Transforming email marketing for Magento users

@dotMailer @Magento #emailmarketing

145 billion emails sent per day

Retailers single most important

form of customer

communication

34% of email users access their

email through their mobile

device

Everybody is reading email

Shopping Cart Traffic

Email, 56.80%Direct, 17.90%

Search, 10.30%

SEM; 4.80%

Link; 4.30% Social Media; 1.70%

EmailDirectSearchSEMLinkSocial Media

@dotMailer @Magento #emailmarketing

What are the biggest email marketing challenges you face in the next 2 years? – Forrester

Increasing open and click-through rates

Managing email frequency and cadence

Leveraging segmentation

Leveraging dynamic content

Integrating email with other channels

38%

38%

43%

50%

57%

@dotMailer @Magento #emailmarketing

1. Increase Upsell and Cross Sell Opportunity

2. Identify your most valuable customers

3. Higher customer retention

4. More targeted marketing content

5. Clearer targets for your marketing initiatives

6. Increased ROI on marketing campaigns

7. Detailed reporting

7 Ways You Can Benefit from a 360-degree view

@dotMailer @Magento #emailmarketing

SegmentationPersonalisationAutomation

“Email marketers estimate

30% of email revenue derives

from targeting to specific

segments”

Intelligent Email Marketing that Drives Conversion, 2012

Increase sales and engagement

Relevant communications

Increases open and click through rates

Reduces unsubscribes

Increased ROI

Increased return on relationship

The advantages of segmenting your email lists

@dotMailer @Magento #emailmarketing

“61% of consumers say they feel

better about a company that

delivers custom content, they are

also more likely to buy from that

company”

Forbes, 2013

Personalisation vs Dynamic content

Uses values that already exist in your database, e.g. a contact’s name, hometown, or birth date

Changes pre-created content

in a recipient’s email

campaign, based on database

rules

Uses blocks of HTML, not

elements from the database

Only 1 email needs to be sent,

that may render in dozens of

different ways

Creates a customised

message for each recipient of

your email campaign

@dotMailer @Magento #emailmarketing

“Triggered emails have 50%

higher open rates than non-

triggered emails”

KISSmetrics, 2013

Welcome email

Reorder or order reminder emails

Birthday or special occasion emails

Abandoned cart emails

Abandoned site browsing

Triggered Emails You Should Be Doing

@dotMailer @Magento #emailmarketing

Data is Key – Your campaign is only as good as your

data

Don’t treat them all the same – Segmentation is key

Dynamic triggered emails – Automated, personalised

and revenue generating email campaigns

Design for mobile devices – When you are creating

your email messages, you need to design them for

mobile devices

Key Tips

@dotMailer @Magento #emailmarketing

dotMailer Clients

@dotMailer @Magento #emailmarketing

Demonstration:

dotMailer’s integrated solution.

@dotMailer @Magento #emailmarketing

Any Questions?

Jonny DixoneCommerce Channel Manager

jonny.dixon@dotmailer.com