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  • Media

  • Digital Transformation is an imperative forcing organizations like yours to shift to offering higher-value experiences. In the Digital Era, at least some of your organization’s core offerings are software-based, bringing the digital and physical worlds together.

    Engageyour customers

    Createmore personal computing

    Buildthe intelligent cloud platform

    Reinventproductivity & business processes

    Empoweryour employees

    Optimizeyour operations

    Transformyour products

    DigitalTransformation

    Microsoft’s Vision for the Digital Era Digital Transformation Customer Outcomes

    Microsoft is focused on empowering every individual and every organization to achieve more through Digital Transformation.

    Engage Your Customers

    Tailor individual customer

    experiences by harnessing data

    and drawing actionable insights.

    Optimize Your Operations

    Accelerate the responsiveness of

    your business, improve service

    levels, and reduce costs with

    intelligent processes.

    Empower Your Employees

    Help employees to achieve

    more by creating a work

    environment that’s intelligent,

    lexible, and secure.

    Transform Your Products

    Differentiate and capture

    emerging opportunities by

    using data as a strategic asset

    and shifting from hindsight to

    foresight.

  • The Scenarios (“The Dreams”)Imagine If…

    You could provide personalized and interactive experiences, gather and analyze data to gain insight into customer behavior, improve marketing and sales, and increase customer loyalty.

    Your employees could collaborate to provide excellent service to customers and value to advertisers, and to be more eficient in creating and delivering content.

    You could support media on demand, increase advertising inventory, enable rapid play out, and eficiently distribute to content delivery partners.

    Aud

    ienc

    e An

    alytics

    Collaboration

    and

    and

    Ad

    verti

    sing

    Sales Productivity

    Media from the Cloud

  • Understanding your customer experience journey is your irst step towards identifying digital hot spots and re-imagining your business.

    Customer Experience Journey

    Receive mediarecommendations Socialize

    View details and newsabout shows,

    performers, athletesSearch for current

    and archived mediaPurchase media

    on demand

    Manage media library

    Upgrade service

    Learn of providerincentives Subscribe

    Receive mediarecommendations

    Consume anywhere,anytime

    Create customchannels

    Receive service

    Use second screen

    Socialize

    Customer 360

    Receive targetedmarketing

    Receive personalizedoffers

    Choosing

    • Learning of media choices• Learning details about programming• Receiving personalized recommendations

    Purchasing

    • Purchasing media and merchandise• Managing media library• Video on Demand

    Consuming

    • Consuming anywhere, anytime• Interacting with media• Socializing with friends and other customers

    Digital Hotspots

  • Audience Analytics and Advertising Current State

    More of our customers are using smart phones, tablets, and other devices to access live and custom content. We have a limited availability of custom programming and mobile capabilities, and our customers are leaving. We don’t know enough about customers and their behavior to properly value advertising, or to deliver audience segments to sponsors. We don’t provide the personalized, consistent, or interactive experiences customers are seeking.

    Desired Future State

    We have the precise data we need to understand the customers of our media, their behavior, social sentiments, and preferences. We reward our customers with loyalty programs, and provide them engaging, interactive, and consistent experiences anywhere, anytime. We integrate our media with loyalty programs to attract customers, and to connect sponsors with customers. Our sales force has better visibility to our inventory, knows where to focus sales efforts, and enables our sponsors to precisely target their advertising.

    CMO

    We are always looking to...

    • Provide content that meets the needs and desires of our customers

    • Gain better insight into consumption behavior, social sentiment, and ratings

    • Connect our sponsors with the audience segments, individuals, and regions they need

    • Increase customer loyalty

    Scenario Narrative

    Engageyour customers

    Empoweryour employees

    Optimizeyour operations

    Transformyour products

  • Start• Programming with the help of social listening

    analytics

    • Evaluating customer behavior to identify marketing opportunities

    • Personalizing programming, providing interactive and consistent experiences, and delivering media anywhere

    Future State: Understand media use, customer sentiment, and behavior. Gain insight into customers. Provide services and marketing across multiple channels.

    Stop• Investing in programming that doesn’t resonate

    with customers

    • Basing decisions on imprecise understanding of customer behavior

    • Undervaluing advertising

    Audience Analytics and Advertising

    Top-line Impact: Enhance and improve customer engagement and generate ongoing revenue with personalized content and services.

    Solution Storyboard

    Continue• Increasing reach and expanding audience

    • Evaluating customer behavior and preferences

    • Increasing value to sponsors

    • Increasing customer loyalty

    Beneits• Improved targeting

    • Increased ratings

    • Improved quality of services

    • Improved customer satisfaction and loyalty

    • Improved speed to market

    #2Gain insight from customer behavior, deliver custom content

    Customer proiles Viewing, socialand market analysis

    Target marketing Adapt Content

    Interactive programming and customer content

    Deliver media anywhere

    Deliver media anywhere

    Social media

    Devices

    Mass mediaThe web

    #1

    Improve customer insight

    Increase reach

    Engage and enlarge audience#3

    Customerloyalty

    Increaseaudiences

    Personalize experiences

  • SYSTEMS OF IN

    TELLIGEN

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    YO

    UR PRODUCTS OPTIMIZE

    YOUR

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    EMPOWER YOUR EMP

    LOY

    EESENG

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    E YO

    UR

    CUS

    TOMER

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    Customer

    □ Richer and more engaging experiences through personalization □ Increased relevancy of information and offers □ Increased awareness of new relevant products and services □ Faster and more consistent service experience (via AI) □ □ □ □

    Operations

    □ Increased automation □ Simpliied processes □ □ □ □

    Employee

    □ Increased ROI & impact □ Deeper connection with customers □ Better brand expression □ □ □ □

    Audience Analytics and Advertising

    Desired Business Outcomes

    □ Lower churn (higher loyalty) □ Increased customer satisfaction (Net Promoter Score, etc.) □ Increased revenue and operating proit from new customers □ Increased revenue and operating proit from upsell and cross-sell

    Value Realization Scorecard

    □ □ □ □ □ □

  • Audience Analytics and Advertising

    Sum

    mar

    y

    Shared 360 Degree View of Customer

    • Gather internal and external data about customers from all marketing channels and partners

    • Enable gathering, storage, transforming, and distributing of Big Data

    • Provide a centralized data warehouse and accompanying data marts that aggregate data from systems across the enterprise for reporting and analysis purposes

    • Improve customer experience and satisfaction

    • Improved employee collaboration

    • Reduce operating costs

    • Better understand and serve customers

    • Improve business insight and worklow• Increase sales

    • Improved up/cross sell

    • Improved customer satisfaction

    • Improved market/wallet share

    • Reduced customer churn

    Enable Predictive Experiences and Offers

    • Predictive modeling for customer preferences and desires

    • Real-time business and customer analytics

    • Customer-speciic offers driven by insights• Prescriptive analytics

    Gain Insight

    • Determine customer journey and needs

    • Model and analyze data for customer patterns and insights

    Ob

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    Roadmap

    Phase 1 Phase 2 Phase 3

  • Engageyour customers

    Empoweryour employees

    Optimizeyour operations

    Transformyour products

    Collaboration and Sales Productivity Current State

    Our teams have dificulty collaborating to eficiently bring content and innovative services to our customers. Our programming, playout, and ad placement worklows are slow and ineficient. Without more customer and market insight, we can’t create the offers our customers want, and can’t value our inventory of advertising.

    Desired Future State

    We have responsive teams that react quickly to insight to create and deliver the programming customers want. Our content teams and partners can collaborate from anywhere, anytime, to produce relevant media in demand. We have streamlined content creation, and automated playout and ad placement. Our sales staff effectively manages our advertising inventory, helps sponsors understand advertising options, and provides our sponsors with the segments and individuals they are targeting. Our marketing team has the tools to be able to price targeted advertising and demonstrate how these ads reach the intended audience.

    CMO

    We are always looking to...

    • Improve our time to market

    • Provide valuable products and services to our customers

    • Rapidly and collaboratively respond to customer and market insight

    • Deliver desirable content to customers

    Scenario Narrative

  • Collaboration and Sales Productivity

    Start

    • Supporting eficient worklows

    • Introducing more automated processes

    • Providing employees with more complete information and insight

    Future State: Streamline content creation, advertising, sales, marketing, and customer service.

    Stop

    • Struggling to share information across boundaries

    • Relying on unproductive tools

    • Ineffective collaborative processes

    Continue

    • Providing excellent value to sponsors

    • Creating attractive and relevant content

    • Satisfying the needs and desires of customers

    Beneits• Increased sales productivity

    • Reduced time to market

    • Increased agility and responsiveness

    Solution Storyboard

    Top-line Impact: Increase the productivity and quality among content developers, programmers, and sales and service representatives.

    #2Efficiently deliver content and increase sales productivity

    Customers Sponsors

    Production

    Sales

    Delivery

    Listen to customers and market#1

    Improved salesand service experience

    Reduced timeto market

    Grow ratings, sponsors,and revenue#3

    Increased ratings andbrand loyalty

    Increased sales and revenue

  • SYSTEMS OF IN

    TELLIGEN

    CE

    TR

    AN

    SFORM

    YO

    UR PRODUCTS OPTIMIZE

    YOUR

    OP

    ERA

    TIO

    NS

    EMPOWER YOUR EMP

    LOY

    EESENG

    AG

    E YO

    UR

    CUS

    TOMER

    S

    Collaboration and Sales Productivity

    Value Realization Scorecard

    Customer

    □ Improved service experience □ □ □ □ □ □

    Operations

    □ Increased automation □ Decreased risk of errors or delays □ □ □ □ □ □

    Employee

    □ Improved productivity and worklow □ Reduced workload with automation of customer service via AI □ Available to work on higher value work □ □ □ □ □ □

    Desired Business Outcomes

    □ Faster response to market □ Increased revenue (higher value advertisements) □ Reduced distribution costs □ □ □ □ □ □ □

  • Sum

    mar

    y

    Connected People, Teams, and Products

    • Enable better collaborative idea sharing and co-development irrespective of location

    • Enable productivity across functional teams, geographical boundaries, and supplier organizations

    • Connect devices to IT systems as the irst step

    • Increased employee productivity

    • Increased knowledge sharing

    • Increased employee satisfaction

    Apply Analytics

    • Gain insights from product sentiment and market trends

    • Support decision making, planning, product design, and customer connection

    • Enhanced market insight into ideation and content creation

    • Accelerated innovation

    • Increased revenue from innovative irst-to-market products

    Mobile, Agile, Productive Product Development

    • Use data from in-market products, social networks, and analytics to uncover new opportunities and roadmap commitments

    • Enable a leaner product development organization

    • Address customer needs and wants into current and future designs

    • Increased return on innovation investment

    • Reduced cost of product development

    Ob

    ject

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    sBe

    neit

    sTe

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    olo

    gy

    Phase 1 Phase 2 Phase 3

    Roadmap

    Collaboration and Sales Productivity

  • Current State

    Our customers expect to be able to choose from a wide range of media and entertainment, and to have media delivered anywhere, anytime. We are losing customers to media outlets and distributors that are able to offer personalized programming on demand. Our single broadcast channel restricts the growth of our audience and limits our revenue growth.

    Desired Future State

    We can offer personalized content to customers anywhere, anytime, and on their preferred devices. We can easily ingest and store video, apply digital rights management, and distribute it on demand using a content delivery network. We can automate playout of our programming, increasing our productivity, and enabling us to offer pop-up channels. We can simultaneously deliver multiple streams of content to any devices and integrate different media types to increase customer offerings, audience size, and advertising sales. We can index content using AI capabilities such as pattern recognition to enable customers to search video on demand, monetizing archived content. We can add subtitles and translation so our content can be sold globally.

    Media from the Cloud

    COO

    We are always looking to…

    • Create, acquire, and deliver popular and personalized content

    • Expand our audiences and enter new markets

    • Increase advertising inventory and sales

    Scenario Narrative

    Engageyour customers

    Empoweryour employees

    Optimizeyour operations

    Transformyour products

  • Start

    • Expanding broadcast properties to accommodate more content

    • Offering personalized content to customers

    • Building audiences that sponsors value

    Future State: Increase customer offerings, audience size, and advertising sales.

    Stop

    • Limiting customer choices and opportunities

    • Losing customers to other media outlets

    • Disappointing customers and advertisers

    Media from the Cloud

    Top-line Impact: Provide media-on-demand to increase audience and reach, monetize content library, increase advertising sales, and become more competitive.

    Solution Storyboard

    Continue

    • Creating, acquiring, and delivering popular content

    • Expanding audiences

    • Increasing advertising sales

    Beneits• Increased audience and reach

    • Increased value for advertisers

    • Increased revenue opportunities

    #2 Deliver media-on-demandPerformancesExclusive programming

    Live eventsArchived media

    Create ongoing engagement

    Anytime, any place, any device

    Monetize content

    Increase reach

    Engage customers,monetize library#3

    Create ongoingengagement

    Enlargeaudiences

    Provide media-on-demand choices#1

  • SYSTEMS OF IN

    TELLIGEN

    CE

    TR

    AN

    SFORM

    YO

    UR PRODUCTS OPTIMIZE

    YOUR

    OP

    ERA

    TIO

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    EMPOWER YOUR EMP

    LOY

    EESENG

    AG

    E YO

    UR

    CUS

    TOMER

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    Media from the Cloud

    Value Realization Scorecard

    Desired Business Outcomes

    □ Increased revenue from existing and new assets □ Faster response time to market □ Increased sales and contribution margin □ □ □ □ □ □ □

    Customer

    □ Increased media consumption □ Increased satisfaction with provider □ Improved awareness of products and services □ □ □ □

    Innovation

    □ Improved ad placement □ Improved advertising revenue □ □ □ □

    Employee

    □ Improved insight into what customers want □ Improved productivity and worklow □ Scheduling eficiency □ □ □ □

    Brand

    □ Increased brand awareness □ Increased brand value □ Improved brand image □ □ □ □

  • Metadata and Information Management for Machine Learning and Advanced Analytics

    • Design metadata tagging for machine learning and advanced analytics

    • Test metadata tags with machine learning to verify desired results

    • Increased accuracy for prediction of content desirability

    • Increased accuracy for prediction of up/cross sell

    Viewer Experience

    • Improve streaming performance to mobile devices and gaming systems

    • Design new products and services including popup channels

    • Create ofline and premium experiences (superHD, ofline playback)

    • Link content to shopping experiences (clothing, memorabilia, events, household goods, etc.)

    • Improved viewer experience

    • Improved customer loyalty

    • Increased revenue from up/cross sell

    • Increased revenue from innovative irst-to-market products

    Gain Insight from Viewer Desires and Behavior

    • Improve customer segmentation, identify viewership trends and social insights

    • Improve suggested viewing and suggested purchases for customers

    • Identify where to invest further (media, services, products, etc.)

    • Identify insights for optimization of cost and quality improvements for service delivery

    • Increased return on innovation investment

    • Increased revenue from up/cross sell

    • Reduced cost of product development

    Sum

    mar

    yO

    bje

    ctiv

    es

    Bene

    its

    Tech

    no

    log

    y

    Phase 1 Phase 2 Phase 3

    Roadmap

    Media from the Cloud

  • The Book of Dreams helps you create and share your organization’s vision to transform your business. Together with a Microsoft Digital Advisor, you can create your Book of Dreams, assemble your Digital Dream Team, and build out a Digital Dream Factory that will turn your digital aspirations into reality. Digital is Business.

    Trends and Insights

    What key trends and insights are relevant to your organization?

    Identify the key industry trends and insights that matter to your business. Write down the ideas you have about how technology can change what’s possible. Consider new customer experiences. Consider what digital technologies can do for your business.

    1 Digital Journey Map

    How do your customers engage with your organization?

    Draw a line that fully represents your customer’s experience. Place a mark at any step where there is any interaction between the customer and your organization.

    3

    Scenario Narrative

    What are the pains, needs, and desired outcomes of your customers?

    Write a story describing today’s business pains and needs. Next, write down a story describing the desired outcome.

    5 Value Scorecard

    What’s the value of doing this?

    Write down the outcomes that you want to achieve. Rather than creating a long list, focus on the top three outcomes that you want to achieve by implementing this particular idea.

    7

    Digital Vision

    How do you envision the future reality of your organization?

    Write down a simple story of your desired future state. It should be aspirational. Dream big.

    2 Scenario Planning

    What three ideas do you want to try?

    List your Drivers (the WHY), your Investment Objectives (the WHAT), and your 3 ideas (the HOW). Identify and map the potential beneits to each of the three ideas.

    4

    Roadmap

    How will you get there?

    Identify three phases for implementing your idea. Make each phase a meaningful milestone that represents some change.

    8

    DreamImagine and envision the art of the possible

    DesignBuild desired state

    and roadmap

    DeliverBusiness value and outcomes

    Solution Storyboard

    What does the future state look like?

    You’ve described it in your Scenario Narrative. Now illustrate the desired future state.

    6

    Engageyour customers

    Empoweryour employees

    Optimizeyour operations

    Transformyour products

    Create your Book of Dreams - from imagination to reality

  • Media

  • Microsoft Services | http://microsoft.com/services Media