disruptions
DESCRIPTION
DISRUPTIONS. MOBILE BUSINESS VALUE CHAIN. IN THE. MODERATOR: STEVE BEAUREGARD PRESIDENT & FOUNDER:. REGARD develops mobile business applications for wireless users. 13 years of service * sytems integration * custom application development * wireless solutions * wireless products. - PowerPoint PPT PresentationTRANSCRIPT
IN THE MOBILE BUSINESS VALUE CHAIN
MODERATOR:STEVE BEAUREGARD
PRESIDENT & FOUNDER:
REGARD develops mobile business applications
for wireless users.
REGARD products put business intelligence
into the hands of decision-makers.
13 years of service* sytems integration* custom application development* wireless solutions* wireless products
JAMES SPAHNVP Biz Development
Cell Co., Ltd.
Companies from different spheres need
to coordinate their efforts & develop
strategic relationships.
The Panel:
FRANK CHINDAMOPresident
Fun Little Movies
JEFF FREEBAIRNPresident & CEO
Big G Mobile
Outdoor Advertising
Broadcast Media
Direct Marketing
On-Package
Internet
Retail
MobileSubscriber
Content O
wners
& Brands
New MediaInteractiveMarketing Agencies
Mobile ApplicationSolution Providers
Aggregators
Wireless Operators
The Mobile Value Business Chain
“Empower Me”“Entertain Me”
“Organize Me”“Connect Me”
HandsetManufacturer
Simplicity for end-user requires infrastructure & service provisioning complexity.
Rich service portfolio requiresmultitude of serive / content providersUbiquitous service availability requires
harmonized eveolution & convergence of separate networksAccess type independence requiresinterworking & common principles
among fixed & mobile access networks
UniversalBroadband
Access
Wireline
WirelessSatellite
Mobile
Service
Delivery
Platform
Service AwareEdge&
Data Aware
Transport
BusinessEnvironment
Any C
onten
t
Ever
y Ter
mina
l, Eve
rywhe
re
Each
Use
rConsumer
Environment
Integration & OperationsOperations & Business Support Systems
UniversalBroadband
Access
Wireline
WirelessSatellite
Mobile
Service
Delivery
Platform
Service AwareEdge&
Data Aware
Transport
BusinessEnvironment
Any C
onten
t
Ever
y Ter
mina
l, Eve
rywhe
re
Each
Use
rConsumer
Environment
Integration & OperationsOperations & Business Support Systems
Basic Issues:
- How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation?
- What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?