Colleen Wormsley Marketing Intern Summer 2012

WHAT I DID THIS SUMMER 1.  Marketing Support for The Hunt Campaign 2.  Marketing Support for Thumb Wars Campaign 3.  Marketing Support for Give a Spit Campaign 4.  Rachel Crow Event Planning 5.  Created Marketing Pitches 6.  Established a Relationship With A New, Big Marketing Partner 7.  Researched Member Incentives 8.  Created a Strategy to Reach More “Old People” 9.  Contributed to the Facebook Category of the Do Something Award

Nominees 10.  Ongoing projects

MARKETING SUPPORT THE HUNT

•  DailyBreak.com Challenge •  Donated PSA space

•  Oklahoma City CW affiliate (aired the PSA 32 times)

•  Madison Wisconsin CW affiliate (aired the PSA 13 times)

•  Elmira CW affiliate

Aired the PSA 42 times!

Acquired 626 new members!

•  THUMB WARS

•  iDriveSafely.com •  Blog post, Facebook,

Twitter, Tumblr, Pinterest

•  DriversEd.Com •  Facebook, Twitter

MARKETING SUPPORT 530,552 muvs!

•  GIVE A SPIT

•  Wrote a proposal that awarded DoSomething.org 30+ free ad placements in college newspapers throughout the country for the “Give a Spit” campaign

MARKETING SUPPORT

•  Secured event locations •  Acted as a liaison

between DoSomething.org, Rachel Crow’s team, and the point person at the venue

•  Pitched local press •  Created a wrap report

RACHEL CROW EVENTS

Isn’t she awesome?

•  Created a research doc and marketing suggestions for Fandango, GrubHub, National Honor Society, and Student Council

CREATED MARKETING PITCHES

DAILYBREAK.COM NEW EVERGREEN MARKETING PARTNER

•  Challenge for The Hunt •  Over 10k people completed

the challenge •  4182 visited The Hunt page •  626 signed up, 15% conversion

rate •  Great reviews for the game!

•  Upcoming Generic DoSomething.org Challenge for member acquisiton

•  Upcoming Vote Up or Shut Up Challenge

INCENTIVES RESEARCH CREATED A DOC OF MEMBER INCENTIVE IDEAS. SOME INCLUDE:

•  Exclusive Content (Ex: Sign up to see Harry Shum’s thumb dance) •  Online Subscriptions (Netflix, Hulu+, Spotify Premium •  App downloads •  Customizable “Elf Yourself”-type experience •  Free food coupons (Ben & Jerry’s, GrubHub, etc) •  Gift card for free textbooks (Chegg, Barnes & Noble) •  Bedroom/Dorm makeover •  Free tickets to an amusement park •  Report back photos in a cool place (ex: Times Square, Six Flags) •  Star in a DoSomething.org PSA

OLD PEOPLE RESEARCHED WAYS TO REACH MORE “OLD PEOPLE” WHILE STAYING ON BRAND:

•  Pinterest •  49.5% of users are 25-44 •  50% of Pinterest users have kids •  68.2% are female

•  Make “mom-friendly” boards •  National Honor Society & Student Council Advisors

•  Talking about featuring DoSomething.org in the Leadership for Student Activities magazine

DO SOMETHING AWARDS •  Researched and chose the celebrity nominees for the

Facebook Category •  Reached out to fan sites of nominees to encourage

voting

ONGOING PROJECTS •  Created a list of marketing partner benefits •  Created a list of creative marketing ideas •  Created a list of virtual world sites and pitch them •  Worked on the Culture Book •  Helped create the job description for the Campus

Coordinator position and interviewed candidates •  Marketing newsletter

•  Researched current events in marketing and presented to the marketing team every week

Cool Things I Got To Do As AN Intern

•  Pitch an idea to the President of Weight Watchers •  See the former VP of Marketing for Apple speak •  Go to a Do Something Awards meeting at VH1 •  Eat lunch at the Google office •  Run the office & @DoSomething Twitter account for a

week •  See Beyonce live!

This is how I felt on my last day.