digital review december 2015
TRANSCRIPT
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DECEMBER MONTHLY DIGITAL REVIEW & TRENDS
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Agenda 1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments
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Monthly Specials
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#CHRISTMASDOORSTEPCHALLENGE
Source: http://mashable.com/2015/12/15/christmas-doorstep-challenge/#V44ecRn69kqC
A personal initiative goes viral on social media and Brands are also taking part
WHAT ● A mom decided to send an anonymous gift to a less
fortunate family. HOW ● Pick someone who has had a tough time. ● Choose them a gift - big or small. ● Write them an anonymous note. ● Leave it all at their doorstep. ● Knock on the door and make sure they don't see you! ● Feel happy knowing that you have spread some
Christmas cheer with no expectations of anything in return.
WHAT WE THINK ● Perfect timing for brands to give back to community ● Brands want to contrinute to society by showing their
engagement in movements like the #Chrsitmasdoorstepchallenge
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STAR WARS
Source: http://mashable.com/2015/12/15/spotify-will-star-wars-match/#jee4lzb09mqR http://mashable.com/2015/12/15/chrome-star-wars-lightsaber-game/#BZZkMAgrF5qo http://www.theverge.com/2015/12/14/10138424/facebook-lightsaber-profile-picture-filter
Spotify will use music preferences to find your perfect 'Star Wars' match
Epic Google Chrome experiment turns your smartphone into a lightsaber Facebook will let you add a
lightsaber to your profile picture this week
● Brands took advantage of the popularity of the launch of Star Wars movie to create visibility for their product.
● What better medium to reach Star Wars fanbase than social media.
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# OF THE MONTH
Source: http://hashtagify.me/hashtag/mtvstars
With more than a billion tweets, (1,010,634,906 to be exact), #MTVstars is the hashtag of the month! MTV also beats a world record by using this hashtag to create the biggest social vote ever recorded.
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APP OF THE MONTH Face Swap Live
Source: http://mashable.com/2015/12/16/face-swap-live/#OUUQPEyHGGqs
iOS app launched Face Swap Live, the app lets you switch faces with someone in real time and record it.
● A tool called Mask Mode layers a face from a photo directly onto yours, like a mask — instead of switching the faces.
● You can also opt to only mask certain facial features, like the nose, mouth or eyes, or change the photo background to black or white
● The app will cost $0.99
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Source: https://zephoria.com/top-15-valuable-facebook-statistics /
STATS OF THE MONTH
Likes on social media can seem like a small engagement, but they do their fair
share !
● 38% of people who liked a brand on social media will recommend it.
● 80% of consumers say they are more likely to try new things based on a suggestion by a friend on social media
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BAM’s Fav
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Source: http://betteruphere.ca/
THE BRICK #BETTER UP HERE The Brick is doing a Red, White + Black Friday 2015 Contest HOW ● Tell us why Canada rocks and you could win! ● Connect with The Brick’s Instagram page and snap a
photo or video of why Canada rocks ● Post your photo on Instagram with #BetterUpHere
WHY ● Win 1 of 3 $5,000 Brick shopping sprees ● Win 1 of 150 VIP Black Friday shopping experiences
and a chance to win your purchase ● Get a red and white guide to Black Friday with nine made-
in-Canada tips for optimal results ● Get tools to make sure you don’t miss out deals
WHAT WE THINK ● Contest premise is engaging which attracts followers to
the brand’s Instagram page ● Visually offers a beautiful showcase for the brand ● Cleverly plays with Canadians pride ● Pin points The Brick as one of the great Canadian things
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Game / Contest
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Source: http://creapills.com/les-idees/1-dinosaure-virtuel-surprend-consommateurs-d-centre-commercial-03122015
MÉDIACITÉ SHOPPING CENTER Virtual Dinosaur Médiacité wanted to offer a fun experience to customers and provide a nice viral exposure to the brand.
HOW ● An infrastructure with an open lobby where a
virtual dinosaur comes to surprise customers.
● While customers expect to be sitting in front of a window, they fall face to face with a dinosaur attacking the glass!
WHAT WE THINK ● Original user experience ● Shows how shopping at Médiacité is a really
fun experience ● A great way to get people to talk about the
shopping center
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Source: http://brandchannel.com/2015/12/11/starbucks-for-life-12115/
STARBUCKS For Life Contest Can’t get enough caffeine? Starbucks would like to help you out. The brand has rolled out its second annual “Starbucks for Life” contest
HOW ● Sign in to be a Starbucks Rewards Members ● Purchase any item at a Starbucks to receive one
game play ● Visit starbucksforlife.com and log in to My
Starbucks Rewards to play the game WHY ● Chance to win instant prizes or a game piece to
place on the game board ● 7 entrants will win 30 years of free Starbucks ● 25 will win free Starbucks for one year ● 150 will drink free for a month ● 500 get free goodies for a full week
WHAT WE THINK ● A great idea to thanks customers for their loyalty ● A good way to collect data about consumer
because they have to register on My Starbucks Rewards to participate
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Website / Social
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Source: http://iletaitunepub.fr/blog/2015/12/11/simonmobileparlait-la-nouvelle-campagne-de-brand-content-decalee-dhellobank/
WHAT Hello bank! launched #SiMonMobileParlait campaign to promote their new app. Users were then invited to share their confessions on Twitter to win prizes. HOW ● Hello Bank! unveiled 5 videos on social media and
ask users “If your mobile spoke, what youd it says?” on Twitter using #SiMonMobileParlait
● The best stories will be rewarded: iPad, Airbnb stay
WHAT WE THINK ● Good idea to generate engagement based on fun
and humourous insights. ● The link between the campaign and the banking
services is likely unclear to the user.
Hello bank! #SiMonMobileParlait
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Source: http://www.influencia.net/fr/actualites/in,luxe,match-digital-entre-hoteliers-luxe,5948.html
WHAT LVMH-owned cognac maker Hennessy is using spirits delivery application Drizly to encourage the gifting of bottles to friends over the holidays. HOW ● Sponsored Facebook post: “No matter where they live, help
make it a #HennessyHoliday Gift a bottle to a friend at Drizly.com.”
● Users to download Drizly for free to gift spirits and beers. Same-day shipping options is also possible and part of retailers experiences.
WHAT WE THINK ● A good idea and good timing to promote their products. ● As online holiday gift purchases are increasing, promoting an
app to buy and deliver cognac is a great way to push their web presence and stay up to date with the consumer’s needs.
● Good use of social medias to promote their products
HENNESSY Hennessy leverages Drizly Application for Christmas
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Source: http://creapills.com/les-idees/1-milka-cree-site-web-feerique-envoyer-lettres-noel-vos-proches-13112015
WHAT Under the theme “Les Faux-pas des Fêtes”, the campaign features characters who, despite their good intentions, choose the wrong gift for their children. HOW ● Humorous radio and online (pre-roll, banners, social) content
WHAT WE THINK ● Perfect timing for the brand to be present in the minds of
potential consumers ● As it’s based on true, funny insights, the campaign is relatable
and users shared the content as well as their own FestiveFails.
TOYS “R” US wants to avoid #FestiveFails
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Inspirational Moments
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PEPSICO’S Bett12 Book
Source: http://brandchannel.com/2015/12/15/pepsico-healthy-121515/
WHAT As PepsiCo is increasingly committed to a “better for you” approach, they will be rolling out revamped Hello Goodness vending machines in 2016 with a refreshed variety of healthy fare.
HOW Hello Goodness vending machines will: ● have a touch screen with product nutritional information ● suggest food and beverage pairing ideas for different eating occasions throughout the day ● provide PepsiCo real-time consumer preference insights ● have dual climate-control shelving, allowing for both perishable and non-perishable items ● be cashless: credit cards only!
WHAT WE THINK ● In line with their new commitment. ● Allows the brand to gather data on consumer preferences (products, timing, etc). ● Based on growing consumer’s need to get more information about the products they purchase. ● Reinvented user experience. ● As credit card use is increasingly popular, digital payment facilitates the transaction
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Champagne 360o
WHAT The Comité Interprofessionnel de Vin de Champagne (CIVC) has worked on the implementation of the "360 Champagne" operation. The principle is simple: use virtual reality to discover the hills, houses and cellars of Champagne who is on the list of UNESCO World Heritage Site. HOW ● The application 360 Champagne (available on Android and iOS) offers unprecedented
immersion in the heart of the Champagne region. ● Three possibilities to live this unique experience: 360 ° with your smartphone, your computer
via Youtube or 3D with a pair of google cardboard. The use of virtual reality helmets (Oculus Rift, google cardboard) is possible to maximize the experience.
WHAT WE THINK ● In this project the CIVC tried to reach a
younger crowd to make their product more appealing to the new generation.
● New technologies might not be the appropriate tool to attract their target which leads us to question if the ROI is worth it.
Source: http://creapills.com/les-idees/1-decouvrez-champagne-360deg-grace-realite-virtuelle-15122015
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THANK YOU!