dotnetnuke sxd & social applications€¦ · augmented reality . defining social ambient...
TRANSCRIPT
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SxD & SOCIAL APPLICATIONS
Ryan Martinez DotNetNuke
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Who am I
Ryan Martinez
Senior UI/UX designer
Creative Director / UI; Spincaster
UI/UX instructor; CATO
Twitter: OrillieaDesign
Email: [email protected]
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Sharing Ideas
New & evolving industry
Research based
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Agenda
Defining Social – What is it, Why you should consider it
Designing for Social Media – Social Interaction Design (SxD) – Some tools of SxD
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Defining Social
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Defining Social
Social Media
Social Interaction Design
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Defining Social
Your Social Application
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Defining Social
What’s the big deal? – Outbound marketing only ?!! – Paradigm shift in market – Collaborative potential
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Defining Social
Why consider a social application? – Necessity – Look at not too distant past
Ubiquitous computing Pervasive computing Augmented reality Ambient Intelligence
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Defining Social Ubiquitous Computing
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Defining Social Pervasive Computing
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Defining Social Augmented Reality
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Defining Social Ambient Intelligence
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Defining Social
Why care about these concepts? – No longer isolated computing
Extreme HCI exposure – Extreme desire to reconnect to humanity
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Defining Social
We are social beings – Socializing for ages – Grow and Learn – Making connection – Collective goal
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Defining Social
Mind Blowing potential of Social Applications – Power of Social – Unlimited Resources (online) – No Geographical Limitations
More Qualified People
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Designing for Social Media
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Designing for Social Media
What’s the problem? – Old HCI approach
Image courtesy of the Atlantic : http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lonely/308930/
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Designing for Social Media
What’s the Solution – New approach to researching & designing
social applications
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Designing for Social Media
Old HCI approaches – Technology Design – Genius / Engineered Design – Activity Based Design – User Centered Design (UCD)
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Designing for Social Media
UCD – Focus on End User – How
– Outcomes
Context
Content
Users
Concept by Peter Morville: http://semanticstudios.com/publications/semantics/000029.php
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Designing for Social Media
UCD; where it falls apart
– Focus on End User instead of collective user – What about social interaction?
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Designing for Social Media
Craftsman Approach
– UCD + Activity Design
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Designing for Social Media
Revised UCD
Context
Content
Users
Concept by Peter Morville: http://semanticstudios.com/publications/semantics/000029.php
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Designing for Social Media
Craftsman
Context Users
Concept by Peter Morville: http://semanticstudios.com/publications/semantics/000029.php
Relationships
Communication
Social activity
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Designing for Social Media
Content
– Social Objects – Social Object vs Relational Networks
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Designing for Social Media
Context
– User Value – Business Value – Observe real world
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Designing for Social Media
Known Established Models
– Publisher – Member – Contributor – Product / Customer Service
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Designing for Social Media
Users
– Identity – Activity – Relationships – Privacy – Groups – Communication & Collaboration
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Designing for Social Media
Users ► Identity
– Evolution of Social Online Social Self
– Solution: Profile Page
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Designing for Social Media Users ► Identity
– Profile page should show activity & persona meta info.
– Not necessarily together ( flickr )
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Designing for Social Media
Users ► Identity
– Activity
– Contributions / likes
– Comments
– Rating
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Designing for Social Media
Users ► Activity & Social Interaction
– Passive
– Active
Anonymous
Named
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Designing for Social Media
Users ► Activity & Social Interaction
– Activity Stream ( Journal )
Changes over time
Filterable
Addictive
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Designing for Social Media
Users ► Relationships
– black & white vs. fluid
– 2 levels of relationships
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Designing for Social Media
Users ► Relationships
– 3 friending models:
Asymmetric
– Add / confirm
Symmetric
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Designing for Social Media
Users ► Relationships
– Blocking Relationships
No notifications please :S
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Designing for Social Media
Users ► Groups
– Evolution of relationships
– 2 Types
Public (3)
Private (1)
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Designing for Social Media
Users ► Groups
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Designing for Social Media
Users ► Communication & Collaboration
– Our Tools:
Blogs ( incl. social micro blogging )
Comments
Forums \ Questions \ Ideas
Wikis
Messages & Notifications
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Designing for Social Media
Supporting Social Interaction – Social interaction is complex;
Determine your goal ( for your community and strategically...business )
Determine your social object Use craftsman approach
– Activity + UCD
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Designing for Social Media
Supporting Social Interaction – It will become a necessity
Growing HCI Desire to reconnect socially
– Support social Convenient Interactions Unlimited resources Unlimited qualified resource
– Equals: Mind blowing potential of collaborative work
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Designing for Social Media
Questions