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Digital Media Suite
John LindamoodDMS – Business DevelopmentCisco Federal [email protected] 484-5047
April 2011
5B5BNetworked Networked
5B5BNetworked Networked
Market TransitionPervasive Use of Video
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Networked Networked
Devices TodayDevices Today
Networked Networked
Devices TodayDevices Today
•1 Billion online Video users by end of 2010
• Video will be 91% of internet traffic by 2014
•Business Video traffic will grow 10x by 2014
• Mobile video will be more than 50% of mobile traffic this year
•3D& HD will be ½ of Internet Video Traffic
• There are 5 Billion Networked Devices today…
• … by 2020 there will be 22 Billion
Transforming the Video ExperienceCapture-Transform-Share
TransformTransform
• Any to Any Adaptation
• Recording and Streaming
• Post Production & Enhancement
• Pulse Media Analytics• Dynamic Keyword Tagging &
Speaker Identification
Capture Share
Real Time/Interactive Real Time/Interactive
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Live Streaming
Recorded/VODs
Live Streaming
Recorded/VODs
Multiple video
input content
types
Make videos
easy to share,
find, consume
Digital Medial Suite - Cisco Digital Signs, Cast and Social Video Components
Show and Share
For Social Video
Digital Media Manager
For Social Video, Digital Signs &Cast
Digital Media Encoder
1100 For Social Video
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For Cast
Digital Media Players
For Digital Signs
Media Experience Engine
Digital Media Encoder 2200
For Social Video
SA Encoders
For Digital Signs
&Cast
Inlet Encoders
For ABR
Cisco Signs
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Cisco Cast (IPTV)
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Network as the Platform
Digital Media
PlayerDigital Media
Manager
Show and Share (Secure YouTube)
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Delivery
Enterprise Content Delivery
Delivery
Video Over the WAN –Challenges and Considerations
WAN is not multicast enabled Live streaming does not scale
Typical WAN bandwidth < 2
Mbps
VoD does not scale,
deteriorates video experience
WAN
Network
Architecture
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Video
requirements
Users demand consistent video experience
Video requires minimum jitter/continuous playback
A 30 minute standard definition video could be 200 MB in size
Live streams getting to > 700 Kbps
Cisco ECDSSolution Features & Benefits
MultiProtocol Video/Media
StreamingSupport multiple end-points, bitrates
Service RoutingScalable Hierarchical deployment, fault
tolerance, load balancing
Vod Prepositioning,
Stream Splitting,
Unicast to Multicast
Save WAN bandwidth, consistent network
behavior, deliver video over non-mcast networks
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Bandwidth Control &
Scheduling Better network & delivery planning
Centralized
Management/Remote
Recovery
Scale to 1000s of sites with easy management
Integrations with Pervasive
Video Applications
Easy integrated end-to-end video network
deployment
ECDS TopologyCDSM
Content
Large Remote
Sites
SE
DME-1100
DMN 90XX
Encoder
DME-2200
EncoderMXE
DMM
Origin Server
(FMS/WMS/QTSS)
DME-1100
Signage
TCS
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Content
Acquirer/SE
Service
Router
Branch
Locations
Mid-Sized
SitesCorporate
WAN
Data Center
SE
SEBranch
Locations
SE
Show &
Share
DME-1100
HTTP
Signage
ECDS Use Case – Live VideoCDSM
SE
Large
Sites
SE
DMN 90XX
Encoder
DME-2200
Encoder
DMM Signage
Single Live Stream
on the WAN
RTP
Encapsulation
MXE-3500
FMS
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SE
(Streamer/ACQ)
Service
Router
Branch
Locations
Mid-Sized
Sites
Corporate
WAN
Data Center
SE
SEBranch
Locations
SE
Show &
Share
HTTP
Signage
ECDS Use Case – VoD PrepositioningCDSM
SE
Large
Sites
SE
DME-2200
Encoder
DMM SignageVideo Served from
Local Streaming
Engine CacheMXE-3500
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SE
(Streamer/ACQ)
Service
Router
Branch
Locations
Mid-Sized
Sites
Corporate
WAN
Data Center
SE
SEBranch
Locations
SE
Show &
Share
HTTP
Signage
ECDS Use Case – VoD Dynamic Caching
CDSM
SE
Large
Sites
SE
DME-2200
Encoder
DMM SignageVideo Served from Local
Streaming Engine Cache
MXE-3500
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SE
(Streamer/ACQ)
Service
Router
Branch
Locations
Mid-Sized
Sites
Corporate
WAN
Data Center
SE
SEBranch
Locations
SE
Show &
Share
HTTP
Signage
Technical BenefitsPredictable WAN Utilization
� Stream Splitting
• One stream over WAN and Shared
over LAN
� Video on Demand
• Dynamic or Manual content
prepositioning
Corporate
WAN
1 Stream
through WAN
Live Video Stream
Video on Demand
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prepositioning
� Live Video
• Multicast ->Unicast
• Unicast -> Multicast
Many streams
Over LAN
ECDS preserves WAN bandwidth for business critical
applications, while enabling the wide usage of video throughout
the network.
ECDS preserves WAN bandwidth for business critical
applications, while enabling the wide usage of video throughout
the network.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 16
Summary
Capture – Transform – Share
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