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Digi Talk

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•  A monthly showcase of innovative executionsto educate, inform and inspire

•  Curated by CDMiConnect EDG members

•  Topics including: digital/social campaigns,apps/software, current trends, best practices… 

Digitalk-0115

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Ces 2015

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CES 2015

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What is CES? •  “CES is a trade show where the biggest tech news

of the year is announced... Since 1967, throngs of stalwart techies—from retail buyers to financial analysts, journalists and just straight-up enthusiasts—have journeyed to the show, hoping for a glimpse of the newest developments in consumer electronics.”-Gizmodo

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Who attends CES?

https://www.youtube.com/watch?v=FYBItAntTTI - t=103!

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What was big in 2015 for consumers?

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Mercedes-benz concept car •  Self Driving

•  Wifi

•  Connected to all social media

•  Front seat swivels to create a “living room on wheels”

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Cars were all the rage! •  Self parking VW

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Cars were all the rage! •  84 MPG “Elio” set to sell this year for 7K

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Cars were all the rage! •  Floor subwoofer designed to work when

completely submerged in water

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Cars were all the rage!

http://www.cbsnews.com/videos/smart-cars-exhibited-at-ces/!!

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nETATMO

•  Camera placed in the home

•  Face Recognition Software

•  Sends alerts to your smartphone

•  Records on demand

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What WAS BIG IN 2015 FOR HEALTHCARE?

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Belty •  Fitness tracker in the

form of a belt

•  Automatically adjust when you sit or stand

•  Can sense a large meal and automatically expands

•  Vibrates if you have been sitting too long to remind you to stay active

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OKU •  Handheld device that uses light to peer down

through the layers of your skin to analyze your tissue structures i.e: Oil glands, collagen, elastin

•  A full assessment of the state of your skin health is sent to your phone via Bluetooth

•  Provides recommendations on how to improve

Have you even heard of cleanser?

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Temptrack

•  Adhesive Bandage

•  Placed under babies arm

•  Tracks temperature

•  Alerts parents via smartphone

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•  Adhesive Bandage (similar to Temptrack) that can last from 3-7 days and recharges in 3 hours

•  Tracks rest and recovery to keep from over or under training

•  Waterproof (good for watersports or the sweaty)

•  Great for those who do triathlons etc.

Ampstrip

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Onkol •  Connected hardware designed for caregivers to give elderly

independence

•  Communicates via bluetooth:

•  Vital signs

•  Emergency situations

•  Incoming and outgoing calls

•  Programmed medicine reminders

•  Smoke and carbon monoxide alarms

http://www.psfk.com/2015/01/ces-2015-beautifully-designed-hardware-connects-elderly-to-

family-and-caregivers.html!!

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QUELL •  Wearable pain relief

•  Triggers pressure points in your calf sending signals to the brain, tricking it into releasing its natural opiates

•  Promising up to 40 hours of pain relief on a single charge

•  FDA approved in the US and will be sold in the spring

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GOBE •  Wearable that claims to count calories by using your

blood glucose levels

•  Will help dieters and those seeking a healthy lifestyle count calories more accurately than manual counting

Side note: perhaps we could check blood glucose by using blood glucose?!

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smartmat •  Hook up to iPad for a guided yoga class

•  Mat uses sensors to detect your balance and alignment

•  Gives you tips on how to perfect your stance

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In summary •  Technology is forever changing

•  Being in pharma does NOT exclude us

•  Technology can be used for: Patients Caregiver Fitness Junkies Everyday consumers Many More!

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CONFIDENTIAL—For internal discussion only. CONFIDENTIAL—For internal discussion only.

Thank you!

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