Digital Marketing for Real Estate

By Spree Marketing

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Real Estate Industry and Online Media

• Digital Media is the quickest and most cost effective way to reach people.

• 93% of real estate companies use online media to attract customers

• 75% companies agree that social media has improved search rankings and increased website traffic

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Why consider Social Media?

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Advantages of Social Media

• Social Media naturally exposes your business to a larger group.

• Great source of web traffic and complements other marketing efforts.

• Relevant and entertaining product information shared by means of text, image & video.

• Versatile targeting methods including location/interest based targeting.

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Why Search Engine Marketing?

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Advantages of Search Engine Marketing

• No Wastage – Adwords campaigns to be setup for target market only.

• Maximum value for money by achieving high Click through rate.

• Interest generating creatives to catch user attention.

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What can Display Advertising do?

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Advantages of Display Advertising

• Image/ Flash based advertisements appearing on popular websites

• Interest based targeting for high value customers

• Ad is remarketed – Advertisement creatives consistently reappear to customers who visited the website which is a strong convincing strategy

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Is Mobile Advertising Important?

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Advantages of Mobile Advertising

• According to Wikipedia, India has 937 million active mobile phones, 2nd only to China as of Nov 2014.

• Can target Android and IOS phones

• Rich media including banners and mobile video ads generate long lasting impressions.

• Portability is in. More people now use internet on mobiles and tablets in addition to Desktops.

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What’s in it for me?

More reach at less costThis table shows the example of a Facebook marketing campaign run on a budget of only

Rs. 7500 for a period of 1 month.

AdImpressions

Clicks towebsite

Leads generated

Final Conversions

100000 5000 250 12

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• Testimonial videos shown as ads on Facebook and Youtube.

• Search based ads for people looking for great deals on plots.

• Brand building through continuous display impressions and mobile advertising.

• More Enquiries, Leads & Sales!

What can we do for Real Estate?

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Thank You! Connect With Us To Amplify Your Business.

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26/1, Hermes Paras, Kalyani Nagar, Pune 411006. Phone – 9867222648Email – info@spree.marketing Site – www.spree.marketing