discovernet content marketing system overview
DESCRIPTION
Overview of the DiscoverNet(tm) Content Marketing System. Explains how marketing is changing from push marketing (advertising) to pull marketing (content marketing). Includes whitepaper marketing statistics and typical development and hosting costs.TRANSCRIPT
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 1
DiscoverNet™
Content Marketing System
Converting from Advertising to Pay Per Lead
www.DiscoverNet.com
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 2
Marketing Changes
Pay for Ads or Sales Leads?
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 3
The Solution – Content Marketing
Solution Based Content
Discovery Promotion
Lead Generation
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 4
DiscoverNet Content Marketing
Solution Content- whitepapers- video- tutorials
Descriptive Media- summaries- social media- announcements
Media Channels- trade shows- magazines- associations
Download Registration- contact information- qualified people
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 5
Whitepaper Marketing Statistics
68%+ Companies Have Whitepapers
24%+ Companies Want Whitepapers
10-20 Registrations per Month $2k to $5k Development Cost 2% to 5% Sales Conversion
Rates
Source: IPTV Magazine: 486 company interviews
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 6
DiscoverNet Services
Writing Content- $200 to $500 page
Listing Whitepapers - Free Listing- $5 to $10 per Registration
Promoting Content- $10 cpm to $30 cpm
MPEG www.Althos.comDiscoverNet Overview © DiscoverNet™, 2013 page 7
Contact DiscoverNet
1500 Piney Plains RoadSuite 201ACary, NC 27518 USA
+1.919.301.0109Fax +1.919.300.0106
Free Whitepapers on Content Marketing Available
www.DiscoverNet.com