direct marketing news: mission statementmedia.dmnews.com/documents/38/2012dmn_mk_9341.pdf ·...

Print• Display• Recruitment• Source• Essential Guides: - Database Marketing - Email Marketing - E-commerce - Search Marketing• Proprietary Surveys• Licensing and Reprints• Custom Publishing

DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Customer Intelligence• Email Weekly• Digital InsiderSponsorship• Sector• iPad• Mobile• Job Postings• Key Word• Digital Edition Buyers’ Guide • Enhanced listings

Lead Generation• Sponsored Promotion• Hot List of the Day• Whitepaper of the Day• Telemarketing

Events• Roundtables• John Caples International Awards

Lead Generating Events• Virtual Events• Webcasts

DIRECT MARKETING NEWS: MISSION STATEMENT

THE go-to source across the direct and digital marketingspectrum • Make sense of all options open to integrated marketers

• Provide audience with information they need to improve their business

Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]


71%

23%6%Agencies

Client-sidemarketers

Suppliers

(Retailers & Publishers: In-store/Online Merchants, Catalogers, Wholesalers, Mail Order Companies/Media)

51%Senior-most marketer

29%Marketing managerand above

20%

(CMO, SVP Marketing,Corporate and General

Management Executives)

Creative, operational,technical and educationmanagers

READERSHIP — TYPE OF BUSINESS TITLES

• 100% year-one direct request

• 100% qualified (BPA audited)

• 71% client side marketers

• 51% C-suite / senior-most marketing titles

• Analytically-minded marketers responsible for connecting with customers

• Hungry for insightful information across a range of topics

• Seek measurable marketing strategies

October 2011 | www.dmnews.com

MAIN FEATUREMedia: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34

VERTICAL

The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46

+PLUS

Getting creative in BrazilAgency .................................... p6 Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12

Madden game kicks off Chevy giveaway, p14

BATTLE OF THE BRANDSThe cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43

THE WORKSharpie drawson creativity of its fans p59

SPOTLIGHT

Game changer

p28GameStop CMO Mike Hogan

fi nds winning strategy in customer loyalty program

As its sales sink, Pepsi is taking off the gloves

01_Cover_v4.indd 1

9/16/11 4:20:57 PM

Direct Marketing News: Core Reader


2012 Editorial Calendar

Main Feature Vertical Plug-ins Special Feature Supplement

JanuaryInteractive Marketing

Non-profit Social Marketing Buyers’ Guide

February Email Marketing InsurancePromotion Marketing

Themed Issue: Targeting

March B-to-B Marketing Financial Services DRTV

AprilDatabase Marketing

MulticulturalAudience Develop-

ment MarketingThemed Issue: M-Commerce

Essential Guide toDatabase Marketing

May Mobile Marketing Government B-to-B Marketing

June E-Commerce Health and Wellness Search Marketing

Themed Issue: E-commerce

Agency Business

Report

July Search marketing EducationAnalytics &

MeasurementEssential Guide to Search Marketing

August DRTV Teens Lead Generation

SeptemberPrinting & Production

Travel & Tourism Database/CRMThemed Issue:

Behavioral Targeting

OctoberIntegrated Marketing

Automotive Loyalty MarketingThemed Issue:

Social/Local/MobileEssential Guide to Email Marketing

November Lead GenerationConsumer

Packaged GoodsPrinting & Production

40 Under 40

December Loyalty/CRM Seniors Email Marketing

Caples Awards

Digital Marketing All Stars

Ad due dates are the 10th of the month prior

October 2011 | www.dmnews.com

MAIN FEATURE

Media: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34

VERTICAL

The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46

+PLUS

Getting creative in BrazilAgency .................................... p6

Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12

Madden game kicks off Chevy giveaway, p14

BATTLE OF THE BRANDS

The cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43

THE WORKSharpie drawson creativity of its fans p59

SPOTLIGHT

Game changer

p28GameStop CMO Mike Hogan

fi nds winning strategy in customer loyalty program

As its sales sink, Pepsi is taking off the gloves

01_Cover_v4.indd 1 9/16/11 4:20:57 PM

*All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2012


2012 Advertising Rates

Sponsored Promotion

Whitepaper of the Day

Hot List of the Day

Telemarketing

Deployment Rate

$5,680 $2,700 $2,150 Upon Request

CPL $50 $50-$150

Print

lead generation events

Display *Includes digital and iPad editions

Frequency Full Half Quarter

1x $8,880 $6,215 $3,555

3x $8,440 $5,905 $3,375

6x $7,995 $5,595 $3,195

12x $7,550 $5,280 $3,025

20% premium added to back cover position | 15% premium added to inside front and back cover positions | 10% premium added to all guaranteed run-of-book positions

Careers

Frequency

Full (includes 4 online job postings)

Half(includes 3 online job postings)

Quarter(includes 2 online job postings)

Eighth(includes 1 online job posting)

1x $6,215 $4,350 $2,490 $1,245

3x $5,905 $4,130 $2,365 $1,180

6x $5,280 $3,700 $2,115 $1,055

12x $4,970 $3,480 $1,990 $1,000

Source

Frequency 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1" 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1"

1x $580 $560 $545 $530 $1,155 $1,125 $1,090 $1,060

3x $545 $535 $520 $505 $1,100 $1,065 $1,040 $1,010

6x $490 $480 $460 $450 $975 $955 $925 $905

12x $460 $445 $435 $425 $925 $890 $870 $850

lead generating events

RoundtableJohn Caples International Awards

Sponsor $21,830 $5,790

Partner N/A $14,325

Virtual Event

Keynote $12,500

Session $9,400

Booth $4,150

Webcast

Case Study $22,500

Collaborative $20,000

Partner $17,500

*All rates are net


2012 Advertising Rates (cont’d)

Display

FrequencyLeaderboard(728x90)

Navigation Bar (980x30)

IMU(300x250)

Slim IMU(300x100)

1 month $2,975 $2,755 $2,425 $1,765

3 months $2,855 $2,645 $2,325 $1,690

6 months $2,740 $2,535 $2,230 $1,620

12 months $2,505 $2,315 $2,040 $1,485

CPM $100

Newsletters

FrequencyDirect Daily(728X90, txt link & logo)

Customer Intelligence (728X90, txt link & logo)

Digital Insider(728X90, txt link & logo)

Email Weekly (728X90, txt link & logo)

1 week $5,000 $2,150 $2,150 $2,150

2 weeks $4,750 $2,040 $2,040 $2,040

3 weeks $4,500 $1,935 $1,935 $1,935

4 weeks $4,250 $1,830 $1,830 $1,830

*Direct Daily deploys 5x a week, other newsletters deploy 1x a week

Buyers’ Guide Enhanced Listings

Option A Option B Option C

Annual Rate $1,260 $1,075 $860

Dmnewsjobs.com

FrequencyLeaderboard(728x90)

IMU(300x250)

Slim IMU(300x100)


1 month $1,210 $970 $725 $1,090

3 months $1,160 $930 $695 $1,045

6 months $1,115 $890 $670 $1,005

12 months $1,020 $815 $610 $920

Job Postings

30-day $285

60-day $485

Sponsorships

FrequencySector (728x90, 300x250 & 300x100)

Digital Edition(728x90)

iPad(320x50, 728x90 & 360x90)

Keyword(728x90)

Mobile(216x36)

1 month $6,870 $2,500 $1,500 $1,500 $550

3 months $6,310 $2,375 $1,425 $1,425 $525

6 months $5,740 $2,250 $1,350 $1,350 $495

12 months $5,225 $2,125 $1,275 $1,275 $470

digital

*All rates are net

Interactive/Rich Media

Frequency Prestitial(640x480)

Page Peel (see specs)

Pushdown(980x418)

Skin(see specs)

1 day $1,500 $1,250 $1,000 $5,000

3 days $1,425 $1,190 $950 $4,500

6 days $1,350 $1,125 $900 $4,000

12 days $1,275 $1,060 $850 $3,500


Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers

solutions, both online and in print. Active and passive job seekers are arriving at dmnewsjobs.com

for the latest career information, people moves and the hottest job offerings. Direct Marketing

News provides the industry with a marketplace of jobs for marketing professionals across all levels

and sectors. Position your vacancy with the one brand sure to deliver!

Direct Marketing News Careers solutions include:

Monthly Edition Careers Section • Job Site Postings • Job Site Advertising • Job Postings in Direct Daily

Direct Marketing News Careers

Contact: Juwita Chavez | Tel: (646) 638-6176 | Email: [email protected]: 8th of the month priorOn the Web at www.dmnews.com

52 | December 2011 | www.dmnews.com

Careers

EXPERTADVICE

www.dmnews.com | December 2011 | 53

For an entrepreneur, company founder or Ceo, the ability to attract and hire stellar employees defines the poten-tial of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an over-emphasis on past successes. My process today is very different.

people who have had successes in the past doing the same job are in many cases less likely to continue to score additional successes. However, those individuals with a demonstrated pattern of success who are trying something different have the potential to be great. people innately need new challenges.

an employee recently told me, “I have a great eye for spotting all-stars,” referencing a colleague with a deep and complete résumé of successful experiences and accomplishments. My reply to him: “Finding people who have already done something is easy. Spot-ting people who are about to do something huge — that is the talent required to encourage greatness.”

When I look for new people to join our mission, I focus on their core values and belief systems. We look for individuals who are deeply passionate about their work and careers. We also recruit people with a strong sense of self-awareness and commitment to personal improvement. If you’re aware of your strengths and weaknesses, then a commitment to improvement and passion are the paths to achieve anything. n

Seth Besmertnik, cofounder and CEO, Conductor

Don’t place too much emphasis on prospects’ past successes

George Hu was promoted to COO of Salesforce.com, a newly-created position. He previously served as EVP of platform, marketing and operations. Hu will be respon-sible for all shared operational functions.

Virginia Rometty was promoted to president and CEO of IBM Corp. She will retain her post as SVP and group executive for sales, marketing and strategy at the company until the appointment takes effect on Jan. 1.

Simon Fleming-Wood was appointed the first CMO of Pandora. Previously, he was VP of marketing at Cisco Systems’ Consumer Products business, which includes the Linksys and Flip Video brands.

Mike McKay was appointed partner and chief creative officer of Eleven. His past positions include executive creative director at BBDO San Francisco and creative chief of Saatchi & Saatchi Los Angeles.

Looking for a fulfilling, long–term relationship with someone who…

* Enjoys travel* Is an excellent communicator* Loves to spend time on the phone* Doesn’t miss the details* Is a great planner* Inspires commitment* Takes an interest in others* Is hard-working and honest

Only the truly qualified should apply…

No phone calls please.

I-Behavior is a KBM Group Company, and part of the WPP organization.

www.i-behavior.com

If you meet the criteria, we’d love to speak with you about positions on our Business Development and Account Management teams.

Send a resume and cover letter to:[email protected]

Fulfillment / Marketing Services Sales: Fully Integrated Printing & Relationship Marketing, Financial Services, or Healthcare Verticals a +. Base + Commission into 6 Figures.

Direct Mail / Commercial Print: Full Service Print Communications Co. Heatset Web, Sheetfed & Variable Data Capabilities. Base To $100 K + Commission. NYC / Tri-State Base.

Advertising / Direct Mail Sales: High End Market. Integrated Solutions Calling on Agencies, etc. Insurance, Banking, Technology Verticals. Cre-ative Sell, Market Strategy, Business Development. Exp. in an Agency A +. Leader in Industry. NYC/Tri-State. Base to $120 K + Commissions.

Direct Mail Production Sales: Wide Variety of Services and Products. Custom Produced on Web, Sheetfed, Digital & Jet Presses. From Non-Profit

to Corp. Materials. To $100 K Base Salary + Commission.

Insert Media Sales: NYC / Tri-State Based. Strong New Business Sales Exp. Required with a Solid Rolodex. To 6 Figure Base Salary + Incentives. Leader in Industry.

Direct Mail / Commercial Print Sales: Maryland Base. Full Color Web / Sheet Fed Capabilities. Salary + Commission into 6 Figures.

Direct Mail Production Solutions Sales: To $100 K + Comm.A Premier Provider of End-to-End Services. Must be Strong in Mailing Services and Lettershop Sales.

NYC / Tri-State. Fulfillment - Sales: Leading Marketing Services Co., Total Solutions. Strong Fulfillment, Direct Mail, Direct Mktg. Sales Exp.To $120 K + Comm. into 6 figures. NYC / NJ / CT / Tri-State Base.

Specialists since 1980 in the recruitment of Marketing Professionals

nationwide.

• Market Research

• Database Marketing

• Web/Marketing Analytics

• Marketing Management

212-545-8511 [email protected]

Director, Direct MarketingDirector, Web MarketingCustomer Acquisition ManagerEmail Marketing ManagerEuropean based international direct marketer of Mens, Womens and Childrens clothing will be establishing a US marketing presence in Boston. Our firm has been engaged to assist this “eco friendly” marketer to find these four key positions reporting to the Head of US Marketing. Contact Ken directly to be considered for one of these outstanding opportunities or visit our website for further details.

Contact Ken Malek ([email protected])215-579-2070 or fax 215-860-3498

• • •

Director, Direct Marketing/Advertising Directs Circulation Department of this $2.0 billion B2B direct marketer. Responsibilities include monitoring customer acquisition strategy and house file development, performance and execution. Oversees customer and prospect database development and procedures. Oversees and manages capital and operating budgets. Directs the strategy and execution of online advertising, email and direct mail campaigns. Analyzes business trends, catalog performance, customer files and product sales. Provide analysis and data support for other depart-ments including Customer Service, Merchandising, Creative and Opera-tions. Works with and negotiates contracts with list brokers and sources such as D&B, Infogroup and Experian. Responsible for address hygiene and accuracy of the Customer file. Salary commensurate with experience. Location one hour Northwest of Chicago. Oustanding benefits and culture.

List Processing Mgr/Dir Philadelphia based alternative electric co. seeks a talented and ambitious list management professional to lead all list pro-cessing functions. Responsibilities include managing the relationship with the co’s external list processing vendor initiating (RFPs) to source a new vendor if needed. The position will lead the list development and targeting to enable profitable acquisition marketing campaigns across channels in-cluding Telemarketing, Direct Mail and Direct Sales, set analytical priorities for compiling results data that will enable refined targeting for each sub-sequent campaign, and possess a working knowledge of analytical models and tools to possibly run some analysis independently. Outstanding work culture and competitive salary.

Contact Joe Dascola ([email protected])813-879-9676 or fax 215-860-3498

• • •VISIT OUR WEBSITE REGULARLY | WWW.KENMALEK.COM

KEN MALEK ASSOCIATES, INC. | BOX 383 YARDLEY, PA. 19067 (215) 579-2070

ROBLOR & ASSOCIATES, INC. We Recruit & Place Sales and Sales Management & Account Management

Professionals For Direct Marketing Service Providers Nationwide - Since 1994

Contact, in Confidence: Bob Nightingale, CPC [email protected] or fax 315-258-8313 Web Site: www.roblorinc.com

Integrate your multiple products, online events, newsletters and one-off orders in a consolidated database for

Access your database 24/7 for customer snapshots,

Depend innovative technical support. Our only business since 1986.

Explore the possibilities to build your brand with a

Contact Jane Giles at 845-267-3006 or [email protected] 120 North Route 9W, Congers NY 10920-1729 www.cambeywest.com

And, of course, dependable services for B2B and consumer periodicals – paid/controlled, print/electronic, ABC/BPA-audited.

Full Service Subscription

• • • •

Integrated Product DatabasesGatekeeping for Premium ContentEnewsletter ManagementSingle Copy Sales

pg53_Cambey&West_RESIZED.pdf 11/15/11 12:01:47 PM

Direct Marketing Executive

Leading consumer products company currently seeking a Direct Marketing Executive to join its existing direct

marketing staff. Successful candidate will possess proven experience in all facets of DRTV, including inbound telemarketing, media buying, commercial

production, Internet marketing and up sell development. Salary based on experience and qualifications.

E-mail resume in confidence to [email protected].


Be one-click away from buying decisions of the thousands of marketing professionals turning

to the Direct Marketing News Buyers’ Guide every day. With over 150 categories, stand out in

the areas that best define your capabilities.

Direct Marketing News Buyers’ Guide

Options Company description Logo Full contact info Corporate asset downloads Video

A 100 words 4 4 2 Yes

B 75 words 4 4 1 No

C 25 words 4 4 0 No

3 OPtIONS AVAILABLE!

Main categories include: Agencies and Creative Services •

Data Management and Analytics • Digital Marketing • E-Commerce • Insert Media

• List Services • Marketing Services • Media • Printing, Mail and Fulfillment •

Research and Strategy

Contact information: Spencer Schwartz, License & Reprints646-638-6006 | [email protected]

Direct Marketing News Licensing & Reprints

Eprints:

• Direct Marketing News produces and delivers a ready-

to-use PDF of the article, which can include your company

logo and contact details.

• The purchasing company can host the PDF on its website,

send to clients/contacts via email, disk or on a CD.

• This option is ideal for email marketing and PR campaigns.

- Non-printable: $700

- Printable: $1700

Hard Copy Reprints:

• 4-color, 100 lb. stock

• Single sided

- Half Page: $1150

- Full Page: $1440

Full Marketing License:

• Eprints

• Hard Copy Reprints

• Marketing Collateral License

- Half Page: $1475

- Full Page: $2175

Video:

• Link to online video coverage

Rate: $2000

Plaque:

• 12” x 15” (Cherry, Oak, or Black Matte-base)

plaque with personalized engraving

• Includes proofing, formatting, production, and shipping

- Half Page: $790

- Full Page: $825

Marketing Collateral License:

• Use of DMN logo and editorial quotes

Rate: $650

Laminates: $45 (bulk pricing discounts available)

Counter card with Easel: $65

SPECIAL tRADE SHOW PACKAGE• Marketing Collateral License

• Laminates

• Counter Card with Easel

Rate: $765

Promote your coverage with Direct Marketing News’ custom reprints

Created with high standards and competitively priced, Direct Marketing

News articles can be reprinted in their original form or customized to meet

your specific requirements. Choose between reprints and e-prints (elec-

tronic PDFs) for a unique and cost-effective way to market your company,

services, and solutions. Use our eprints to elevate your profile and show-

case your coverage while driving traffic to your site. Reprints can be used

in handouts, media kits, mailings, and in corporate displays.

*All rates are net **Minimum 500 copies for Hard Copy Reprints


Direct Marketing News Mobile Sponsorship

Reach a targeted, on-the-go audience through this exclusive

sponsorship opportunity

300 x 50 px & 320 x 50 px

mobile.dmnews.com


Direct Marketing News dmnews.com

Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)


Leaderboard(728x90)

Skin (see specs)

Slim IMU (300x100)

IMU (300x250)

*Webstats: Omniture 2012 coverage

Page Views: 208,000 Visits : 127,000 Unique Visitors: 104,000


Direct Marketing News Newsletters

Daily Insider Delivered Daily to over 35,000 direct, database & interactive

marketers. The must-read for marketers and their agencies

every business day for its breaking news coverage and expert

analysis on all aspects of integrated marketing. Widely quoted

by other news media and aggregators, this newsletter contains

a run-down of essential daily news as well as features, case

studies and analysis from the print edition.

Customer Intelligence Delivered each Thursday to over 22,700* interactive marketers.

An essential read, it is the primary source of database marketing

strategies which expand response levels, lower costs and in-

crease customer lifetime value. Regular coverage of new data-

base solutions, services, suppliers, and whitepapers make this

an indispensable resource for direct and database marketers.

Email Weekly Delivered each Wednesday to over 20,900* email marketers.

The primary source of original news, expert views, case studies,

best practices and tips on the ever-changing practice of email

marketing. Find out how to get the most out of your email

marketing, and how to navigate the regulatory environment

while getting the best return on your investment.

Digital Insider Delivered each Tuesday to over 20,400* online marketers,

e-commerce professionals and digital marketing service provid-

ers. Digital Insider provides the latest industry news, enlightening

case studies, and tip and insights from experts on how digital

technology is changing commerce and marketing practices.

the following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:

*Omniture 2012 coverage


Direct Marketing News Lead Generation

Whitepaper of the Day Delivered Daily to over 34,000* direct, database & interac-

tive marketers. This broadcast service enables suppliers and

research firms to announce whitepapers, best practice guide-

lines, research results and other free literature in all sectors

of integrated marketing. Readers can obtain the whitepapers

of their choice through an online registration process built

into Direct Marketing News.com.

Hot List of the Day Delivered daily to 15,000* direct, database & interactive

marketers; single sponsored daily HTML e-mail blast to eager

subscribers. These direct marketers want to stay informed on

what’s new in response, compiled, postal and e-mail lists in this

popular service which showcases one new mailing list every

business day. Detailed info on each list and where to get it

make this an invaluable resource for mailing professionals.

Sponsored Promotion Email Blast Delivered on Demand to over 36,000* marketers. Sponsor-

ships available for e-mail blast of special client promotions

sent to Direct Marketing News subscriber base. Promotion

examples include, but are not limited to: Webcasts, Trade

Show Exhibition, Special Announcements, New Product

Launches, Advertisements, Anniversaries, New Business

wins, and Congratulatory messages.

the following e-Newsletters are single sponsored HtML blasts, with sponsor

content and Direct Marketing News branding. they are designed solely for

the purpose of client promotion of specific products or services, blasted out

to their respective Direct Marketing News subscriber bases.

*Omniture 2012 coverage


Direct Marketing News Roundtable Sponsorship

The roundtables bring together marketers to discuss important

issues and relevant topics of concern to all marketing executives.

The eight to 12 roundtable participants will include 50% client

side marketers and high-level thought leaders.

For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership

Before the Event: Inclusion within promotional activities leading

up to the event. Invites for attendance include mention of sponsor.

Sponsor can suggest prospectives and clients they would like pres-

ent, but final decision will be made by Direct Marketing News editors.

During the Event: Sponsor to attend and participate

in closed door roundtable with one seat at the table.

After the Event: Full page display advertisement for sponsor to

appear in Direct Marketing News’ print edition, aligned with round-

table editorial. Podcast featuring edited commentary discussing

roundtable. Online branding ad along side podcast. Podcast will be

archived and available for viewing on DMNews.com.

Direct Marketing News’ highly successful Roundtable Series for 2012 will address a wide range of topics critical to marketers, including:

Consumer privacy • E-mail marketing • Lead generation • Analytics

and measurement • Segmentation and testing • E-commerce •

Social media • Mobile marketing • Search marketing

DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date


Direct Marketing News Lead Generating Events

On June 14, 2012, hear the tactics and success stories of

direct and digital marketers who have mastered today’s

email marketing techniques.

This one-day interactive event will include two keynote ses-

sions, as well as a series of four sponsored sessions cover-

ing every facet of email marketing, including topics such as:

• how email marketers can manage the data deluge

• the most effective email retargeting strategies

• lifecycle and segmentation marketing tips and tricks

• pathways to personalized messages

• how to bridge social media and email marketing

• creating a manageable content marketing approach

• combining reporting tools and web analytics to

increase ROI

• managing preference centers for tailoring

content and offers

Email Advantage: MAKE DATA & TARGETING WORK FOR YOU!

The evolution of email marketing, including advances in

technology, the proliferation of communication channels

in which to reach customers, as well as the onslaught of

customer data have changed the rules opening up both

a whole new set of opportunities as well as challenges

for marketers. Through it all, email maintains its position

at the core of the majority of marketing campaigns.

Customers have high expectations in terms of what

they want from marketers, when they want it and how

it should be delivered. They expect messages to cater to

their particular interests and purchase patterns, and mar-

keters need to heed to that and respond in ways that are

relevant to each customer. That entails a more integrated,

multichannel approach. No more siloed email efforts and

no more batch and blast.

WHO: Estimated 2,000 marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

direct marketing news: mission statementmedia.dmnews.com/documents/38/2012dmn_mk_9341.pdf ·...

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