Amanda DaliGreg VasquezJanvictor ZamoraElizabeth Sarellano

Luca TaloneBranko GalonjaNicholas TaitagueZachary Soloski

Current Global Strategy: Transnational

Headquartered in California

Park and Resort operations in US, France, China and Japan12

Proposed Global Strategy: Localization

High pressure for local responsiveness

Different cultures around world but the Disney Brand is still intact12 13

Robert Iger

CEO

Jay Rasulo

CFO

Operations and Finance

Jayne Parker

CHRO

Employee Relations

Susan O’ Day

CIO

Security and Privacy

Current Structure: Global Function Division Structure

branko galonja

cxGlobal Matrix Structure

branko galonja

Fulfillment Oriented Culture

INCUBATOR

Project Oriented Culture

INCUBATOR

Power oriented Culture

FAMILY

Role Oriented Culture

EIFFEL TOWER

Task Emphasis

Hierarchy

Personal emphasis

equity Current Organizational Culture

branko galonja

Fulfillment Oriented Culture

INCUBATOR

Project Oriented Culture

INCUBATOR

Power oriented Culture

FAMILY

Role Oriented Culture

EIFFEL TOWER

Task Emphasis

Hierarchy

Personal emphasis

equity Proposed Organizational Culture

branko galonja

International Entry StrategyWholly-owned subsidiary or

Greenfield Investment

Rely on Disney’s brand recognition, Help keep the Disney image intact

Higher risk, Higher Control

CSA-FSA MatrixStrengths - Internal

1. Brand recognition2. Diversified entertainment business3. Localization of products4. Competency in acquisitions

Weakness - Internal

1. Overdependence on North American Market

2. Protection of intellectual property3. Differing goals among divisions

Strengths - External1. Natural, agricultural, energy and mineral

resources2

2. Skilled labour force: Education level above the regional average 2,3

3. Democratic political system2

Combined (Cost Leadership and

Differentiation)St-I1/3:We-E1/2

DifferentiationWe-I1:St-E2

Weakness - External1. Dependency on the prices of agricultural

commodities: Pro-cyclical fiscal policy2,3

2. Poor financial intermediary (budgetary policy)2,3

3. Mediocre business environment2,3

4. Insufficient investment in energy and transport2,3

5. No access to international financial markets2,3

Cost LeadershipSt-I1/3:We-E1/2/3

Focused DifferentiationWe-I1:We-E1-5

Janvictor Zamora

Marketing Mix: Product

Annual Passes

Park Hoppers

Vacation Packages

One Day Tickets

Amanda Dali

Marketing Mix: PriceMarket Penetration strategy (start low and slowly raise prices)

Over time prices will become marginally higher than local theme park prices (due to the Disney Brand)

Brazil - Beto Carrero World $2644

Argentina - Parque de la Costa $2107

Example: Disney - Start ~ $205 after time ~ $270Packaged Pricing Start with Tickets per day - add on:

*days*park hoppers*other activities (golf, shows)*hotel*dining packages (character breakfast)

Amanda Dali

11

Marketing Mix: PromotionAdvertising should be centered around Family10

*Strong Social Media - TV - Radio Campaigns8

*Residential Continuous Promotions*Grand Opening Offer

Amanda Dali

Marketing Mix: Place/distribution

Theme Park Construction:*Hire local construction

companies*Hire local chefs, clothiers,

distributors

After Opening of Disneyland Argentina

*use local food, music, souvenir options*highlight South American attractions (e.g.

California Adventure) Amanda Dali

ProductionMemorabilia

Park Creation

Staff Training

Premiere Park Services14

Zachary Soloski

Local IssuesTransportationInflationPolitical CorruptionElections

Greg Vasquez

TransportationTraffic congestion5

Transport related air pollution5

Greg Vasquez

Inflation

40% inflation rate in Argentina (2014)1

Greg Vasquez

Political Corruption2015 death of federal prosecutorConspiracy regarding President Cristina Fernandez de

Kirchner6

Greg Vasquez

Picturedright: Alberto Nisman.

ElectionsOctober 24, 2015New president will likely lead to economic

improvements9

Greg Vasquez

From left to right:Daniel Scioli, Sergio Massa, Mauricio Macri.

FinanceLuca

Argentina’s real GDP growth rate was 2.9% in 2013

Corporate Tax Rate in Argentina is 35%

Companies that are not from Argentina can repatriate any investment done in the country.

Any foreign company must change their currency into Argentine’s pesos in order to function

If a company receives an investment from another country that is not from Argentina, they are obliged to deposit30% of that amount in a bank

Sources1“A Vacation from inflation”. The Economist. Web. May 4,2015. http://www.economist.com/blogs/americasview/2013/05/argentinas-dollar-tourists2"Argentina." Coface: For Safer Trade. Coface, n.d. Web. 30 Apr. 2015. http://www.coface.com/Economic-Studies-and-Country-Risks/Argentina3"Argentina: Risk Assessment." GlobalEDGE: Your Source for Global Business Knowledge. Michigan State University,

n.d. Web. 30 Apr. 2015. http://globaledge.msu.edu/countries/argentina/risk

4"Beto Carrero World." Parkscout RSS. N.p., n.d. Web. 01 May 2015.

http://www.parkscout.com/attraction/beto_carrero_world/amusement-park-animal-park-in-praia-de-armacao-pehna-sc-santa-catarina

5“Buenos Aires: Plan for Sustainable Mobility”. City Climate Leadership Awards. Web. May 4, 2015.

http://cityclimateleadershipawards.com/buenos-aires-plan-for-sustainable-mobility/

6Gilbert, Jonathan. “Puzzling Death of a Prosecutor Grips Argentina”. The New York Times. Web. May 4, 2015.

http://www.nytimes.com/2015/01/20/world/americas/alberto-nisman-found-dead-argentina-amia.html?_r=2

7"Información General - MAYO-." Parque De La Costa. N.p., n.d. Web. 01 May 2015. http://www.parquedelacosta.com.ar/infogral.php

Sources8"Lead Generation and Internet Marketing in Argentina." Lead Generation and Internet Marketing in Argentina. N.p., n.d. Web. 01 May 2015.

http://www.mvfglobal.com/argentina

9Manrique, Jenny. “Argentina’s Economy and the 2015 Presidential Elections”. Americas. Web. May 4, 2015

http://www.americasquarterly.org/content/argentinas-economy-and-2015-presidential-Elections

10"Marketing a Business in Argentina." Startup Overseas. N.p., n.d. Web. 01 May 2015. http://www.startupoverseas.co.uk/starting-a-business-in-argentina/marketing-a-business.html

11"Walt Disney World Ticket Prices 2015." SaveatWDW. N.p., n.d. Web. 01 May 2015. http://www.saveatwdw.com/blog/2015/2/23/walt-disney-world-ticket-prices-2015

12The Walt Disney Company. Annual Financial Report and Shareholder Letter. 2014. 14 Feb. Retrieved from http://thewaltdisneycompany.com/sites/default/files/reports/10k-wrap-2014_1.pdf 13The Walt Disney Company SWOT Analysis. (2015). Walt Disney Company SWOT Analysis 1-9. Retrieved from http://search.ebscohost.com.libaccess.sjlibrary.org/login.aspx?direct=true&db=bth&AN=100956435&site=bsi-live&scope=site 14Argentina. (n.d.). Retrieved May 8, 2015, from https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html