Hype WilliamsHype Williams

Hype Williams BiographyHype Williams Biography

Harold "Hype" WilliamsHarold "Hype" Williams (born 1970 in Queens, (born 1970 in Queens,New York) is an American music video and filmNew York) is an American music video and filmdirector of African-American and Honduran descent.director of African-American and Honduran descent.The son of working-class parents, The son of working-class parents, he grew up wanting to be a painter. he grew up wanting to be a painter. Williams displayed his work by Williams displayed his work by tagging local billboards, storefronts, tagging local billboards, storefronts, and playgrounds using HYPE as his and playgrounds using HYPE as his graffiti tag. "That's probably whatgraffiti tag. "That's probably whatstimulated my interests in colour," stimulated my interests in colour," he says. "I wanted to be Basquiat he says. "I wanted to be Basquiat or Keith Haring of the streets."or Keith Haring of the streets."

Some of Hype William’s WorkSome of Hype William’s Work

Williams is known for creating a number of groundbreaking and Williams is known for creating a number of groundbreaking and successfulsuccessful

music videos for hip hop and R&B artists such as:music videos for hip hop and R&B artists such as:

The Notorious B.I.G.The Notorious B.I.G. - Warning & One More Chance - Warning & One More ChanceCraig MackCraig Mack – Flava In Ya Ear – Flava In Ya EarLL Cool JLL Cool J – Doin’ It – Doin’ ItNasNas – If I Ruled The World, Street Dreams & Hate Me Now – If I Ruled The World, Street Dreams & Hate Me NowMissy ElliottMissy Elliott - The Rain & She's a Bitch - The Rain & She's a BitchBusta RhymesBusta Rhymes – Put Your Hands Where My Eyes Could See – Put Your Hands Where My Eyes Could SeeTLC TLC – No Scrubs – No Scrubs KelisKelis – Caught Out There – Caught Out ThereJay-ZJay-Z – Big Pimpin’ – Big Pimpin’ AaliyahAaliyah – Rock The Boat – Rock The Boat

Why am I Looking at Hype Why am I Looking at Hype Williams? Williams?

The reason why I am studying Hype’s work, The reason why I am studying Hype’s work,

is because of the nature of his previous workis because of the nature of his previous work

and what artists/band’s he has done his workand what artists/band’s he has done his work

for, as Arkaic (my artist) is a R&B / Hip-Hop /for, as Arkaic (my artist) is a R&B / Hip-Hop /

Rap artist, Hype Williams is an ideal directorRap artist, Hype Williams is an ideal director

to be researching into.to be researching into.

Hype William’s StyleHype William’s Style

Hype Williams has worked with various artist’s mainly Hype Williams has worked with various artist’s mainly R’n’b/Hip-Hop, he has produced various video’s primarily R’n’b/Hip-Hop, he has produced various video’s primarily

mainstream, which have then been later used on television as mainstream, which have then been later used on television as promotional material and so on. His video’s are based around promotional material and so on. His video’s are based around the artists persona and the whole feel of them, for example; the artists persona and the whole feel of them, for example;

Jay-Z, bit of a Ganster character which is then reflected in the Jay-Z, bit of a Ganster character which is then reflected in the video, with drugs, gambling and so on. Also the way Jay-Z is video, with drugs, gambling and so on. Also the way Jay-Z is dressed too, this helps get the overall feel of the way Jay-Z dressed too, this helps get the overall feel of the way Jay-Z wants to come across to a viewer. Hype tries to make the wants to come across to a viewer. Hype tries to make the video and the lyrics tie in together, this clearly makes the video and the lyrics tie in together, this clearly makes the

video link directly with the song. Which is a feature I video link directly with the song. Which is a feature I definitely want to use in my video. definitely want to use in my video.

The Dream - Walking On The The Dream - Walking On The MoonMoon

This is a video directed by Hype Williams, is This is a video directed by Hype Williams, is one that has inspired me a fair amount withone that has inspired me a fair amount with

the whole atmosphere of the song. It is the whole atmosphere of the song. It is quite a funky video, but ties in with the quite a funky video, but ties in with the

song that it is backing. I like the way the song that it is backing. I like the way the main artist is in the shot 99% of main artist is in the shot 99% of

the time, you get a real connection with the time, you get a real connection with him. One thing I love, is you see him up him. One thing I love, is you see him up

close but also at a distance, so it gives the close but also at a distance, so it gives the video some variety so it doesn’t get tedious.video some variety so it doesn’t get tedious.

Also he drops in and out of sync, so one Also he drops in and out of sync, so one minute he’s on screen singing, and another minute he’s on screen singing, and another

there’s a shot of a lady, so you can’t seethere’s a shot of a lady, so you can’t seehim rapping. I also like the way he changes him rapping. I also like the way he changes

outfits throughout the video, to tie in with the outfits throughout the video, to tie in with the whole jist of the song, there are quite a few whole jist of the song, there are quite a few

elements that I will take from this video and put elements that I will take from this video and put in mine.in mine.

http://www.youtube.com/watch?v=-9RQ7dOy-fo&featuhttp://www.youtube.com/watch?v=-9RQ7dOy-fo&feature=fvstre=fvst

What is Green – Screen?What is Green – Screen?Chroma keyChroma key is a technique for mixing two images is a technique for mixing two images or frames together, in which a colour (or a small or frames together, in which a colour (or a small colour range) from one image is removed (or made colour range) from one image is removed (or made transparent), revealing another image behind it. This transparent), revealing another image behind it. This technique is also referred to as colour keying, technique is also referred to as colour keying, colour-separation overlay (CSO; primarily by the colour-separation overlay (CSO; primarily by the BBC) green screen and blue screen. It is commonly BBC) green screen and blue screen. It is commonly used for weather forecast broadcasts, wherein the used for weather forecast broadcasts, wherein the presenter appears to be standing in front of a large presenter appears to be standing in front of a large map, but in the studio it is actually a large blue or map, but in the studio it is actually a large blue or green background.green background.

In Walking On The Moon, Green screen has been In Walking On The Moon, Green screen has been used a few times (see pictures) to create a scene used a few times (see pictures) to create a scene that you couldn’t create without a bit of that you couldn’t create without a bit of manipulation. For example, The Dream standing on manipulation. For example, The Dream standing on the moon, you couldn’t create this scene in real life.the moon, you couldn’t create this scene in real life.

Parts of His Music Video’s That Parts of His Music Video’s That Inspire MeInspire Me

Special effects, such as coloured smoke and neon lights I think would look really good and

tie in with my artist’s track.

This is from the song; Blue Magic – Jay-Z

I love the way the shot moves in time with the beat, I think it really emphasises the bass

line. (its about 22 seconds into the track)

This is from the song; Blue Magic – Jay-Z

Close up’s are great to emphasis something, I really do think I’ll include these in my own

video

This is from the song; Blue Magic – Jay-Z

I like the use of colour, to highlight a certain factor, it looks quirky and really

makes bits stand out however this feature I don’t think will fit into my music video

theme.

This is from the song; Neyo – Go On Girl

Both in the first two screen shots, I like the way movement has been captured by a repeat picture at different progressive

stages.

This is from the song; Neyo – Go On Girl

The use of background, against Neyo, make you really focus on him and you get a real sense of emotion and connection to

him from this.

This is from the song; Neyo – Go On Girl

How Hype William’s Work Has How Hype William’s Work Has Inspired Me?Inspired Me?

His work has inspired me, by the way the whole ofHis work has inspired me, by the way the whole ofthe video, ties in with the song, but also the artist,the video, ties in with the song, but also the artist,and the artist’s look. I also like the variety of shots and the artist’s look. I also like the variety of shots

ininHype’s work, there’s some close up of the artist,Hype’s work, there’s some close up of the artist,some where the artist isn’t featured, close ups ofsome where the artist isn’t featured, close ups of

other objects with significance and so on. The other objects with significance and so on. The colourcolour

palette that Hype uses in his work also reflects thepalette that Hype uses in his work also reflects thewhole mood of the song and I want to make surewhole mood of the song and I want to make sure

my colour palette reflects the mood of my song too.my colour palette reflects the mood of my song too.