does your brand need innovation or growth?
TRANSCRIPT
Does Your Brand Need Innovation or Growth?
By: Anthony J James LinkedIn Agency Publisher of the Year, Asia Pacific
LinkedIn: https://au.linkedin.com/in/ajjames Twitter: @ajinnovator
IT'SOFFICIAL-Innova(onisthemostIMPORTANTandOVERUSEDword(inAmerica)claimedWired,probablyworldwide(ifyouaskme).
Itisabuzzwordthatseemstogoinandoutoffashion.Todayitiss(llthemantraofmanybrands.Therearecountlessconferences,blogs,ar(cles,awardsandhack-a-thonsdedicatedtoinnova(on.Manycompanieshavesetupinnova(onlabstoencouragetheiremployeestocomeupwithideasortobuildandtestconceptsin-house.Andthebigendoftownbrands--thinkApplevSamsungvGoogle--jockeyforthecovetedinnova(on(tle.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
Inmyrole,Icancon(nuetoevangeliseinnova(on,orIcantryandmoveitfrombuzzwordtoacultureingrainedwithinatruefocusonfindingsolu7onstotheproblemsworthsolving.Todothisitneedstobedemys(fied,talkedaboutinsimpleterms,inwaysthatarenotonlyunderstandablebutdemonstrable,andmostimportantlyencouragedwithintheagencymodel.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
AquickGooglesearchwilluncoveraplethoraofdefini(ons,fromeconomiststoauthors,bloggers,CEOs,CIOs,CTOstoconsultants.Youwillalsofindendlessvaria(onsoftheword.Herearesixcommonlyuseddefini(ons:
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
• Front-endInnova<on,IhavebeenalongstandingmemberofthisLinkedInGroup.It’sbeendefinedastheprocessofmakingsenseofinsightstoiden(fyneedsandopportuni(esthatwillthenleadtothecrea(onofideas,conceptsandprototypes-someofthembeingdevelopedfurthertocons(tutethefinalinnova(on.
• YoumighthaveheardaboutEfficiencyInnova<on,whichisaboutcrea(ngaprocessthatincreasesefficiencyforboththeconsumerandthecompany(thinkaboutAmazon’sdistribu(onprocess–andnonotdrones!).
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
• Disrup<veInnova<oncurrentlyoneofthetop-trendingbuzz-phrasesatthemoment.Youcanreadmyinterviewswithsomeofthebestthinkersinthisspacehere.Thisistheno(onthatcrea(ngsomethingcompletelynewwillradicallychange(ordisrupt)theenvironmentinwhichitoperates.Thisisthetypeofinnova(onthatmanybelievecanrevampanen(remarketorcategory-thatcouldchangethewaypeopleinteractwithaproduct,serviceorbrand-thatcouldinfluencebehavioursandinspiretrends,butthatcouldalsochangethewayacompanyoperates.Disrup(veinnova(ondoesnotalwaysmeetaneed,butsome(mescreatesone.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
• BreakthroughInnova<onbringsanewvalueproposi(ontothemarketandisaboldmovemadebyabrandthatwantstobreakawayfromthestatusquo.Itusuallyappearstobetheoneandidealsolu(ontoanexis(ngneedorprobleminthemarket.
• CoreInnova<onisaboutintroducingchangetosomethingthatalreadyexistsandthatthebranddecidestocapitaliseon.Itisaninnova(onthatwillsitattheheartofthebusinessofferingandwilleitherbringimprovementstoanexis(ngproductorservice,oraKractnewusers.
• ThenthereisSustainedInnova<on,whichreferstoabrand’srealcommitmenttochange.Thisrequiresastrongandrelevantculture,aswellasemployeeswhoareac(velyinvolvedinthecrea(on,sharinganddevelopmentofideaswithinthecompany.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
Tome,innova(onencapsulatesalloftheabovedefini(onsandsomuchmore.Sometalkaboutinnova(onintermsofrequirements,othersintermsofoutput(disrup(on,breakthrough,transforma(on).IfindmoreanmorewhenImeetwithclients,Italklessaboutinnova(onandmoreabout
businesssolu(ons:
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
Businessneedstothinklessaboutpu]ngalabelontheirinnova(on,andfocusondeliveringbrilliantsolu(onstomeettheirclients’problems.Istronglyassociateinnova(onwithcollabora(oninvolvingawiderangeofstakeholders,crea(vethinkersandtechnologists.Themostsuccessfulcollabora(onsbringtogetherawideanddiverserangeofpeople-from,clients,consumersortheusers-audience,industryexpertsandeventrend-spoKers-tomakesurethefinalsolu(onisnotjustanideaforanideas-sake,butisdeeplyrootedinconsumerneeds.Ul(matelydeliveringgrowthforthecompany.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
Innova(onshouldbefun,open,genuine,some(messmall.Itneedsopenmindsandcollabora(on.Itdefinitelydoesnotneedalabel.Themostimportantthingisthatbusinessesrecognisetheneedforitandthenexperimentwiththeboundariesandwhattheyfeelcomfortablewith.
Forbrands,youragencies-therightagency-canplayabigroleinbringingfresh,crea(ve,newperspec(vesbuildingrealgrowthnotjustawareness.JustsayYEStoinnova(onratherthanspendingthe(meonanotherbrief.Ipromiseyouyou’llgettoabeKerplace.
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator
Does Your Brand Need Innovation or Growth?
By: Anthony J James LinkedIn Agency Publisher of the Year, Asia Pacific
LinkedIn: https://au.linkedin.com/in/ajjames Twitter: @ajinnovator