Jackki WakefieldJackki Wakefield

COM495COM495

http://www.youtube.com/watch?v=_xgPtqT0XBY

• Deal-of-the-day website

• Launched November 2008

• Currently available in over 150 cities in the US and Canada

• Available in 23 other countries

• Roughly 3.3 million followers as of July 2010

• Has saved users $130 million as of July 2010

The breakdown:

CONS:

•Customer crush syndrome

•Great for the Consumer, Bad for the Company

•Spending on things you don’t need

•Groupon keeps 50% of Company’s revenue

•To receive the deal (without going to the site) you must subscribe

•No refunds

•Lack of customer service (Customer crush syndrome)

•No buying incentive

PROS:

•Economic trend

•Save a lot of money

•Great as gifts

•No spam, No pressure

•Social connectivity

•Deals are often available for more than 24 hours, unlike it’s competitors

•Companies have the ability to profit largely

•It has a mobile app for any smartphone/droid/iphone

•Trying new things is inexpensive

•Discussion board

CompetitorsLIVINGSOCIAL

ShopItToMeDealPop

Woot

Tippr

Even More…Even More…

Resources:• Response Magazine Online:

http://www.responsemagazine.com/response-magazine/field-reports-2769

• Wikipedia: http://en.wikipedia.org/wiki/Grouponhttp://en.wikipedia.org/wiki/LivingSocialhttp://en.wikipedia.org/wiki/Woot

• Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/

• Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY

• Sitejabber: http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide

• Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn-more-than-180-clones-in-u-s-already/

• 8Coupon: http://www.8coupons.com/Seattlehttp://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010-to-november-16-2010/