adestra presentation digital sparks final

14
www.adestra.com www.adestra.com 13 th November 2013 Louise Godfrey Streamline your digital marketing processes with MessageFocus

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Page 1: Adestra presentation   digital sparks final

www.adestra.comwww.adestra.com

13th November 2013Louise Godfrey

Streamline your digital marketing processes with MessageFocus

Page 2: Adestra presentation   digital sparks final

www.adestra.com

About me

• Joined Adestra in 2012

• Held various new business

and marketing roles for UK,

B2B brands

• I’ve helped a variety of

international organizations

realize their marketing goals

using Adestra’s proven digital

solutions

Page 3: Adestra presentation   digital sparks final

www.adestra.com

About Adestra

The way that MessageFocus is structured is vital to the way that our global business is structured.

I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.

Page 4: Adestra presentation   digital sparks final

www.adestra.com

Feature-Rich Marketing Platform

1. Ensure quality control for your clients’ email marketing campaigns with our unique

approval system

2. Run effective welcome programmes, renewal programmes and other lifecycle

campaigns

3. Save time creating email campaigns with our easy-to-use email editors &

system campaigns

4. Send birthday emails and purchase reminders based on previous customer actions

5. Integrate your clients’ data and website systems

Page 5: Adestra presentation   digital sparks final

www.adestra.com

Unique Platform Structure

• All your clients’ marketing

activity exists in one

MessageFocus account

• Easily separate data tables and

unsubscribe handling for all

your different clients

• User permissions allow you to

assign account access to

different members of your

team, depending on the client

accounts they handle.

Page 6: Adestra presentation   digital sparks final

www.adestra.com

Unique Platform Structure

Page 7: Adestra presentation   digital sparks final

www.adestra.com

Approval System

• Ensure maximum quality control

for your clients’ campaigns with

our unique approval system

• Send an approval copy of your

email to key campaign

stakeholders, even non

MessageFocus users

• They can approve or reject the

email and provide amendment

suggestions

• See the full audit trail of approval

responses in your MessageFocus

account

Page 8: Adestra presentation   digital sparks final

www.adestra.com

Approval System

Page 9: Adestra presentation   digital sparks final

www.adestra.com

Dashboard Reporting Suite

• Demonstrate ROMI and share

campaign results with key

stakeholders

• Reporting is split into separate

brand divisions meaning you’ll

see the results for all your clients

on an individual level

• The user friendly, visual

dashboard reports in

MessageFocus are perfect for

your organization’s CMO and

your MessageFocus users.

Page 10: Adestra presentation   digital sparks final

www.adestra.com

Dashboard Reporting Suite

Email Client Detection Report

Page 11: Adestra presentation   digital sparks final

www.adestra.com

Dashboard Reporting Suite

Geo Tracking Report

Page 12: Adestra presentation   digital sparks final

www.adestra.com

Saved Reports

Dashboard Reporting Suite

Page 13: Adestra presentation   digital sparks final

www.adestra.com

Experience Proven Digital Marketing Services

• We offer a PAYG style account for

maximum flexibility

• We’re happy to offer a free

testing account for anyone who

would like access

• Demonstrations tailored to your

needs

• Flexible pricing model to suit

your organization’s digital

marketing goals

Page 14: Adestra presentation   digital sparks final

www.adestra.com

Chat to me and find out how Adestra will help you realize results for your clients’ digital marketing

Alternatively, contact us:

01865 242

425moreinfo@adestra

.comadestra.com