digital sparks presentation podifi
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Helping you close the loop at point of saleCatherine Titherington
#1 Mobile Pioneers
This is our story… 1999
Founded & Incorporated
2004
AIM Listed
Created & developed the worlds largest loyalty engagement campaign in history
2009
The largest ever Global SMS Campaign
Over 10 million transactions a year
Consumer engagement was up by 1,000% from previous campaigns
Reduced churn by 2.5% = £15m
Over 10 million transactions a year
Conversion from issuance to redemption average of 47%. Previously unknown figure in paper coupons
2010
The first ever mobile app for a national newspaper & estate agent. The first app for consumers to view Premier League Football highlights.
2011
IS027000 Accreditation.
Exclusive mobile partner for Microsoft.
2013
podifi technology is patented and introduced to the market through key over the counter channels
The first mobile payment transaction.
Between them they have over 15 million users world wide
Identify….
Podifi - for clients
To use our patented interactive mobile wallet to enable your clients to:
• Engage the “invisible” customer• Create a new channel of communication
which is of “stickiness” and value to the customer.
• Increase revenues through incentives, rewards, loyalty and direct communications
• Leverage the potential of Smartphones• Align on-line data with off-line data
Podifi - for agencies
Podifi enables you to :
• Provide an ROI tool for all your campaigns• Gives you access to a new resource and
potential revenue stream• Extends your range from apps of “one off”
vouchers to interactive mobile wallet• Leverage the potential of Smartphones beyond
what you maybe offer currently• Partner with an organization that has vast
knowledge in the field of mobile communications, loyalty and couponing.
So here’s how it works
The cloud based platform
Self Service Platform. Offers and Rewards can be
created and published with in depth reporting,
analytics instantly available. Hero images can be
changed and edited. Push Notifications can also be
planned and published via the Platform.
Consumer handset
Simple to use Interactive Mobile Wallet
available on Android and iOS. Ability to
include offers, rewards, news, information
and feedback. Optional advertising
placement and competition can be
integrated into the hero images. Direct
communication to an omni-present personal
device.
The pod
Redemption mechanism. The
user ‘taps’ the pod which is
connected to a till, this closes
the loop at the point of
purchase. Ability to track offer
to customer.
EPoS
The redemption is processed through the
EPoS by allocation of a relevant PLU
Code. Podifi is supported on all modern
and legacy tills.
Handset – Customisable features
Dynamic Hero ImagesAble to link to rich media, sponsorship or offer contained within the walletLoyalty
Visit based reward tools able to influence frequency of visit; identify and reward loyal shoppers
FeedbackMeasurement of experience and additional data and insight about users view of products
NewsOpportunity to link offers to campaigns and place retailer at heart of community
Promotional offers and coupons specific to venues and users
podifi – plug & play in store
Plug and Play
Pods integrate with existing EPoS and basic legacy cash registers. Uses same input to till as barcode scanner
Contactless
Takes away issues of staff training / mal redemption. More reliable redemption experience for store and customer. Compatible with all existing smartphones
Discreet
Minimal PoS footprint
Quick
Over 98% of redemptions in under 2 seconds. Real time data flow to cloud platform
Reliable
1000’s redemptions per week tested during student drink promotion
Validates
Processes vouchers to determine validity by location, product, user, time etc. Declines invalid offers; processes valid offers and reduces balance at till
Attributes and reports
Facilitates real time communication to cloud portal. Reports all redemptions including date and time stamp. Ensures no data reliance upon store owner or employees
Effective and Green
Remove issues associated with paper
podifi - cloud based platform
Real time reports on issuance / redemption; filters for period, store, offer etc
What we are looking for tonight
– Agency Partners– Opportunities to present to in-house teams– Introductions to potentially interested parties– Supply of demo kit to “approved” agencies
– Interested in finding out more…….
