discover ascom‘s exciting business fritz mumenthaler, … · 2017-06-07 · multi technologies...
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DISCOVER ASCOM‘S EXCITING BUSINESS
FRITZ MUMENTHALER, CEO
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ATTRACTIVE GROWTH OPPORTUNITIES
AN APPEALING INVESTMENT CASE
ABOUT ASCOM
OUR STRATEGY
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Two independent ICT businesses, each market leader in its selected niche
Focusing on software and services
Core competencies are R&D, customer relationship management and optimized supply chain
Global market presence, large installed base and megatrends support the growth potential
3
ASCOM – THE „ELEVATOR PITCH“
Analyst & Investor Day, 31/10/2012 © Ascom Group
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INDUSTRY Information and Communication Technology: Mobile Telecom, Radio Access Network (RAN) Wireless on-site communication, Nurse Call
VALUE PROPOSITION
Products (software and hardware) Integrated systems Customized solutions Value adding services
STRATEGIC DIRECTION
Business-to-Business Focus on software and service Globalize our business
CUSTOMERS
Ascom Network Testing: Mobile Network Operators, Network Equipment Vendors, Managed Service Providers, Regulators
Ascom Wireless Solutions: Healthcare facilities (hospitals, care homes), Retail, Prisons, Powerplants, Manufacturing facilities, Enterprise Mobile Vendors
4
OUR BUSINESS
Analyst & Investor Day, 31/10/2012 © Ascom Group
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HEALTHCARE SENIOR CARE SAFETY/SECURITY RETAIL & OTHERS
MOBILE NETWORKS
WE IMPROVE CUSTOMER‘S WORKFLOW EFFICIENCY AND THEREBY STRENGTHEN THEIR COMPETITIVENESS / VALUE PROPOSITION
5
OUR CUSTOMERS
Analyst & Investor Day, 31/10/2012 © Ascom Group
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OUR BUSINESS PORTFOLIO, OUR WORKFORCE
Revenue per division Employees per region
Switzerland 9% EMEA without Switzerland 73%
France 3% Germany 6% Netherlands 19% Sweden 30% United Kingdom 4% Other EMEA 11%
Americas 13% Asia Pacific 5%
Wireless Solutions 66% Network Testing 29% Others 5%
Analyst & Investor Day, 31/10/2012 © Ascom Group
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OUR STRATEGIC FOCUS: SOFTWARE AND SERVICES
NETWORK TESTING Revenue breakdown:
60% Software 20% Hardware 20% Services
Analyst & Investor Day, 31/10/2012 © Ascom Group
WIRELESS SOLUTIONS Revenue breakdown:
20% Software 50% Hardware 30% Services
Over the coming years both divisions plan to increase the software and the service content in their business This will be facilitated by the large installed base we have in both markets
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Analyst & Investor Day, 31/10/2012 © Ascom Group 8
40
29
North America
NT WS
50
Western Europe
NT WS
241
50China
NT WS 13
1
Middle East / Africa
NT WS
Note: revenue based on FY 2011
40Latin America
NT WS
14
2
CEE
NT WS
13
4
APAC
NT WS
GLOBAL MARKET PRESENCE – 2011 REVENUES
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OUR REVENUES PER REGION
Analyst & Investor Day, 31/10/2012 © Ascom Group
Revenue per region Network Testing Revenue per region Wireless Solutions
Switzerland 8% EMEA without Switzerland 41%
Germany 15% Scandinavia 2% United Kingdom 5% Other EMEA 19%
Americas 35% Asia Pacific 16%
Switzerland 7% EMEA without Switzerland 78%
Belgium 3% France 10% Germany 11% Netherlands 24% Scandinavia 21% Other EMEA 9%
Americas 14% Asia Pacific 1%
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ATTRACTIVE GROWTH OPPORTUNITIES
AN APPEALING INVESTMENT CASE
ABOUT ASCOM
OUR STRATEGY
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Ascom where we are coming from Ascom today Large and complex conglomerate, Telecommunications related with large manufacturing part, inflexible
Lean company, Information and Communication Technology, agile, innovative
Very diversified (up to 11 divisions)
Focused on 2 independent, global businesses
Basic Telephony and Radio Equipment
SW and HW products, solutions and services for Mission-Critical Communication
Strong focus on Defense & Civil Security
Focus on Healthcare and Mobile Network Performance
Swiss centric with Swiss PTT and Armasuisse as main customers
Global
Low profitability (average 1-4% EBIT) Profitable; ambitious target 14-15% EBITDA Declining Growing
ASCOM – A SUCCESSFUL TRANSFORMATION
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12 Analyst & Investor Day, 31/10/2012 © Ascom Group
BUILDING SIZE AND SUSTAINABLE PROFITABILITY
VISION To be the first choice provider of Mission-Critical Communication Solutions: Global market leader in healthcare communication Global independent auditor of network performance and customer experience
MISSION To support customers increasing their competitiveness and optimize their business processes with innovative products, systems, solutions, and services
STRATEGY Our corporate strategy focuses on Mission-Critical Communication: 1. Market leadership in selected
market segments with global growth perspectives
2. Continuous investments in people, innovation and sales channels
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SIX CORNERSTONES
13
Underlying megatrends support the growth
Two globally oriented businesses, targeting selected market segments, both leaders in their markets
1
Software and hardware products, systems, solutions and services 2
Dedicated to innovation, spending more than 10% p.a. on R&D 3
4
Rigorous performance culture, cost conscious, customer oriented 5
Profitable businesses that need to grow, expand, develop and to improve their bottom line 6
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ATTRACTIVE GROWTH OPPORTUNITIES
AN APPEALING INVESTMENT CASE
ABOUT ASCOM
OUR STRATEGY
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15 Analyst & Investor Day, 31/10/2012 © Ascom Group
ASCOM WIRELESS SOLUTIONS
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WIRELESS SOLUTIONS STRATEGIC POSITIONING
Market Drivers
Globally ageing population with increasing need for care and support
Increasing pressure to improve efficieny in global healthcare systems
Vision „Become the global No.1 in Mission-Critical Communication in the healthcare space“
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Strategy EXISTING markets Strategy NEW markets
Increase market share in established markets (US, Germany, UK) Increase service and solution capabilities in National
Sales Units with a focus on Health Care Leverage leading market position in Nurse Call
Extend geographical footprint through value adding resellers Integrated solutions centred around mobility Diversify into Independent Living
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WIRELESS SOLUTIONS: A GROWING MARKET
Analyst & Investor Day, 31/10/2012 © Ascom Group
ENTERPRISE MOBILITY MESSAGING / MIDDLEWARE
NURSE CALL INDEPENDENT LIVING
ADDRESSABLE WS MARKET
ADDRESSABLE MARKET
(3.5bn – 5bn CHF)
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CHALLENGES FOR CUSTOMERS
Demographics Aging population / increasing need for care More conditions treatable, but at increasing
cost
Cost pressure Need for process efficiency
Regulatory requirements increasing FDA (USA) / Medical Device Directive (MDD)
in European Union / ISO
Demand for security increasing Reliability of alarms / messaging
Increasing demand for healthcare communication Hospitals / Elderly Care Homes Independent Living
Increasing focus on efficiency Workflow optimization CapEx / OpEx re-allocation
Leverage position of Ascom as medical device company FDA and MDD clearance passed
Need for purpose-built ruggedized mobility solutions
CHALLENGES FOR CUSTOMERS MARKET DRIVERS
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WIRELESS SOLUTIONS GROWTH DRIVERS
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Unique value proposition in the mission (and often life-) critical
communication environment
Increasing demand for (customized) solutions drives the SW content of the
value proposition (Unite middleware and applications)
Growing Service part of the business
FDA / MDD certifications position Ascom products as medical devices
Optimized sourcing strategy and supply-chain structure
Globally leading position in Nurse Call
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WIRELESS SOLUTIONS – VALUE DRIVERS
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ASCOM NETWORK TESTING
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NETWORK TESTING STRATEGIC POSITIONING
Market Drivers
Exponentially growing demand for mobile broadband Customer experience major challenge for mobile operators‘ competitive positioning
Vision „Become the global independent auditor of network performance and customer experience“
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Testing & Measurement Benchmarking & Monitoring Reporting & Analysis
Further increase market share for LTE network rollout Grow TEMS Pocket sales,
focusing on indoor and versatility of smart phones and tablets
Achieve #1 benchmarking market share with new software platform 2013 New product offering to substitute
labour intensive drive testing Addressing trend towards
measuring customer experience
Penetrate existing customer base with tools for automated analysis and smarter decision-making Leverage technology platform
acquired in 2011
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NETWORK TESTING: A PROMISING MARKET
Analyst & Investor Day, 31/10/2012 © Ascom Group
TEST & MEASUREMENT
BENCHMARKING & MONITORING
REPORTING & ANALYSIS
SYSTEMS & SOLUTIONS
ADDRESSABLE NT MARKET
ADDRESSABLE MARKET (500-600 MCHF, 2-3bn CHF
respectively)
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OPERATOR CHALLENGES MARKET DRIVERS
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NETWORK TESTING GROWTH DRIVERS
Analyst & Investor Day, 31/10/2012 © Ascom Group
Increasing demand for capacity Essential mobile data growth Spectrum scarcity
Increasing complexity Multi technologies (GSM, 3G, LTE) Multiple vendors (eg Ericsson, Huawei, NSN) Multiband networks Multiple types of devices
Decreasing average revenue per user „Over the top“ (OTT) players cannibalize SMS / voice revenue Substituting voice revenue with flat rate data
Capacity Expansion New technology: LTE as business driver Coverage, existing capacity expansion
Improve efficiency Solutions that allow our customers to manage complexity efficiently and lower their cost of operations
Manage customer experience Competitive pressure increases need to truly understand the customer experience
Support our customers in CapEx/OpEx management
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In-depth knowledge of the RAN for more than 20 years positions the division well in an increasingly complex and demanding environment
Market leadership, truly global position and largest installed base
Holistic offering in network testing enhancing customer relationships
Growing part of the business in the field of optimization and benchmarking
of networks making the business more resistant to technology shifts
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NETWORK TESTING – VALUE DRIVERS
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ASCOM NETWORK TESTING STRATEGIC DIRECTION
Analyst & Investor Day, 31/10/2012 © Ascom Group
Nov / Dec 2011
Mobile operators: CapEx delayed, OpEx reduced
Test & Measurement geared to roll-outs Investment in Ascom offering is CapEx driven
but OpEx related
2012 INVEST AND RESTRUCTURE
New Organization Invest in technology platforms 20 MCHF run-rate cost reduction
2013 and beyond
RETURN TO PROFITABILITY
Target double-digit EBITDA margin in 2013 Leverage global organization, large installed base and
next generation platforms Re-position offering towards recurring revenues
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GOOD GROWTH OPPORTUNITIES & AN ATTRACTIVE VALUATION
AN APPEALING INVESTMENT CASE
ABOUT ASCOM
OUR STRATEGY
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OUTLOOK
27 Analyst & Investor Day, 31/10/2012 © Ascom Group
Ambitious financial targets for FY 2013* EBITDA margin of 14-15% on Group level as target for 2013 confirmed: Wireless Solutions achieved a 15% EBITDA margin already in 2011 and has started the first two quarters stronger than last year Network Testing: with the current restructuring efforts the first CHF 15m annualized savings are achieved and the last CHF 5m are being executed so that the division will benefit from a reduced cost structure of CHF 20m as of the beginning of 2013
* Outlook assumes a steady economical environment and at least stable currency relations
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KEY TAKE AWAYS ASCOM
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1 Two market leading ICT businesses with growth opportunities supported by global megatrends and with a clear focus on innovative software and hardware products, systems, solutions and services
2 Well balanced portfolio
3 Wireless Solutions, stable and profitable with focus on healthcare and with strong business development, even against the current economic market uncertainties
4 Network Testing currently with market headwinds but the turn-around is well under way to bounce back
5 EBITDA margin of 14-15% (assuming a steady economical environment and at least stable currency relations) for 2013 as target confirmed
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MISSION-CRITICAL COMMUNICATION
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1 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
ASCOM WIRELESS SOLUTIONS
PETER HÄRDI, VICE PRESIDENT
GLOBAL MARKETING & PRODUCT MANAGEMENT
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THE OBVIOUS: HANDSETS...
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...but there is much more
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ALL-IN-ONE
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=
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HOW LONG WILL IT TAKE?
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IS THAT APPROPRIATE?
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... YOU MIGHT FEEL MORE COMFORTABLE THIS WAY
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PURPOSE MADE FEATURES MAKE A BIG DIFFERENCE
Robust construction
Withstands disinfection
Remote software update
Easy replaceable battery
Charging concept
Withstand water splashes
Easy, interactive message handling Alarming button
Professional Clip options
Long life cycles
Repair services
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Processes Information
9
COMPLEMENTARY OFFERING
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Personal domain Operative domain
Convenience Everywhere Personal driven
Hybrid domain
Efficiency Process/Function
driven
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NEEDS / USER GROUPS
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Office
Fixed working place PC-User Comfort
Technical Department
Onsite, everywhere Quick alarming Secure alarming Simple handling
Nurses
On site Quick & precise Intuitively handling
Doctors
On site Time critical messages Complex applications on PC
Management
Onsite, offsite Voice Data
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FOCUSED SOLUTIONS
ACTIVITY REPORT
CARE
Cardiomax
MMG
Patient Monitoring
LIS Medication
Workflow
RIS IS
Security Task handl.
MONITOR
EPR
Statistics
HIS
Audit trails
COMMUNICATE
Monitoring Devices Gateway
Medical Devices
Intelligent Beds
Event Presentation
Smart Phones DECT Paging
Displays WiFi
M
IP
Other
teleCARE
11 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
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UNDERSTANDING NURSES
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
ALARM FATIGUE
WALKING (7 hours of walking. nurse Doris ward)
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SCHEDULING ON THE WHITEBOARD
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Whiteboard placed centrally at the nurse station Communicates the patient assignment
with other professionals at the hospital
Fills in the information on the whiteboard Number to a nurse
Nurses names
Nurses patients
Assistant nurses number and patients
Staff with special functions
Available rooms
Available numbers
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Efficient Planning Automatic System set-up Traceability
14
EFFICIENT PLANNING AND TRACKING OF A WARD
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
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QUICKER RESPONSE TO EMERGENCIES
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Ascom Products involved: Ascom i62 (WiFi handset) Ascom Unite (Alarm and Messaging handling) Ascom Voice Gateway (voice bridge)
Heads-up that ambulance on the way with several injured patients
Head-Nurse releases Trauma-Alarm
Assigned people get a alarm message
Rejected alarms escalates automatically to next person in charge
Voice-bridge opens, so that team can coordinate already on the run
All activities logged in the system
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INCREASED EFFICIENCY AND PATIENT SATISFACTION
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Patient push nurse call button
Nurse receives a message and can open a voice connection to the patient
Nurse can organize the right medicine on the way to the patient
Nurse receives another, less urgent call and can inform that she will bring him a glass of water within a view minutes
Ascom Products involved: Ascom IP DECT system (mobility system) Ascom teleCARE IP with Voice (nurse call) Ascom Unite (Alarm and Messaging handling)
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PERSONAL SAFETY IN THREATENING SITUATIONS
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
A nurse on night shift gets attacked by an aggressive patient on drugs
Nurse pushes alarm button on the Ascom handset
Security Ward receive alarm with exact position and listen-in by opening a voice connection
Patient collapses
Nurse informs the guard via the link, while she has both hands free to help the patient
Security Ward calls for the cardiac arrest team
Ascom Products involved: Ascom IP DECT system (mobility system) Ascom DECT-Locator (positioning system) Ascom Unite (Alarm and Messaging handling) Ascom Voice Gateway (voice bridge)
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ASCOM WIRELESS SOLUTIONS PORTFOLIO
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Ascom Unite • Alarm & Messaging System • System-Management • Integration Middleware • Medical Device Integration (MDD/510K)
IP-DECT
IP-DECT
WiFi Paging Applications Nurse Call IDL
Axess Connect
Ascom Services: Installation, Integration, Support, Maintenance
• Interoperability (SiP) • Medical Devices
(GE) • 3rd party systems
Strategic Alliances
• iOS devices • Android devices • Cisco handsets • GSM-phones
3rd Party devices
Most comprehensive portfolio Radio-Technology agnostic Open to integrate
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ASCOM PATIENT SYSTEM – PORTFOLIO
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Hospital Advanced Workflow Skilled Nursing Independent
Living (IDL) Assistant Living
Ascom Unite Messaging Suite for Healthcare
Care Phones Home Gateways
Dementia-System Wireless Nurse Call
Dementia-System Wireless Nurse Call
Non-Voice
VoIP Messaging
RTLS
Workflow Clinical Protocol
Support
Extended range with Telligence Workflow support combined with mobility
Complementary products provide full range offering Opportunity to enter new markets Developing modular approach to product integration
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COMPETITIVE LANDSCAPE
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Market Share
Competitors Global Regional Local
IP-DECT 20%
WiFi 14%
Nurse Call 20% (US) 16% (WE)
Messaging/ Middleware 12%
Globalization of solutions business
IP will globalize Nurse Call Business
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OUTLOOK: NEXT GENERATION HEALTHCARE DEVICE
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Innovative interface Clear and intuitive alarm handling
Quick action and fast response.
Handy work tool when on the move.
Design of alarm signals prevents alarm fatigue and guarantees attention when it
matters the most.
Multi-Radio Real-WiFi 3G/LTE
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22 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
REVENUE COMPOSITION
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REVENUE MODEL
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Revenue breakdown:
20% Software
50% Hardware
30% Services
In 2013:
Drive further standardized software solutions/applications business
Increase professional services
Exploring new go-to-market models with cellular operators
Software 20%
Ascom-HW 40%
OEM-HW 10%
Services 30%
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24 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
CONCLUSION
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EXCEPTIONAL AND FOCUSES POSITIONING
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Comprehensive Solution Provider Most complete on-site wireless communications portfolio
Only medical device company providing both handsets & messaging middleware
Integrate with information and communications systems already owned by hospital
Complete feature set specifically designed to improve hospital efficiency
Experts in clinical workflow design coupled with systems integration
Long-term customer relations and product lifecycles
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LEADS TO EXCEPTIONAL CUSTOMER VALUE
Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
Streamline Information Flow & Improve Response Time Increased efficiency
Improve patient-facing services
Ensure timely interaction dealing with patient’s needs
Enable the right assistance on short notice
Communicate critical care alerts quickly & effectively
Locate employees fast & assign tasks
Reliable staff alerts or information
Enhance hospital security for patients and staff
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27 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions
THANK YOU!
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1 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
ASCOM NETWORK TESTING EVOLVING NETWORKS. TRUSTED SOLUTIONS.
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2 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
TABLE OF CONTENTS
MARKET ENVIRONMENT
SOLUTIONS FOR OPERATOR CHALLENGES
PRODUCTS
BUSINESS EVOLUTION
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3 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
MARKET ENVIRONMENT
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4 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
MOBILE DATA TRAFFIC EXPLODING BUT REVENUE STALLS
LTE is Only Way Carriers Can Optimize Bandwidth, Lower Costs
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MOBILE DATA TRAFFIC 2011 – 2016
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Mobile video traffic will grow at 90%CAGR between 2011 and 2016
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CARRIERS LOSING REVENUE TO ‘OVER THE TOP’ SERVICES
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
SMS VOICE CALLING VIDEO CALLING OTHER
Voice 19.4%
Video 19.4%
Other 6.5%
Which element of operator service traffic is most threatened by OTT IM clients?
Source: Mavenir
SMS 64.5%
Free OTT Services (Skype, iMessage, WhatsApp etc) bypass carriers
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[ OPERATORS ]
OUR SOLUTION
7 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
OPERATOR CHALLENGES Mobile operators are vying to deliver the best customer experience while keeping network expansion and operational costs at the bare minimum.
Grow Capacity to meet rising tide of broadband data demand Improve Operational Efficiency to meet that demand even while ARPU is shrinking Deliver an optimal Customer Experience to outpace competitors, attract and retain premium customers
Capacity
Operational Efficiency
Customer Experience
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SWISS OPERATORS
In a fixed cost business, size & scale drive incremental FCF. To make this sustainable, offering intuitive pricing differentiation and best networks is key, as this also drives market share
Sunrise has launched a network quality program TQ Net which will leverage its anticipated spectrum allocation and partnership with Huawei to provide best-in-class network experience for customers
The steady increase in the percentage of revenues stemming from data services is … attributable to the fact that Orange offers the best data network for smartphones according to connect… Therefore, Orange will continue to consistently offer the highest possible surfing speed for each subscription and each PrePay offer.
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
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Asia Pacific
Europe Middle East
Americas
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LTE INEVITABLE BUT DELAYED
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Q3/12 Q4/12 Q1/13 Q2/13 Q3/13
Oman
Mexico
Italy Russia Switzerland
USA
Australia Malaysia China
Switzerland
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OPERATORS SUPPLEMENT CAPACITY IN THE INTERIM
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Competition for Subscribers Intensifies
Network Complexity Grows
Operators overlay multiple technologies (2G/3G, Edge/HSPA)
Add capacity indoors - 15% CAGR rate predicted through 2017
Indoor calls use Heterogeneous Networks (HetNets) like WiFi, WAN, small cells – not controlled by operators
Demand continues to grow for competitive benchmarking and the ability to analyze the smartphone customer’s experience
Operators rely on superior customer experience as a way to charge for applications provided free by Over the Top (OTT) services (Google, Skype, Facebook)
Ascom Simplifies Technology Complexity, Automates Service Quality Assurance
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11 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
SOLUTIONS FOR OPERATOR CHALLENGES
CAPACITY OPERATIONAL EFFICIENCY CUSTOMER EXPERIENCE
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12 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ OPERATOR CHALLENGE ]
Keep the network running during the testing of new technology rollouts
Support new technologies and features in trial networks and network rollouts
Test and analyze network and application performance in indoor, outdoor, fixed and nomadic locations
GROW NETWORK CAPACITY
TEMS Products
TEMS Investigation
TEMS Pocket
TEMS Discovery
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[ OPERATOR CHALLENGE ]
IMPROVE OPERATIONAL EFFICIENCY
13 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Test network service quality across a large variety of network operators, device types, and wireless technologies, including LTE Drive, Indoor and Automated/Unattended testing Test competitors’ coverage & quality Monitor Key Performance Indicators (KPIs) like dropped calls, throughput,
and audio/video quality Track , ensure service levels for consumers, businesses, and regulatory
agencies
TEMS Products
TEMS Automatic
TEMS Discovery
TEMS Visualization
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14 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Simulate the customer experience over a large variety of wireless technologies and smartphones, including LTE
Monitor the customer experience indoors and outdoors, from fixed locations or from systems mounted on buses and taxis, for cost-efficient 24x7 QoS monitoring
Test any application scenario a customer might encounter (voice, messaging, & data)
Monitor & measure the key performance indicators (KPIs) that network operations & service quality departments use to gauge success
[ OPERATOR CHALLENGE ]
DELIVER OPTIMAL CUSTOMER EXPERIENCE
TEMS Products
TEMS Monitor Master
TEMS MobileInsight
TEMS Symphony
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Operator Challenge: Grow Network Capacity
Products: TEMS Pocket and TEMS Discovery Enterprise
Presenter: Michael Carlberg Lax
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TODAY’S DEMONSTRATIONS
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
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Operator Challenge: Customer Experience
Products: TEMS Monitor Master
Presenter: Andrew Hall
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TODAY’S DEMONSTRATIONS
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
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GLOBAL PRODUCT UNITS
REGIONAL CUSTOMER UNITS
CUSTOMER- AND PRODUCT-FOCUSED ORGANIZATION
Analyst & Investor Day 31/10/2012 © Ascom Network Testing 17
General Manager Rikard Lundqvist
Strategic Functional Leaders
Director Finance & Controlling
Asia & Pacific
Europe, Middle East & Africa
Americas
Product Management Product Development
Product Support Product Partnering
Regional Sales Regional Finance
Regional Service Delivery Regional HR Order Desk
Test & Measurement
Benchmarking & Monitoring
Reporting & Analysis
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18 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
PRODUCTS
TEST & MEASUREMENT
BENCHMARKING & MONITORING
REPORTING & ANALYSIS
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[ PRODUCT UNITS ]
TEST & MEASUREMENT
19 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Drive- and walk-test tools for measuring wireless network performance
TEMS™ Investigation
TEMS™ Pocket
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Data collection and real-time troubleshooting
On-screen post-processing
Reporting
TEMS INVESTIGATION COLLECT INFORMATION FROM DRIVE TESTING
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ TEST & MEASUREMENT: TEMS INVESTIGATION ]
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TEMS POCKET COLLECT INFORMATION FROM WALK TESTING
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ TEST & MEASUREMENT: TEMS POCKET ]
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[ PRODUCT UNITS ]
BENCHMARKING & MONITORING
22 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Benchmark and monitor wireless network service and application performance
TEMS™ Mobile Insight
TEMS™ Automatic
TEMS™ Symphony
TEMS™ Monitor Master
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TEMS MOBILE INSIGHT COLLECT INFORMATION FROM SUBSCRIBERS
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ BENCHMARKING & MONITORING: TEMS MOBILEINSIGHT ]
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TEMS AUTOMATIC COLLECT INFORMATION AUTOMATICALLY, REMOTELY
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Remotely controlled software agents on
subscriber smartphones
Control and data storage
[ BENCHMARKING & MONITORING: TEMS AUTOMATIC ]
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TEMS SYMPHONY BENCHMARK VOICE, DATA APPLICATIONS ON DOZENS OF CHANNELS SIMULTANEOUSLY
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Coverage Strategy HSPA Coverage HSPA Rollout 2009-2012 EDGE Coverage
[BENCHMARKING & MONITORING: TEMS SYMPHONY ]
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TEMS MONITOR MASTER MONITOR, TROUBLESHOOT SUBSCRIBER APPLICATIONS
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[BENCHMARKING & MONITORING: TEMS MONITOR MASTER ]
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[ PRODUCT UNITS ]
REPORTING & ANALYSIS
27 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Software to visualize, analyze and report mobile network performance and quality
TEMS™ Discovery
TEMS™ Visualization
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TEMS™ POCKET – AUTOMATIC DATA UPLOAD
TEMS™ INVESTIGATION – AUTOMATIC DATA UPLOAD
FTP SERVER
AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY
RF DIRECTOR
RF MANAGER RF ENGINEER
28 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ REPORTING & ANALYSIS: TEMS DISCOVERY ]
TEMS DISCOVERY POST PROCESS DRIVE TEST, WALK TEST, AUTONOMOUS DATA
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TEMS VISUALIZATION PROFESSIONAL: WCDMA, LTE, AND TRACE APPLICATION
29 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
[ REPORTING & ANALYSIS: TEMS VISUALIZATION ]
TEMS™ VISUALIZATION
MEGAMON
NASTAR
OSS
NETWORK OPTIMIZATION
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30 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
BUSINESS EVOLUTION
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REGIONAL CUSTOMER UNITS
GLOBAL PRODUCT UNITS
ASCOM NETWORK TESTING: NEW STRUCTURE
Analyst & Investor Day 31/10/2012 © Ascom Network Testing 31
General Manager Rikard Lundqvist
Strategic Functional Leaders
Director Finance & Controlling
Test & Measurement
Benchmarking & Monitoring
Reporting & Analysis
Asia & Pacific
Europe, Middle East & Africa
Americas
Capitalize on rollouts with TEMS Investigation. Capture in-building capacity with TEMS Pocket
Gain #1 benchmarking position best featured- and priced solution Capitalize on demand for automated CX solutions with TEMS Monitor Master, TEMS Mobile Insight
Continue to acquire market share in Post Processing segment from incumbents. Develop OSS optimization platform capabilities aligned with the market growth opportunities (SON, customer experience)
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REGIONAL CUSTOMER UNITS
GLOBAL PRODUCT UNITS
ASCOM NETWORK TESTING: NEW STRUCTURE
Analyst & Investor Day 31/10/2012 © Ascom Network Testing 32
General Manager Rikard Lundqvist
Strategic Functional Leaders
Director Finance & Controlling
Test & Measurement
Benchmarking & Monitoring
Reporting & Analysis
Asia & Pacific
Europe, Middle East & Africa
Americas
Implement product strategies and
portfolio advantages to capitalize on
regional customer and partner opportunities.
Implement product strategies and
portfolio advantages to capitalize on
regional customer and partner opportunities.
Implement product strategies and
portfolio advantages to capitalize on
regional customer and partner opportunities.
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UNIQUE COMPETITIVE POSITION
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Test & Measurement
Bench- marking Monitoring Reporting &
Analysis
Arieso
Actix
Gladiator
Xceed
Anite
Dingli
JDSU
KS
Dire
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titio
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Primary Competitor
Ascom Portfolio Advantage 1. Independent & trusted testing
vendor assures impartiality & accuracy
2. Single supplier relationship for all testing needs
3. R&D innovation integrated across portfolio
4. Global implementation & support infrastructure
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REVENUE MODEL
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Revenue breakdown:
60% Software
20% Hardware
20% Services
In 2013: Continue evolution towards recurring revenues through:
Subscription-based contracts
Packaged data solutions sales
Expansion of consulting and customization services
Software Hardware Services
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Hosted service models (benchmarking, post processing and customer experience solutions)
Expand on-site consultants and project management practice to drive revenue from enterprise product sales
Offer product leasing, reduced-capability versions in price-sensitive, developing markets
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REVENUE MODEL
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
2013: Responding to market/customer demand to increase the variety of our product and service offerings
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36 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
CONCLUSION
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Largest installed base across leading mobile network vendors and mobile operators
Most experienced based on 20+ years serving the widest range of mobile network operators and their key suppliers
Broadest global reach and expansive worldwide distribution structure
Most comprehensive solutions offering benefitting from industry‘s highest R&D investment
Poised to uniquely provide best practices expertise that will enable mobile network operators to optimize their CAPEX / OPEX
Our potential will be realized by our continued evolution to more recurring / service related revenue (vs. OPEX)
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STRATEGIC POSITION
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
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ASCOM NETWORK TESTING VALUE PROPOSITION
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
Ascom Network Testing is the mobile network industry’s independent authority for validating network performance and customer experience
across disparate network infrastructures, technologies and devices.
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NETWORK TESTING STRATEGIC POSITIONING
Analyst & Investor Day 31/10/2012 © Ascom Network Testing
SMARTPHONES
APPLICATIONS
HETNETS
SELF-OPTIMIZED NETWORKs ASCOM NETWORK TESTING
RAN NETWORKS
Leveraging Network Testing assets to bring operators unsurpassed insights into network performance and customer experience in an increasingly complex multi-vendor environment
WiFi WAN Pico cells Femtocells
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40 Analyst & Investor Day 31/10/2012 © Ascom Network Testing
THANK YOU!