dme sales presentation no videos c quirin
TRANSCRIPT
©1995-2013 Digital Media Etc., Inc.
©1995-2013 Digital Media Etc., Inc.
OUR EXPERTISE One source, myriad global
resources
Creating environments so immersive, consumers feel compelled to share them
Integrating digital technologies into targeted and measurable activations
THE TEAM Talented producers, designers,
artists, animators, engineers & visionaries
Backgrounds in advertising, out of home media, concert production & events, and theme park entertainment
©1995-2013 Digital Media Etc., Inc.
OUR PROCESS
PROPOSAL STAGE Free Consulting Services:
We help clients by analyzing their ideas, environment where the ideas
will be implemented, timing, and budget. We also advise clients of the
feasibility of these solutions as well as the best technology and
functionality to bring their dreams to life. We listen to what is their
campaign objective is and propose ideas based on the best technology.
PRE-PRODUCTION STAGE Design and Functionally:
We design the content and rules of the solution, including environment,
storyline, and characters. Game design incorporates our artistic,
technical and writing skills.
©1995-2013 Digital Media Etc., Inc.
PRODUCTION STAGE Software: iOS, Flash, Unity, HTML, Flare 3D
Technology:
Face Tracking, Augmented Reality, Kinect, Wii, CamerAction ,3D Projection,
Virtual Reality
Hardware:
We create original designs that apply to the brand or campaign (example: Wells
Fargo Game with Reins and a Claw Game with a Giant Car Stick as a joystick and
pedal to drop the claw)
POST- PRODUCTION STAGE Reporting
Monitoring
Maintenance & 24/7 support
OUR PROCESS
©1995-2013 Digital Media Etc., Inc.
We’ve been privileged enough to work with some of the best brands and industry leaders.
These companies highly value their identity, message and aesthetic presence.
It has been inspirational, educational and highly rewarding to work alongside these leaders on selected projects.
OUR CLIENTS
©1995-2013 Digital Media Etc., Inc.
our capabilities
©1995-2013 Digital Media Etc., Inc.
Staging, concerts, live entertainment, we have the experience and extensive industry contacts to turnkey any (and we mean any) size live event production.
Preproduction (site visit and consultation) Design, price, contract and manage all elements On-site production management/direction Facilitate set and location graphics, signage, etc. Talent booking and logistics Security, hospitality, permitting, etc.
©1995-2013 Digital Media Etc., Inc.
The ranges, types, categories, etc. of live experiences covers a very wide spectrum…..anywhere, any time.
On site multi-camera broadcasts, streaming, and post production
Concert, festival, and musical entertainment turnkey production
Specialty events such as fashion shows, galas, and product launches
Consumer activations including street teams, location-based promotions, interactive storefronts, and promotional tours
Immersive environments from 3d mapping on buildings to geodesic domes
Corporate theater, trade show, and other B2B events
©1995-2013 Digital Media Etc., Inc.
©1995-2013 Digital Media Etc., Inc.
PROJECTION MAPPING
Turn any surface into dynamic video display
Ability to warp & mask projected images to fit any surface perfectly
More 3D mapping experience than any company, worldwide
Our multi-dimensional approach incorporates a range of visual and sound effects with emerging technologies and interactive brand experiences.
©1995-2013 Digital Media Etc., Inc.
SURFACE MAPPING
Designing content and projection system such that specific areas of surface receive specific elements
Custom content, augmented by stock animated background and video effects
On-site interactivity may include social media integration & live entertainment
©1995-2013 Digital Media Etc., Inc.
SURFACE MAPPING ESTIMATED PRICE RANGE$50K to $170K plus creative for a 2-3 day execution
Includes: Pre-production (site visit and consultation) Technical equipment, labor, staging, power, security, etc. Animation Site logistics and layout design On-site production management
©1995-2013 Digital Media Etc., Inc.
3D BUILDING PROJECTION When it comes to experience, we has executed more “eye stopping” 3D projection programs onto existing building structures in the U.S.
Our software allows us to synchronize and map multiple, high-resolution video streams onto any building surface. The software compensates for geometry and provides corrections in real-time, resulting in a seamless image on virtually any surface, with limitless resolution and brightness. The custom nature of the 3D Imagery requires that all locations be surveyed to execute each program
Create and deliver an never before seen event that consumers will remember for a life time!
Additional On-Site Services: On-site interactivity Social media integration Live Entertainment / Staging integration. Experiential / Brand Ambassadors Custom ROI / APP Development
©1995-2013 Digital Media Etc., Inc.
3D BUILDING PROJECTION ESTIMATED PRICE RANGE$250K to $500K for a 2 day execution
Includes: Preliminary site visit Technical equipment & labor Site logistics and management Permitting (assist or turnkey) Creative / Animation
©1995-2013 Digital Media Etc., Inc.
BUILDING ILLUMINATIONIlluminating the façade of an existing building creates an exciting marketing outlet that people will notice. Bring your brand to life by integrating your brand messaging with pulsating colors, moving patterns and an electrifying soundtrack.
INCLUDES: High powered moving pattern gobo filter
lights High powered moving deep color
saturation wash lights Equipment and labor
ADDITIONAL ON-SITE SERVICES: Custom Soundtrack Custom branded gobos
©1995-2013 Digital Media Etc., Inc.
BUILDING ILLUMINATION EXAMPLES
©1995-2013 Digital Media Etc., Inc.
©1995-2013 Digital Media Etc., Inc.
HAVE BRAND. WILL TRAVEL.
GEODESIC DOMES Acclaimed as the strongest and
lightest and most efficient means of enclosing a space
Designed to withstand hurricane force winds and extreme snow loads.
Framework can support a range of suspension equipment: lighting, sound and video equipment
Unlimited consumer engagement options
©1995-2013 Digital Media Etc., Inc.
HAVE BRAND. WILL TRAVEL.
GEODESIC DOMES Acclaimed as the strongest and lightest and most efficient means of
enclosing a space Designed to withstand hurricane force winds and extreme snow loads. Framework can support a range of suspension equipment: lighting,
sound and video equipment Unlimited consumer engagement options
©1995-2013 Digital Media Etc., Inc.
INTERIOR ENVIRONMENTS
These versatile domes allow you to control the presentation environment while creating a spectacular venue for your brand
INTERIOR OPTIONS Seating - Stadium style seating or
Stand up "lounge style" areas
Viewing – Flat screen TV's centerpiece or Large Projection on a multi-sided screen or single flat screen. (TBD)
Experiential - Of course we will add several etc. components, including ways for the audience to interact with your brand on Social Media in real time
©1995-2013 Digital Media Etc., Inc.
BRANDED EXTERIOR EXAMPLES
©1995-2013 Digital Media Etc., Inc.
THE DOME EXPERIENCE
©1995-2013 Digital Media Etc., Inc.
DOME SPECS & PRICING Up To 7 Day Rental
DescpitionExternal Height
External Height
Sq. floor area
Standing Capacity
Seating Capacity Tables
Theater Capacity
Rental Pricing
Assembly Dismantle
Labor Pricing
Custom Slipcover Pricing
Flooring Rental Pricing
TOTAL RENTAL UP TO 7 DAYS
DME Dome 3020.6 ft (6m)
12.6 ft (3.85m)
323 sq ft (30m2)
46 36 40 $2,880 $2,640 $7,800 $1,110 $14,430
DME Dome 5026.2 ft (8m)
13.1 ft (4m)
538 sq ft (50m2)
77 60 67 $4,860 $6,000 $11,000 $1,780 $23,640
DME Dome 7531.1 ft (9.5m)
15.6 ft (4.75m)
764 sq ft (71m2)
109 85 96 $6,920 $8,160 $17,400 $2,500 $34,980
DME Dome 11039.3 ft (12m)
19.7 ft (6m)
1216 sq ft (113m2)
174 135 153 $10,600 $10,880 $22,200 $3,960 $47,640
DME Dome 15046.0 ft (14m)
28.7 ft (8.75m)
1658 sq ft (154m2)
237 184 207 $14,400 $14,080 $29,100 $4,800 $62,380
DME Dome 30062.3 ft (19m)
31.1 ft (9.5m)
3046 sq ft (283m2)
435 338 381 $25,960 $20,800 $50,700 $9,360 $106,820
DME Dome 50085.3 ft (26m)
42.6 ft (13m)
5544 sq ft (515m2)
792 616 693 $38,200 $50,880 $75,000 $14,900 $178,980
DME Dome 70098.4 ft (30m)
49.2 ft (15m)
7599 sq ft (706m2)
1086 844 950 $50,000 $58,560 $90,000 $19,800 $218,360
©1995-2013 Digital Media Etc., Inc.
DOME SPECS & PRICING Up To 31 Day Rental
DescpitionExternal Height
External Height
Sq. floor area
Standing Capacity
Seating Capacity Tables
Theater Capacity
Rental Pricing
Assembly Dismantle
Labor Pricing
Custom Slipcover Pricing
Flooring Rental Pricing
TOTAL RENTAL UP TO 31 DAYS
DME Dome 3020.6 ft (6m)
12.6 ft (3.85m)
323 sq ft (30m2)
46 36 40 $5,760 $4,320 $7,800 $2,220 $20,100
DME Dome 5026.2 ft (8m)
13.1 ft (4m)
538 sq ft (50m2)
77 60 67 $9,720 $8,800 $11,000 $3,560 $33,080
DME Dome 7531.1 ft (9.5m)
15.6 ft (4.75m)
764 sq ft (71m2)
109 85 96 $13,840 $11,520 $17,400 $5,000 $47,760
DME Dome 11039.3 ft (12m)
19.7 ft (6m)
1216 sq ft (113m2)
174 135 153 $21,200 $15,360 $22,200 $7,920 $66,680
DME Dome 15046.0 ft (14m)
28.7 ft (8.75m)
1658 sq ft (154m2)
237 184 207 $28,800 $18,560 $29,100 $9,600 $86,060
DME Dome 30062.3 ft (19m)
31.1 ft (9.5m)
3046 sq ft (283m2)
435 338 381 $51,920 $26,400 $50,700 $18,720 $147,740
DME Dome 50085.3 ft (26m)
42.6 ft (13m)
5544 sq ft (515m2)
792 616 693 $76,400 $57,600 $75,000 $29,800 $238,800
DME Dome 70098.4 ft (30m)
49.2 ft (15m)
7599 sq ft (706m2)
1086 844 950 $100,000 $65,280 $90,000 $39,600 $294,880
©1995-2013 Digital Media Etc., Inc.
DOME SPECS & PRICING Purchase Pricing
DescpitionExternal Height
External Height
Sq. floor area
Standing Capacity
Seating Capacity Tables
Theater Capacity
Purchase Pricing
Assembly Labor Pricing
Custom Slipcover Pricing
Flooring Purchase Pricing
TOTAL PURCHASE PRICING
DME Dome 3020.6 ft (6m)
12.6 ft (3.85m)
323 sq ft (30m2)
46 36 40 $15,960 $2,640 $7,800 $9,600 $36,000
DME Dome 5026.2 ft (8m)
13.1 ft (4m)
538 sq ft (50m2)
77 60 67 $23,200 $6,000 $11,000 $15,800 $56,000
DME Dome 7531.1 ft (9.5m)
15.6 ft (4.75m)
764 sq ft (71m2)
109 85 96 $30,100 $8,160 $17,400 $21,100 $76,760
DME Dome 11039.3 ft (12m)
19.7 ft (6m)
1216 sq ft (113m2)
174 135 153 $43,700 $10,880 $22,200 $30,700 $107,480
DME Dome 15046.0 ft (14m)
28.7 ft (8.75m)
1658 sq ft (154m2)
237 184 207 $66,150 $14,080 $29,100 $40,600 $149,930
DME Dome 30062.3 ft (19m)
31.1 ft (9.5m)
3046 sq ft (283m2)
435 338 381 $110,550 $20,800 $50,700 $71,800 $253,850
DME Dome 50085.3 ft (26m)
42.6 ft (13m)
5544 sq ft (515m2)
792 616 693 $215,700 $50,880 $75,000 $121,700 $463,280
DME Dome 70098.4 ft (30m)
49.2 ft (15m)
7599 sq ft (706m2)
1086 844 950 $314,900 $58,560 $90,000 $179,200 $642,660
©1995-2013 Digital Media Etc., Inc.
ADDITIONAL COST & DOME FEATURES
Crane and a telescopic, self-propelled aerial platform for DME Dome 150, DME Dome 300, DME Dome 500, DME Dome 700
Décor, HVAC, Audio, Video, Lighting, Experiential/Technology within the structures
Forklift for loading/unloading Dome Structure
ADDITIONAL COSTSPermitting Fees
Media Space - costs based on location
Transportation of Dome Structure - cost based on Dome Size and Program Location
Stands, racks and membrane covers protecting the structures‘ elements during transportation and storage
Reinforced steel framework - hot-dip galvanized inside and out and powder coated white
Exclusive plywood floor system, with anti-slippery layer, on an upraised steel frame with the leveling system
White PVC 3-layered membrane, opaque / blackout type
DOME FEATURES
Transparent PVC membrane front
Safety glass doors equipped with anti-panic locks
Steel stakes used for anchoring or ballast for the structure (placed underneath the floor)
©1995-2013 Digital Media Etc., Inc.
UNLIMITED INTERACTIVITY digital displays…mobile devices…online… what do they all have in common?
They’re all engagement (ROI) options capable of being integrated to support your overall brand strategy. The options are truly unlimited.
©1995-2013 Digital Media Etc., Inc.
Touch & gesture interaction Scent emissions Mobil interactivity (QR code,
SMS text, apps) Social networking (Facebook,
Twitter, YouTube, etc.) Data capture Customized Branded Kiosk’s Street teams/collateral
CONSUMER ENGAGEMENT OPTIONS:
Total immersion environments 360º branded experiences Full motion 2D & 3D animation 3D holographic projection Virtual reality Motion capture (MOCAP)
©1995-2013 Digital Media Etc., Inc.
©1995-2013 Digital Media Etc., Inc.
Let’s get the brand in the hand of the consumer…
Experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.
While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, our experiential marketing immerses the consumers within the product by engaging as many other human senses as possible.
©1995-2013 Digital Media Etc., Inc.
Our experiential marketing encompasses a variety of marketing strategies from individual sampling to large-scale stunts such as the following:
Brand Ambassadors / Street team sampling Mobile Marketing Tours Sampling Programs Trade Shows / Convention Product launches Promotional Models Fashion / Print Models Hosts / Emcees Publicity Stunts / Flash Mobs In-store product Demonstrations Nightlife Promotions Guerilla Projections Street decals / Placement Secret Shoppers Costumed Characters Pop-Up Domes
©1995-2013 Digital Media Etc., Inc.
case studies
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Koozie Customizer
Where: Nationwide US
When: August 2011
Overview: An original mobile application for Coors Light that allowed the company to collect data from consumers and provided the user the opportunity to create his very own custom beer koozie containing Coors Light’s logo.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Capital One Cup
Where: All over the US
When: December 2011-April 2012
Overview: Mobile solution for brand ambassadors to activate, check in, and track participation in a mobile tour for fun, physical and digital interactive at NCAA games.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Sonic Claw Game
Where: Los Angeles (Hollywood)
When: December 2011
Overview: World’s largest interactive architectural light mapping claw game for Chevrolet Sonic, with an oversized joystick, and hyper realistic animation.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: JP Morgan Kiosks
Where: US Open New York
When: August – September 2011
Overview: Custom interactive kiosks at the US Open highlighting the JP Morgan’s services. Kiosks so successful that client purchased them for their corporate offices after the campaign.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Sabor a otro nivel
Where: Nationwide US
When: October 2011
Overview: Multilingual mobile app with data capture and survey for Dr. Pepper consumers.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Roulette & Spot the Differences
Where: Nationwide US
When: March-September 2010
Overview: Mobile applications to engage customers at night clubs in a fun an interactive way. Used in 26 cities all over the USA.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Selects Offers
Where: Mobile (app store)
When: October 2010
Overview: Mobile application where customers could access to the American Express offers. Customers were able to find the best discounts, including GPS.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Touchscreen Games
Where: Cromwell
When: June 2011
Overview: Multiple touchscreen games for Travelers: 1) Puzzle game where participants needed to drag and drop pieces of a car or house to build it. 2) Save the objects with the iconic Travelers’ umbrella in a race against the clock to save as many houses, cars and valuables as possible.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Disney Karaoke
Where: Los Angeles
When: June 2010
Overview: Karaoke game, where participants had to record a video, singing the song that was display on the screen and they could share their video on Social Networks such as Facebook, Twitter and My Space.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Polar Bear Race
Where: Canada
When: February 2010
Overview: Motion sensor multiplayer game with polar bears swimming to win the race. Players where given “polar hands.” 4 and 8 player versions.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Home Run Challenge
Where: Chicago, Milwaukee and St. Louis
When: April-December 2011
Overview: Interactive baseball game blending the best in graphics and motion capture technologies. Fans got to try their hand at hitting virtual pitches using a baseball bat.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Cooler Setup
Where: United States
When: October 2010
Overview: A touch screen application for users to drag and drop Red Bull cans onto the shelves and place them for maximum product positioning.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Pumagility
Where: Los Angeles, Chicago and New York
When: November 2011
Overview: Kinect motion game for Puma. Deployed to several malls across the country.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Stagecoach Adventure
Where: Staples Center (LA)
When: June 2011
Overview: Multiplayer Advergame with 4 game modes. Participants use reins to guide the Stagecoach and buttons to collect items. 3 different scenarios: Past, Present, Future.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Virtual Paint Wall
Where: Indianapolis (Super Bowl)
When: February 2012
Overview: Taking Bacardi bottles, mobile, & WiFi technology, we created a virtual paint activation where brand ambassadors could each "throw" virtual paint onto the wall to reveal brand messaging.
©1995-2013 Digital Media Etc., Inc.
Campaign Name: Rizzoli & Isles
Where: New York
When: July 2011
Overview: An interactive window crime scene game, where consumers are tasked with helping detective Jane Rizzoli and medical examiner Maura Isles to solve a murder case.
©1995-2013 Digital Media Etc., Inc.
Let’s talk.Christopher Quirin
Managing Director
New York Studio / East
M # +1 646-715-5219
Skype: christopher.quirin