dots 2016 - andy whitlock, head of brand at lost my name
TRANSCRIPT
![Page 1: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/1.jpg)
![Page 2: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/2.jpg)
©Hurrah For Gin
![Page 3: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/3.jpg)
![Page 4: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/4.jpg)
![Page 5: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/5.jpg)
![Page 6: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/6.jpg)
![Page 7: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/7.jpg)
![Page 8: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/8.jpg)
![Page 9: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/9.jpg)
![Page 10: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/10.jpg)
![Page 11: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/11.jpg)
![Page 12: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/12.jpg)
![Page 13: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/13.jpg)
<emotive video montage of time passing>
![Page 14: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/14.jpg)
25% 60% 100%names names names
![Page 15: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/15.jpg)
1.73m sold 180 countries8 languagesTeam of ~70
![Page 16: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/16.jpg)
![Page 17: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/17.jpg)
“a once in a life-time accident”- Asi Sharabi
![Page 18: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/18.jpg)
![Page 19: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/19.jpg)
“We have to send this book to space”
![Page 20: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/20.jpg)
![Page 21: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/21.jpg)
Stowage location LAB1P2_M1 in Ziplock Bag
![Page 22: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/22.jpg)
![Page 23: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/23.jpg)
![Page 24: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/24.jpg)
![Page 25: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/25.jpg)
![Page 26: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/26.jpg)
![Page 27: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/27.jpg)
Poster GameBook Book
![Page 28: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/28.jpg)
J F M A M J J A S O N D
Purchase moments
![Page 29: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/29.jpg)
J F M A M J J A S O N D
Opportunities
![Page 30: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/30.jpg)
Time
Money
Things!
![Page 31: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/31.jpg)
Time
Money
Things!
![Page 32: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/32.jpg)
Time
Money
(free)
Things!
![Page 33: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/33.jpg)
Editorial Content
‘Give grownups creative superpowers to make magical, meaningful connections with a child’
![Page 34: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/34.jpg)
![Page 35: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/35.jpg)
![Page 36: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/36.jpg)
![Page 37: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/37.jpg)
![Page 38: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/38.jpg)
![Page 39: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/39.jpg)
Things you said you’d never do Things you do
![Page 40: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/40.jpg)
![Page 41: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/41.jpg)
do less spend less
![Page 42: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/42.jpg)
hack > hone > operationalise > optimise
![Page 43: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/43.jpg)
![Page 44: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/44.jpg)
“we love it”
![Page 45: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/45.jpg)
love
![Page 46: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/46.jpg)
![Page 47: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name](https://reader034.vdocument.in/reader034/viewer/2022051520/58ef57e11a28abf72b8b4675/html5/thumbnails/47.jpg)
@andywhitlock