DISCOVER THE POWER OF SCENT

Have you considered the role of

scent in your business? We have.

In fact, that’s all we think about.

ScentAir is the leader of in-

store scent solutions for brands

and retailers. Our patented

systems enhance environments,

communicate brands and create

memorable experiences.

About Us

Sensory Branding

Sensory branding refers to a marketing approach that targets multiple senses as opposed to the traditional one or two.

83% of all commercial communication appeals to only one sense – our eyes. Leaving 17% to appeal to our other four senses. However, what we hear and smell is significantly more influential in our moods and emotions than any other sense.

The powerful brands of tomorrow will be the ones that make their story live in their customers’ minds. They will create a brand experience that extends the traditional paradigm of sight and sound. They will immerse their customers in an environment that appeals to multiple senses and transforms them physically, mentally and spiritually. A true sensory experience.

Every brand has a story to tell. The best stories are remembered and retold. How will your brand be remembered?

ABOUT US

It’s not about just adding scent

to your environment. It’s about

adding the right scent, at the right

time and place, that is consistent

with the sights, sounds and

textures of your business. Working

with the top fragrance houses in

the world, ScentAir can develop

the right aroma for your business.

A scent that is your brand.

Scents

Uses of Scent

It’s not enough to just add scent to your environment. It’s about adding the right scent, at the right time and place that coordinates with other elements of your business. Scent can draw attention to a product, express an idea or theme, enhance your environment or create a distinct experience that your customers will remember.

Billboard: The client’s goal is to draw attention to a specific product. The scent used will be the actual scent of the product. Example: Coffee in a convenience store or chocolate in a candy shop.

Thematic: A scent that is utilized to tie in with all sensory elements of a visual program to communicate an idea, message, story or locale. Example: Coconut in the bathing suit department or holiday scents during the holidays.

Ambient: Ambient scents are similar to thematic in that they communicate an idea. Usually the client simply wants to add scent to enhance their store environment.

Signature: Refers to a custom scent created for and used solely by a specific client. This is a scent that communicates a brand.

SCENTS

Scent Composition

The fragrance pyramid describes the volatility of the fragrance ingredients, or how quickly they fade away.

The top note, the lightest of the notes, creates your first encounter with the fragrance, and is designed to be a fleeting impression. Then the middle notes of the fragrance begin to develop, as the fragrance interacts with the environment. Finally, the base notes, derived from the ingredients with the highest molecular weight, begin to emerge.

SCENTS

Top notes: Scents that are perceived immediately on application of a fragrance. Top notes create the scents that form a person’s initial impression of a fragrance. Because of this, they are very important in the selling of a fragrance. The scents of this note class are usually described as “fresh,” “assertive” or “sharp.” The compounds that contribute to top notes are strong in scent, very volatile, and evaporate quickly. Citrus and ginger scents are common top notes.

Middle notes: The scent that emerges after the top notes dissipate. The middle note compounds form the “heart” or main body of a fragrance and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. Not surprisingly, the scent of middle note compounds is usually more mellow and “rounded.” Scents from this note class appear anywhere from 2 minutes to 1 hour after the application of a fragrance. Lavender and rose scents are typical middle notes. Top notes and middle notes are sometimes described together as Head notes.

Base notes: The scent that appears after the departure of the top notes. The base and middle notes together are the main theme of a scent. Base notes bring depth and solidness to a fragrance. Compounds of this class are often the fixatives used to hold and boost the strength of the lighter top and middle notes. The compounds of this class of scents are typically rich and “deep” and are usually not perceived until 30 minutes after the application of the fragrance or during the period of fragrance dry-down. Musk, vetiver and scents of plant resins are commonly used as base notes.

top note

mid note

base note

Scent Palettes

Crisp and Refreshing

Our Crisp and Refreshing scents will create a stimulating and energetic environment in your business. These aromas are reminiscent of the fresh outdoors, conjuring images of green leaves, fresh herbs and fruits, spring meadows and fresh air.

Revitalise your business with scents such as Ocean, Fresh Outdoors or Eucalyptus Mint and create an environment that will put your customers in the right place at the right time.

Suggested Crisp and Refreshing Scents

-Ocean-Lemongrass & Sage-Vanilla Grapefruit-Fresh Outdoors-Delicious Apple-Green Clover & Aloe

-Cedar Wood-Island Breeze-Orange Spice-Sagebrush- Ice Show-Fresh Air

SCENTS

CRISP AND REFRESHING

Scent Palettes

Warm and Inviting

Warm and Inviting fragrances help invoke a relaxing, friendly and comfortable atmosphere. Smell one of these scents and you are reminded of comfort foods and cozy environments.

Create a special surrounding where customers will want to linger. Hot Apple Pie, Chocolate and French Vanilla are just a few aromas waiting to make your customers feel right at home.

Suggested Warm and Inviting Scents

-Hot Apple Pie -Chocolate-Sugar Cookie -Cinnamon Buns-Oatmeal Cookie -Lavender

-Lavender Vanilla -French Vanilla-Baby Powder -Hot Chocolate-Coconut Beach-Mochachino

SCENTS

WARM AND INVITING

FRESHAND CLEAN

Scent Palettes

Fresh and Clean

Sculpt an environment where the main feature is “clean.” Fresh and Clean fragrances revitalise our minds and lift our spirits. These aromas remind us of fresh air, clean sheets right off the clothesline or an afternoon rain shower.

Choose a special fragrance such as Ocean, Island Breeze or Fresh Outdoors to create a unique ambiance and revitalise the atmosphere in your business.

Suggested Freshand Clean Scents

-Ocean -Island Breeze-Herbal Mist-Ocean Mist-Floral Linen-Sagebrush

-Fresh Outdoors-Baby Powder-Florida Fresh -Quiet Stream-Fresh Air-Fresh Linen

SCENTS

INVIGORATINGAND STIMULATING

Scent Palettes

Invigorating and Stimulating

Use an Invigorating and Stimulating fragrance when you want someone to sit up and take notice. These scents are not for the faint of heart – they get the blood racing, spark an emotion and are sure to turn heads.

Eucalyptus Mint, Grapefruit and Sagebrush are some of the aromas waiting to awaken the mind and stir the soul.

Suggested Invigorating and Stimulating Scents

-Lavender Lemon -Ice Show-Eucalyptus Mint -Redwood Forest-Orange Blossom -Sagebrush

-Summer Melon Splash -Grapefruit-Orange Spice -Ocean-Pink Lemonade -Chocolate Mint

SCENTS

RELAXING AND SOOTHING

Scent Palettes

Relaxing and Soothing

Create an environment that chases cares away with a Relaxing and Soothing aroma. Calming fragrances such as Lavender, Herbal Mist and Quiet Stream soothe your customers and open their minds.

Let a Relaxing and Soothing fragrance draw your customers in and tempt them to kick off their cares and cozy-in. We’re sure they’ll want to stay awhile.

Suggested Relaxing and Soothing Scents

-Lavender -Ocean Mist -French Vanilla -Herbal Mist-Innocent -Sunflower

-Lily -Juniper Aloe-Quiet Stream -Lavender Vanilla-Jasmine -Cucumber

SCENTS

LUXURIOUS AND SOPHISTICATED

Scent Palettes

Luxurious and Sophisticated

Luxurious and Sophisticated fragrances speak to the mature soul and make a bold and lasting impression.

Conjure up images of opulence and prosperity with powerful, yet subtle aromas such as Sage and Pomegranate, Green Tea and Lemongrass or Cashmere. Luxurious and Sophisticated scents are sure to set your business apart and get you noticed.

Suggested Luxurious and Sophisticated Scents

-Zen Garden -Innocent-Green Bamboo-Cedar Wood-Lilacs -Lavender Vanilla-White Tea & Thyme

-Lap of Luxury-Surfer's Sunset-White Gardenia-Green Tea and Lemongrass

-Sage, Vanilla and Pomegranate

SCENTS

EXOTICAND TROPICAL

Scent Palettes

Exotic and Tropical

Captivate your customers by bringing the mysterious and sensual elements of the Far East or South Pacific to your business with an Exotic and Tropical fragrance.

Sultry and erotic fragrances such as Coconut Beach, Island Breeze and Grapefruit & Lemongrass will capture the right mood in your business. Whatever the choice, Exotic and Tropical scents are sure to draw attention to your world.

Suggested Exotic and Tropical Scents

-Ocean-Vanilla Rum-Grapefruit-Ocean Mist-Island Breeze-Rainforest

-Coconut Beach-Apricot Mango-Strawberry Banana-Juniper Aloe-Piña Colada-South Sea Island

SCENTS

FRAGRANTAND FLORAL

Scent Palettes

Fragrant and Floral

The aroma of a fresh flower garden can breathe new life into any environment. Fragrances such as Carnation, Lilacs and Fragrant Magnolia bring to mind romantic, peaceful places, perfect for sitting and staying awhile.

Put your customers in the mood with the sweet-smelling blossoms of our Fragrant and Floral scents.

Suggested Fragrant and Floral Scents

-Carnation-Lilacs-Tulip-Honeysuckle-Plumeria-Autumn Sage

-Wisteria-Fragrant Magnolia-White Gardenia-Pink Mimosa-Rose Garden-Summer Blossoms

SCENTS

PASSIONATE AND SENSUAL

Scent Palettes

Passionate and Sensual

Spark a romance and intensify the ambiance in your business with a Passionate and Sensual fragrance.

Target the human’s strongest sense by including a rich, passionate aroma like Chocolate, Indulgence or Petal in your atmosphere. Then sit back and watch while you turn heads and hearts to your suggestion.

Suggested Passionate and Sensual Scents

-Chocolate-Innocent-Rose Garden-Paradise-Lavender Vanilla-Irish Cream

-White Blossom Tea-Homme-Passion Tea-Fragrant Vanilla-Petal-Baby Powder

SCENTS

FUN AND WHIMSICAL

Scent Palettes

Fun and Whimsical

Who says candy is only for kids? Enhance your environment with a Fun and Whimsical fragrance. Mix in a little Pink Bubblegum, Sugar Cookie or Waffle Cone and watch the smiles grow.

Create an atmosphere filled with aromas that speak to the child in all of us and let the fun begin!

Suggested Fun and Whimsical Scents

-Chocolate-Ice Cream Cone-Birthday Cake-Sugar Cookie-Pink Fairy Floss-Chocolate ChipCookie

-Pink Bubblegum-Maple Syrup-Waffle Cone-Cinnamon Buns

SCENTS

HOLIDAY AND SEASONAL

Scent Palettes

Holiday and Seasonal

Nothing epitomises the holidays like the aromas of the season. Get your season off to the right start and create the perfect atmosphere with a special Holiday and Seasonal fragrance.

Fragrances such as Noel, Coconut or Spiced Apple Cider take us all to a place of comfort, expectancy and excitement. Add the power of scent to your business and complete the holiday experience.

Suggested Holiday and Seasonal Scents

-Noel-Redwood Forest-Winter Blue-Chocolate-Holiday Nights-Holiday Cheer

-Winter Wonderland-Spiced Apple Cider-Ice Show-Coconut-Gingerbread-Chocolate Mint

SCENTS

ScentAir has installed thousands

of scent systems around the world.

Our wide variety of systems offer

our clients the flexibility to fully

customize their scent experience

based on their specific needs.

All of our systems deliver scent in

a clean, safe and controlled way

and are easily adjustable.

Systems

SYSTEMS

ScentWave Technical Specifications

The ScentWave scent delivery system is ideal for creating ambient scent zones in any business setting. It uses a dry-air technology that releases fragrance without sprays, aerosols or heated oils. Adjustable duration and intensity settings make it easy to customize the scent output for any environment. The ScentWave offers multiple installation options and is easy to maintain.

Each ScentWave is loaded with a scent cartridge that is embedded with a unique fragrance. These cartridges can be easily replaced, enabling you to change scents to coordinate with new themes or seasons.

18.5cm

21.6cm 16cm

Dimensions 21.6cm L x 16cm W x 18.5cm H

Weight 0.9kg; 1.7kg with scent cartridge

Coverage Up to 372sq metres based on airflow/placement

Variable Airflow Control 0.3 to 1.13 cubic metres per minute

Variable Manual Cycle Time 10 second minimum, 60 second maximum

Variable Motion Cycle Time 15 second minimum, 180 second maximum

Motion Sensor Up to 8 metres with 30 degree radius

Power Consumption 7 watts

Power Requirements 12V DC, supplied with 240V AC power adapter with 3.7 metre cable (UL/CE listed)

SCENTWAVE TECHNICAL SPECIFICATIONS

SYSTEMS

The ScentPOP scent delivery system is ideal for Point-of-Purchase sampling and promotions such as scent sampling at vending and kiosk centres. It can be easily incorporated into existing displays, fixtures, vending machines and kiosks. The system is loaded with a scent cartridge that is embedded with a unique fragrance. Easy to replace, these cartridges enable you to change scents to coordinate with new themes or seasons and deliver scent in a clean and controlled way.

Product Features:• Directional scent delivery up to 15 feet• Over 1,000 quality scents to choose from• Uses replaceable easy to install scent cartridges• Cartridges last 300 hours, 30 days in a typical standard installation• Adjustable duration settings • Motion detection sensor

Dimensions 12.7cm H x 7.6cm W x 10.2cm D

Weight 0.23 kg

Cartridge Life Approximately 300 hours or 30 days

Variable Motion Cycle Time 15 Seconds MIN/ 180 Seconds MAX

Motion Sensor Up to 8 metres with a 150 Degree Radius

Power Consumption 3 Watts

Power Requirements 12VDC Supplied with 240VAC external power transformer (UL/CE listed)

Auxiliary Power Out 12V DC

ScentPOP TECHNICAL SPECIFICATIONS

ScentPOP System Technical Specifications

SYSTEMS

The ScentAir SXD-5020 is ideal for creating ambient scent environments in large business settings. The advanced diffusion technology releases fragrance into existing heating and air conditioning ventilation systems without sprays, aerosols or heated oils. Adjustable duration and intensity settings make it easy to customize the scent output for any environment.

Product Features:• Provides coverage for areas with an air

volume of up to 500,000 cubic feet• Thousands of quality scents to choose from• Twenty-four hour clock with variable cycle times• Adjustable scent intensity settings

Few Moving PartsSimple replacement of scent bottle - no messypouring of oil.

••

Dimensions 20.3cm W x 25.4cm H x 17cm D

Weight 15 pounds

Coverage Up to 14160.000 cubic metres

VariableOutput Control Up to 50,000 CFM air handler

Manual Cycle Time 2–10 minute ON and OFF cycles

Multi-nozzle Compatability Up to 3 nozzles per system

Power Consumption Less than 5 amps

Power Requirements 240V AC grounded plug

SXD-5020 TECHNICAL SPECIFICATIONS

SXD-5020 HVAC Wide Area Diffusion System Technical Specifications

What Next?

Schedule a Scent Consultation

Would you like to sample scents currently workingfor the world's leading brands?

Would you like to receive a FREE evaluationof your business environment based on ourproprietary olfaction process?

You can book in a ScentAir® consultation online by following this link:

http://www.scentair.com.au/Mailers/Winter2008/Scent-mail-formpage-consult.html

ScentAir® - 1300 763 664 | info@scentair.com.au

SCENT CONSULTATION

http://www.scentair.com.au/Mailers/Winter2008/Scent-mail-formpage-consult.htmlmailto:info@scentair.com.au