chapman & Company: Commercial property, land and regeneration

consultancy - making a tangible difference.

E-Gistics: International Logistics company specialising in the Online Retail sector.

Action for Market Towns(AMT): providing small towns with information, advice

and national representation.

Centre for Local Economic Strategies(CLES): leading charitable research

organisation with a focus on local economies.

Digital by Default News:Intelligence oncitizen-facing eServices and the

governments digital bydefaultcampaign.


ATCM:Europe's largest membership organisation dedicated to helpingtown and city centres realise their natural roles as prosperous locations for

business and investment, and as focal points for vibrant, inclusive

communities. Our members are primarily public private partnerships from

across the UK as well as both public and private sector stakeholders.
http://www.cles.org.uk/http://towns.org.uk/http://www.atcm.org/http://www.atcm.org/http://www.redlab.co.uk/http://www.redlab.co.uk/http://www.digitalbydefaultnews.co.uk/?utm_source=digihighst&utm_medium=link&utm_campaign=partnershiphttp://www.digitalbydefaultnews.co.uk/?utm_source=digihighst&utm_medium=link&utm_campaign=partnershiphttp://www.cles.org.uk/http://www.cles.org.uk/http://towns.org.uk/http://towns.org.uk/http://e-gistics.com/http://e-gistics.com/http://e-gistics.com/http://e-gistics.com/http://www.rchapmanandco.com/http://www.rchapmanandco.com/http://www.rchapmanandco.com/http://www.rchapmanandco.com/http://www.shopify.com/?ref=digihighsthttp://www.shopify.com/?ref=digihighsthttp://citydressing.co.uk/http://citydressing.co.uk/http://citydressing.co.uk/http://citydressing.co.uk/


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>WHAT NEXT?

D I G I T A L H I G H S T R E E T 2 0 1 4C o m i n g s o o n i n M A Y 2 0 1 4

www.digihighst.com | #digihighst

Sign up for updates at http://digihighst.com/contact/

S M A R T T O W N S 2 0 1 3REGENERATION / TECHNOLOGY / RESIL IENCE

23 - 24 Sept 2013 | Halifax, West Yorkshire

The first event tolook at what urban areas outside of the core cities

can learn from the global 'SMART CITIES' movement.

Make your town more inclusive, connected and resilient.

www.smarttowns.co.uk | #smarttowns

Book your ticket now at http://smarttowns.co.uk/tickets/

or contact Alistair Johnston [email protected]

http://www.digihighst.com/http://www.redlab.co.uk/http://www.redlab.co.uk/mailto:[email protected]:[email protected]://smarttowns.co.uk/tickets/http://smarttowns.co.uk/tickets/http://www.smarttowns.co.uk/http://www.smarttowns.co.uk/http://digihighst.com/contact/http://digihighst.com/contact/http://www.digihighst.com/http://www.digihighst.com/


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Antidote to

#westminsterbubble

and establishment

thinking. Real

innovation.- @nmcinroy

the high street isnt dead.

its gone digital.DIGITAL HIGH

digital high street 2013: the high street isn’t dead. it’s gone digital

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