digital tattoo: for mosaic

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Page 1: Digital Tattoo: for MOSAIC
Page 2: Digital Tattoo: for MOSAIC

Highly Visible and Hard to Remove

Jen Goerzen

[email protected]

Page 3: Digital Tattoo: for MOSAIC

What’s your digital tattoo?

If Facebook were a country, it would be the third largest in the world, between the United States (~300 million) and India (~1.2 billion)!

Page 4: Digital Tattoo: for MOSAIC

What’s your digital tattoo?

Page 5: Digital Tattoo: for MOSAIC

What’s your digital tattoo?

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Here’s what UBC students said…

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My perspective

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What’s your Digital Tattoo?

1. Search your name/partner’s name using: Google (use “quotes”, select for images, movies, too) www.pipl.com www.spezify.com

2. Consider your impressions of this person based on what you found online.

1. What can you find out about the person you searched?2. Was all the information accurate?3. Was there information missing?4. Is it good or bad to be findable online? Why or why not?5. What can you do about it?

Page 9: Digital Tattoo: for MOSAIC

Some things haven’t changed… People continue to redefine their personal and

professional identities as organizations and technologies change.

We still search for social connections and validation. Youth are still exploring and experimenting with risky

behavior.

Broad context

What has changed is the fact that there could very well be a permanent record of all of this, one with implications that

can't be predicted or controlled. Common Sense Media

Page 10: Digital Tattoo: for MOSAIC

Context: Young adults

55% of 18-34 year olds have a personal profile on at least one online social network

39% of youth have posted something on their social networking pages that they regret

1/3 of young adults on social networking sites still don’t use privacy controls on their profiles

15% of young adults report that they've had private material (IMs, texts, pics, emails) forwarded without permission

Common Sense Media

Our abilities and online skills outstrip the

knowledge and judgment needed for this environment.

Page 11: Digital Tattoo: for MOSAIC

ScaleScaleOnline activity takes place

before a vast audience

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The audience can be invisibleand anonymous

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Content is replicable in a world of… copy and paste, @RT, forward, share, <embed>

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Access to a greater depth of information

Connect, collaborate and network

Community support, share passions

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Scenario #1: New immigrants

Recent immigrants are more likely than Canadian-born individuals and other immigrants to:use the Internet to communicate with their family and friends (including phone and IM). view news or sports info online (75%)

use the Internet to download music, movies or television programs and to listen to online radio.

Statistics Canada *

Page 16: Digital Tattoo: for MOSAIC

Scenario #2: The hiring process

1 in 4 employed adults says their company has policies about how they present themselves online.

Just over 1 in 10 (~12%) employed internet users are public personae who say they need to market themselves online as part of their job. Pew Internet Research Report, 2010

More than 80% of employers admit to using social networking sites to screen potential employees. Microsoft survey, 2010

The German government has proposed legislation to restrict the Internet content an employer can

use in the hiring process.

Page 17: Digital Tattoo: for MOSAIC

The great debate Is it ok for employers to search people online as part of the hiring

process?

Is it ok for employers to search people online as part of the hiring

process?

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Job applicant considerations

What does a web search about you reveal? What privacy settings are in place on your social

networking site? What kind of online presence do you want

prospective employers to see? How might you promote yourself online in new

ways? Who is looking you up and why?

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Employer considerations

Discrimination: What legislation applies?

Bias: How to un-ring the bell?

Authenticity: What is real, current, true?

Privacy: What are the terms of social networking use?

Policy: What does it say about social network screening?

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Scenario #3: Who has NOT seen this picture?

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Scenario #3: Canucks fans?!?

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TR

Scenario #3: Canucks fans?!?

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Consider this...

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What is digital citizenship?

http://whatsyourstory.trendmicro.com/internet-safety/Video.do?ident=where-are-you-

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Parting questions:

What makes up your digital identity?

Is privacy important to you? To what extent?

How will you manage what others see about you online?

How would you like to share, connect and learn or work with others online?

How will you use the online information you find about others?

What does (digital) citizenship mean to you?

Page 26: Digital Tattoo: for MOSAIC

Feedback

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http://digitaltattoo.ubc.ca

References Arm and Ink | Flickr - Photo Sharing! (n.d.). . Retrieved September 24, 2010, from

http://www.flickr.com/photos/question_everything/3710548944/

Candy Coloured Tunnel on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/atomicjeep/2327546948/

Liverpool Street station crowd blur on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/victoriapeckham/164175205/

Parent Advice - Workshop: Raising Kids in a Digital World (Middle and High School) - Common Sense Media. (n.d.). . Retrieved May 6, 2010, from http://www.commonsensemedia.org/workshop-raising-kids-digital-world-middle-and-high-school

Repeating Shadows on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/nikonvscanon/1474906347/

Snoopy | Flickr - Photo Sharing! (n.d.). . Retrieved July 12, 2011, from http://www.flickr.com/photos/oimax/114087808/

Socio-demographic factors influencing use of the Internet. (n.d.). . Retrieved September 27, 2010, from http://www.statcan.gc.ca/pub/56f0004m/2008016/findings-resultats/socio-eng.htm

Tags Of Love On Window Plywood | Flickr - Photo Sharing! (n.d.). . Retrieved July 12, 2011, from http://www.flickr.com/photos/vancouver_riot/5840632835/

The art of possibility on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/debaird/178785182/

Young Women Clean Up After Vancouver Riot | Flickr - Photo Sharing! (n.d.). . Retrieved July 12, 2011, from http://www.flickr.com/photos/vancouver_riot/5840632841/

You’re Most Welcome | Flickr - Photo Sharing! (n.d.). . Retrieved July 12, 2011, from http://www.flickr.com/photos/vancouver_riot/5840632829/in/photostream/