MORE SAND

DIGITAL TRANSFORMATIONIN THE AD-BLOCKING ERA

Harry Kontonikas – Martech 2017

THE KEY FORCESDRIVING THE EVOLUTION

OF MARKETINGGardner’s Hype Cycle of Digital Marketing & Advertising 2016

CONVERGENCE OF MARTECH & ADTECH

EVENT-TRIGGERED & REAL-TIME TECHNIQUES

PERSONALIZATION

USE OF CONTEXTUAL CLUES

data-driven strategies & tacticsmobile marketing & predictive analytics

one-to-one marketing

proximity marketing, IoT and wearables

HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016

HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016

HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016

ULTIMATE OBJECTIVE

BUTHOW ?

SAME OLD PROBLEMS

WHAT VS WHY

ATTENTION SPAN HAS NOT CHANGED

EXPOSURE TO ADS HAS

EXPOSURE MULTIPLIE

D

MANAGE

REACH?

RELEVANCE

INFLUENCE

RELEVANCE

INFLUENCE

CONTENT MARKETING

PROXIMITY MARKETING

INFLUENCE MARKETING

SOCIAL ADVOCACY

RELEVANCE

INFLUENCE

CONTENT MARKETING

PROXIMITY MARKETING

INFLUENCE MARKETING

SOCIAL ADVOCACY

ANALYTICS

MARTECH IS A WAVE COMING

RIDE OR HIDE

THANK YOU

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