don zaal b 13.15 13.45 bol.com menno vis
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Master Data Management prerequisite for fast growth
Menno Vis21 March 2013
Who am I?
Menno VisHead of Software Development Department
Famous in Holland!
Number 1 online shop in NL; growing fast in B(books, entertainment, electronics & domestic appliances, toys & baby, kitchen & cooking, health & beauty, pets, gardening, DIY)
One of the best visited websites in NL
Competition:• International
e-commerce companies• Local stores
A short history
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2 11 18 26 3551
71
107
171
224
268
304
355
Revenues bol.com in Mio EUR Omzet in Mio Euro
Born in 1999
Grown very fast
Our mission
Part of Aholdsince 2012
From media to department store1999 2000-2003
2004-2008
2009-2010 2011 2012
Books
Entertainment
Electronics
Toys
2nd hand Digital reading
Small Appliances
Appliances
Plaza
Baby
Cooking & Dining
Belgium
New
bus
ines
s &
cha
nnel
sN
ew c
ateg
orie
s
Mobile 2.0
Health & Beauty
Inte
rnati
onal
expa
nsio
n
Bol.com in België
75% Vlamingen kent bol.com300.000 Belgische klanten (x2 vs 2011)NPS in Belgie is hoger dan NPS in Nederland
Sometime early 2010…
– Bol.com growing fast– The completeness
and correctness of our product data had to be improved
– The time and effort required to add content information from new suppliers should be decreased
– A need for flexible, robust and scalable processes and tools
2010 New Catalogue Project
Start working with…
Objectives of NCA
• Scalability (to be able to manage >25M products)
• Improve onboarding suppliers
• Enhance content data quality by advanced technology
• Provide (much) more functionality needed on short or long term
• Higher level of automation
High amounts complexity10M+ (growing to 25M)
Average no. of attributes per product: 250+ (and max 1000)
100+ automated supplier connections
50+ users
10+ product groups
TalendETL
STEPProduct & Content
POSOffersysteem
Pricing & availability
DHPCDatahub
WSPWebshop
Supplier A
Supplier B
Supplier C
Supplier D
STEP is key component
MDM for bol.com
STEP 5.2Import Mgr / Data
Quality
MMP / Manual
Activities
Exports to Other
Systems
Characteristics of [email protected]
• STEP (by Stibo Systems) is the content system for bol.com
• Most content is provided by many suppliers in a fixed format. This is loaded automatically into STEP as supplier data.
• The supplier data is automatically translated and transformed into – for bol.com – relevant information: bol.com content.• Match; Make; Promote
• Bol.com content can/will also be enhanced manually. Wizards are created to support this.
• The bol.com content is hence the 'best' content (“Master Data”)
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Many Suppliers
Import Mgr / Data Quality
Retrieve Data (via FTP)
Process Data (via Talend)
STEP Import Manager
STEP Data Quality Module
Supplier Product Info; ready for MMP
Match and Make first step of MMP
Match & Make
Step 1
Promote Approve
MMP is required to transform supplier data into bol.com content.
• The process starts with Match & Make
Promotion is the second step of MMP
Match & Make Promote Approve
Step 1 Step 2
• The process starts with Match & Make• Afterwards the promotion process is initiated
Match, Make & Promote in 3 sub steps
Match & Make Promote Approve
Step 1 Step 2 Step 3
• The process starts with Match & Make• Afterwards the promotion process is initiated• It ends up with an approval of the object(s)
Now we have the ‘golden bol.com product’ (Master Data)
Manual activities•Next to the automated processes we can also enhance the data manually.
• Splitting and merging wizards have been developed to support all business rules
Results
• Time reduced for adding a new product category
• Time reduced for adding (new) automated supplier content
• Increased fulfillment rates • Less order cancellations • Improvements to bol.com Plaza
(marketplace) made possible
The future
• We are finishing the implementation of STEP MDM for all other remaining product groups
• We will work on templates, standards and other tools to automate product information management further
• We will continue to grow the STEP MDM solution and enhance the data model further.
• bol.com will continue to invest in the relationship with Stibo Systems in order to have our requirements included in new releases of STEP MDM
ConclusionThe MDM journey doesn’t stop.
Growth leads to new challenges.
STEP by Stibo Systems will help us to make this journey.
Thank you