dmsso 2016 - tell your story online by abbey oladapo @digital garage
TRANSCRIPT
#DigitalGarage
Tell Your Story OnlineImproving your digital presence
#DigitalGarageWelcome to the Digital Garage
Build a consumer-friendly
website and make it shine
across all devices
Manage your presence on Google and improve your
visibility
Boost your social presence and tell
your story through content
Today’s session is about telling your story online…Key aims of this session
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#DigitalGarage
The Digital Economy in the UK
#DigitalGarageUK customers are some of the most digitally
active in the world
Percentage of people who buy things online at least once a month
When it comes to buying online the UK is the global number 1
#DigitalGarageSmall businesses with a strong web presence
2xfaster growth than
those with minimal or none
number of new jobs created
more likely to sell outside their immediate
region
Sources: Lord Young 2013, McKinsey 2011, BCG 2014
2x +50%
#DigitalGarageRecognise the opportunity
Source: Lloyds Digital Business Index 2014
of small businesses
and charities have
a website
50%
of those provide anything more
than basic company
information
23%
are not taking advantage of the growth opportunities of
the web
88%
#DigitalGarageWays to have a presence online
Your own website
+ full control of your brand: domain, hosting, messaging, content
+ opportunity for multiple pages and functions
+ quick to set up+ often free or low cost+ can be hosted in places
which provide access to much bigger audiences
Other web platforms
Advantages
Downsides
- harder to create and probably more costly
- less control of your brand and functionality
#DigitalGarageCreating a website
Two key steps:
#DigitalGarageTop 5 tips for building a successful site
Make the content simple and easy to digest.Break up long paragraphs and use bullet points
Identify a website’s purpose / goal
Make sure your site loads quickly.g.co/pagespeedinsights
Strong calls to action.‘Buy now’, ‘Subscribe’, “Download our guide
Make mobile a priority.Optimise for different devices. g.co/mobilefriendly
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#DigitalGarageDoes your site shine across all devices?
Have you seen what your site looks like on mobile?
g.co/mobilefriendly
#DigitalGarageMobile design for success
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Prominent Calls to Action
Clear navigation links
Streamline form fills
Don’t make users pinch and zoom
Keep menus short & sweet
#DigitalGarage
Key takeaways for building your own site
Identify your website goals to improve usability for your
customers
Visit g.co/mobilefriendly
to see if your website is mobile friendly
Find certified developers to help build your website
google.com/partners
#DigitalGarage
Your own website
+ full control of your brand: domain, hosting, messaging, content
+ opportunity for multiple pages and functions
+ quick to set up+ often free or low cost+ can be hosted in places
which provide access to much bigger audiences
Other web platforms
Advantages
Downsides
- harder to create and probably more costly
- less control of your brand and functionality
Other ways to have a presence online
#DigitalGarageOther ways to have an online presence
Marketplaces
Social platforms Blogs
Local directory /
Review sites
#DigitalGarage
89% of the UK population is an active internet user with 38 million people actively using social media. Users spend on average 1hr 36m per day.
The UK lives on Social
30-33m UK users (46-50%
of the UK’s population)
15m UK users (23% of the UK’s population)
41.5m UK users (87%
of UK’s population)
19m UK users (29% of the UK’s population)
#DigitalGarageStart with your audience
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Where are they?
What do they do?
Who do they follow?
Ask yourself the following questions:
#DigitalGarageFinding your followers
Influencers will become your vocal advocates, use them like a fan club;
Here are some tools to help you find your potential followers:
● Twitter search and lists● Google search● Blog search and lists● Recommended subscribers on YouTube● Followerwonk● Tweetreach● Buzzsumo
#DigitalGarage
Tips for writing a social media bio
Keep it relevant & talk about your businessLimited number of characters. This should be short and straight to the point. Talking about what your business does. Make sure you use some of your keywords around your business.
Keep it clear & consistentRegularly update your branding e.g seasonal / products. Keep it clear, they have to ‘get it’ instantly
Show your personality & Have funBe honest and make sure everything you say in your Bio is true.
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#DigitalGarageThe power of YouTube
In 2014 Digital overtook TV as the primary source of media consumption in Britain
Mobile is the key driver to this category - 45% of all videos viewed online are through tablet or Mobile device.
Be a Thought LeaderCreate educational videos that offer genuine value to users, no need to sell.
Create shareable contentViewers are more likely to share a video that elicits a strong emotional response.
Identify potential collaboratorsResearch popular YouTube creators who share your target audience.
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Source: eMarketer, March 2014
#DigitalGarageGoogle My Business
#DigitalGarageHow do you look on Google?
#DigitalGarage
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Go to google.com/business
Claim your business listing
Complete your business profile
Be found on Google
#DigitalGarageSummary (your 4 things to do today)
Book a sessiong.co/newcastlegarage
Make it mobile friendlyg.co/mobilefriendly
Manage your presence on Google
google.com/business
Is it mobile friendly?
Have you claimed your listing?
NO
NO
NO
YES
YES
YES
Do you have a website?
Get tips from expertsg.co/creatoracademy
Have you considered online
videoNO
#DigitalGarage
Learn more: g.co/digitalgarageShare your story: goo.gl/LX7ky6
Thank You!
Slides: goo.gl/FeGrYo
#DigitalGarage