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Intex Technologies (India) Limited

Corporate Presentation

Company Confidential For any query contact Mr. Rajeev Jain ([email protected])- +91-9871516781 1

June , 2017

VISION

• Make Intex a globally respected name

• Improve the quality of life of the people

MISSION AND GOALS

• Focus on customer delight

• Seek technologies and trade leadership

• Ethical practices

• Caring for the stakeholders

• Conducting ourselves as good citizens

2 Company Confidential

Mr. Narendra Bansal is a first generation entrepreneur and a visionary in the true sense He founded Intex Technologies in 1996. His visionary and sharp business acumen has established Intex as a most formidable brand in the Mobile and Consumer Durables segment. He has strengthened the culture of innovation at Intex, explored new markets and extended the brand’s product portfolio and global reach His penchant to build effective and efficient organization has brought Intex to the pole position. He has built a family of 7000+ Intexians He was conferred with the “UDYOG RATTAN AWARD” by the Institute of Economics Studies in year 2016 ,was recently awarded the ‘Empresario Most Inspiring Entrepreneur Awards 2016’ by National INSTITUTE OF Industrial Engineering (NITIE) , an award for distinguished entrepreneurship for 2016 by PHD Chamber of commerce and recently felicitated with prestige CEAMA award ,2016 for “outstanding contribution to the mobile industry” and also recently awarded with best entrepreneur of year 2016 by Exhibit Tech Awards

Mr. Narendra Bansal

CMD

Company Confidential 3

Mr. Keshav Bansal is the “New generation” Director of Intex Technologies. He has been instrumental in driving various marketing and product level Go-To-Market strategies as the Marketing Head. He has implemented several innovative marketing ideas and has catapulted Intex to a preferred consumer electronics brand Keshav has been instrumental in acquiring an Indian Premier League (IPL) Cricket team “Gujarat Lions” for Intex Technologies He has been recipient of many coveted awards including the "Young Entrepreneur of the Year 2013” by NCN Magazine and the “Leadership Award for Business Excellence 2015” by Amity University He has recently received the ‘Young Entrepreneur of the Year 2015’ award by Future of India, the Atal Samman Award 2016, Times Now’s Extraordinaire Award for Young Entrepreneur 2016. Also received the GQ Most Influential Award and Delhiites life style award for the emerging entrepreneur of the year

Mr. Keshav Bansal

Director

Owner, Gujarat Lions,

IPL Cricket Team


Leadership Team

Mr. Atul Jain

Head-Legal &

Compliance

Mr. Satyendra Malik

Head-HR

Mr. Yashpal Soni

Chief Information

Officer

Mr. Mohan Chand

Upadhyay

Head-Import

Mr. Arvind Raina

Head-Service

(Telecom)

Mr. Ashok Agarwal

Head-Manufacturing

Mr. Biju Abraham

Head-Service (CDIT)

Mr. Karmveer

Company Secretary

Mr. Neeraj Rana

Head-Logistics

6

Ms. Ishita Bansal

Product Head - Mobile

Mr. Vivek Vishnu

Chief Digital

Officer

Mr. Jayesh Parekh

Head - CD

Mr. Vishwas Agarwal

Head-International

business

Key Executive Person

Mr. Manish Gupta

Head-Mobile

Accessories sales

Mr. Nitin Goel

Head - VAS

Mr. Vishal Malik

Head-Intex Smart

World

Mr. Pawan Kumar

Head-Consumer

Durables Sales

Mr. Navneet Singh

Head - IT

7

Shareholders

Shareholder

No. 0f shares

% age

Shareholding

Mr. Narendra Bansal 32934679 95.29

Mrs. Alpa Bansal 1432770 4.15

Mr. Keshav Bansal 100000 0.28

Mrs. Kavita Bansal 45000 0.13

Ms. Ishita Bansal 20000 0.06

Mr. Ramesh Ajit Vaswani 15000 0.04

Mr. Sanjay Bansal 6300 0.02

Mr. Sunil Bansal 6300 0.02

Total 34560049 100

8

Founded

Intex Technologies (India)

Ltd.

Introduced Accessories:

― Cabinet

― Key Board

― Speakers

― Web Cameras

― Inaugurated

Manufacturing unit

in Jammu

― Introduced DVD

Players

― Instituted Board managed

Corporate structure

― Introduced LCD TVs

― SAP Implementation

― Introduced Feature Phones

― Inaugurated Manufacturing

unit in Baddi

Journey so far...

1 Rs. Cr 33 Rs.Cr 70 Rs.Cr 183 Rs.Cr 593 Rs.Cr

($ .15 MN) ($4.85 MN) ( $10.29 MN) ($26.91MN) ( $87.21MN)

2015 2016

1069 Rs. Cr 3652 Rs. Cr 6213 Rs.Cr.

( $ 157.21MN) ($537.06 MN) ( $913.68 MN)

Introduced New Products:

― Smartphones

― LED TVs

― Washing Machines

― Mobile Manufacturing Started in India

― Entered the Wearable Segment

― Opened Intex Smart World (Retail chain)

― MWC Shanghai participation

(First Indian Mobile Brand to Exhibit)

― 25 Lac / Month Mobile production in

India Reached

― Became 1st Indian brand to exhibit in

MWC Barcelona

― Foray into International Market

― Smart TV, Automated washing

machine, refrigerator, Air coolers

2012-14

1996 97-02 2004 2006 2007-10


Revenue

Revenue

2017

- Intex introduced Air

Conditioner range

(Inventor split and

Window Ac)

Admirable Brand Equity | Focused Campaigns

National Brand Ambassador

Acquired the Rajkot IPL franchise, Gujarat Lions for a

period of 2 years

This will contribute to the growth and popularity of the

brand on a global stage

National Brand Ambassador for Mobile Phones since 2013

Mahesh Babu, Brand Ambassador

for Andhra Pradesh and Telangana

Suriya, the Brand Ambassador

for Tamil Nadu

Sudeep, Brand

Ambassador for

Karnataka

Regional Brand Ambassadors

Building a Global Brand through Cricket


Madhuri Dixit,Brand Ambassador for washing machine & Refrigerators

Suresh Raina, Brand Ambassador for speaker.

A Score of 8 / 10 for Intex Avatar Mobile Phone on the

Popular Show - Cell Guru aired on NDTV 24*7 & NDTV

India lollipop smart phone by an Indian brand

As per the Annual Survey Conducted by Dataquest : 47th

rank amongst top 200 fastest growing IT companies (both

hardware & software)

• Received top 3 Awards at the Mobility Excellence

Awards 2015* & 2016**

• Received the CMO Asia award for the best use of

Twitter and Social Media in IT industry.

• Received mobility award for consumer durables and

make in India project.

Awards and Accolades

2012 2014 2015 2016

• Innovative Retail Concept of the Year

• Impactful Retail Design & Visual Merchandising for Retail Excellence

in Asia Retail Congress

• Fastest growing Brand in India in the Telecom Sector: World Brands

Summits 2016 in Dubai

• Times Now’s Extraordinaire Award for Brand

• North India Retail summit award for excellence in retail and customer

service

• Intex bags BBC Knowledge Award for Digital Marketing, Rural

Marketing and Customer Service and engagement

*Mobility, the leading Mobile technology magazine – Mobility Excellence Awards 2015

1. The most reputed Indian handset brands

2. Best Speakers

3. Best Firefox Smartphone

http://cellit.in/intex-bags-three-awards-at-mobility-excellence-award-2015/

**Mobility, the leading Mobile technology magazine – Mobility Excellence Awards 2016

1. Best Feature Phone of the Year

2. Most Popular Indian Brand

3. Best Initiative – Make in India Awards

Source: http://mobilityindia.com/7243-2/ Company Confidential 11

BUSINESS & PROCESS EXCELLENCE


Behind the Operations...

Independent Board

Audit Committee

Remuneration Committee

SAP Implementation

In-House Software Development

Forex Risk Management

Capability Building Team

E-Waste Management

CSR Committee


Finance

– FICO Business Planning & Consolidation – BPC

Treasury & Risk

Management - TR

Product Life

Management – PLM

Document Manageme

nt - DMS

Sales & Distributio

n- SD

Material Manageme

nt - MM

Human Resource -

HR

Production planning –

PP

Quality Manageme

nt – QM

Plant & Maintenan

ce - PM

3 – Way Disaster Recovery

Software Defined Data

center

Managed Network – Wired and

Wi-fi

98 % Server Virtualization

Virtual Desktop

Infrastructure – VDI

SAP Hana

Point to Point

connectivity through

Fiber and RF

MPLS Connectivity –PAN India

Internet and server Load Balancing

SAP Implementation (2008) IT Infra Excellence

SAP Modules

Implemente

d

Intex IT

Infra


HP Super Dome Highest Performance server

NSX- Site Recovery manager for Virtual infrastructure

Automation

Video conferencing

Vulnerability and Penetration testing

Near Line and far disaster recovery

Tech-Enabled Decision Support

System

SAP Business

Intelligence – BI

SAP Business

Objects - BO

SAP Hana LIVE

SAP Fiori Apps

SAP Work Flow

VTPT – Vulnerability

and penetration testing tools

Check point Firewall

Hi-Tech

Decision

Support

IT Excellence Plan

2017


Industry Trends


Source: IDC data

Volume in

Millions

Overview: Indian Mobile Handset Market

44

80

104

0

20

40

60

80

100

120

CY 2013 CY 2014 CY 2015

Smartphones 214

180

150

0

50

100

150

200

250

CY 2013 CY 2014 CY 2015

Feature Phones

258 260 254

0

50

100

150

200

250

300

CY 2013 CY 2014 CY 2015

Total Handset Industry


Source: IDC Report dated 29.02.16

Projected Growth: Indian Mobile Handset Industry

Volume in Millions

Value in Rs. Cr /USD Million

CAGR 12%

CAGR 5%


1.60%

3.00% 2.90%

4.40%

6.30%

7.80%

9.20%

11.10% 11.10% 11.60%

12.10%

13.80% 13.70% 14.00%

0%

2%

4%

6%

8%

10%

12%

14%

16%

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Source: Indian Cellular Association dated 18.02.16

India’s Share in the Global Handset Market


Overview of Consumer Durable Market in India

Source: Corporate Catalyst (India) Pvt Ltd dated April,2015

Indian Consumer Durables Market

Key Growth Drivers:

Increasing levels of income and urbanization

Improved affordability of products, with India centric product introductions

Product innovation and availability of new variants of products

TV Penetration in India 60% v/s global average of 89%

Washing machine penetration in India 9% v/s global average of 70%

TV Market in India

Washing Machine Market in India


20210 Rs. Cr

$592.65 MN

$358.82 MN

$2972.06 MN

2570 Rs. Cr $377.94 MN

6180 Rs. Cr $908.82 MN

13050 Rs. Cr $1919.12 MN

$54.41 MN

$179.41 MN

$179.41 MN

INTEX Overview


Company Overview

INTEX

Product Vertical

Mobile & Accessories

Consumer Durable

IT Accessories

Geographic Spread

Retailers/Dealers – 100000+

Distributors - 1600+

Intex Smart World – 100+

Service touch Points – 1500

Modern Trade-3000+ Outlets

International Business

Key E-Commerce Portals

Five Manufacturing Units

Jammu

Baddi

Noida (3)

R&D Centre

New Delhi

Business Solutions

SAP on VPN

Certifications

ISO 9001:2008

OHSAS/CLIO


Intex is the No. 1 Indian handset brand

according to IDC report Q4,2016 dated 13th

Feb,2016

Amongst the first Indian companies to enter

mobile handsets industry in 2007

Source: IDC Q4 2016 data

Mobile Handsets Markets


Samsung,

26%

Transsion,

7.50%

Intex,

7.10%

Lava ,

7.00%

Micromax,

5.80%

others,

46.6%

INTEX Mobile Market Share – India

Company Confidential 24 Source: IDC data

1.10%

3.20%

5.00%

9.10%

10.40%

11.80%

12.70% 12.50%

10.08% 9.80%

7.10%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Key products

Consumer Durables :- IT Products:-

LED TV MM Speakers

Washing Machine UPS, SMPS

Refrigerators Power Bank

Air Purifier Headphone

Air Conditioners Keyboard

First company to introduce Multimedia speakers

Consumer Durables & IT Accessories


Increase in New smartphone user and having huge

inventory of old connected users

Creating complete digital services ecosystem around

Ecommerce, Video, Games, Market place, Content &

utilities deeply integrated in the OS

Encasing multi facet mobile payment solutions

Creating unique advertising solution by mobile

optimizing screen space utilization

Offering multilingual access to the end user to drive

more engagement & stickiness

Building user data analytic engine to drive all the

solutions based on consumer behavior

Value Added Services – Key Drivers


Research & Development


Innovation is the hallmark of manufacturing at Intex

Intex believes in creating customer oriented products with it’s competitive R&D team

Intex has state-of-the-art manufacturing, Product validation & testing facility to support customer oriented

products manufacturing in both India and China.

Intex has Established own Battery Lab for UN 38.3 testing including Human Safety Tests.

Designed In house Automated IMS (Intex Manufacturing Service) for traceability of Handsets, Batteries and

key Spare parts.

Standardization of Key Component (PCBA, LCD, Battery Cell) is aligned with Indian Govt. PMP (Phase

Manufacturing Program)

Launch of new Factory at Greater Noida-Intex Technology Park

Manufacturing Excellence System – MES

In-house Product and Components Reliability Lab

BIS Certification

Smart Check and Interlockin

Automated machines for Screwing and Soldering

100% ESD Compliant facility

All our Mobile devices are google certified

Manufacturing Excellence

28

Feature /Smart Phones

Battery /Chargers

LED TV/ Feature Phones, Keyboard, IT accessories.

Multimedia Speakers

NOIDA A14

PLANT

Manufacturing Operations Overview

NOIDA B26

NOIDA A13

Jammu

Baddi

Capabilities

Feature /Smart Phones

Battery reliability Lab Noida Plant

29

International Markets

Started Exports from India in 2015-16

Doing business in select markets four continents

Present in E commerce, Big Operators and Retail

Chains like Amazon.es, Jumia, mediamart, Vodafone

Africa, Oreedoo etc

Replicating the India growth story of Intex by focusing

on value for money products based on extensive

consumer research in each market

Presently we are exporting approx. 60,000 units per

month in SAARC, Spain, Middle-east, African countries,

Vietnam, CIS


1899 - Plant Employees 1707- ISA employees

Long Service Employees

86 Emp. with more than 10 year Service

31 Emp. with more than 15 year Service

Line Verticals

Support verticals

Human Capital

7000+ Strong team of Intexians

504 - Off Roll employees

Departmental Human Spread of Intex Technologies (India) Limited

2,766- On Roll employees


2,669

3,508

737 689

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Sales Production Service Support

Chart Title

228

148

104

56 33

120

0

50

100

150

200

250

Store & Logistics

F&A HR & Adm Mktg Purchase Others

Chart Title

• Immense export & domestic market potential

• Industry growth fuelled by growing rural market and smart phone users.

• Vast market for value added services.

• Make in India – Domestic Production.

• Fast response time for Technological & Product related changes as compared to international manufacture.

• Strong Brand Image.

• Quick response to market change.

• Diverse Product Portfolio.

• Consumer centric approach, affordability.

• In-house R&D to foster technological advancements.

• Pan India Distribution Network.

• Service network – 907 cities multilingual support.

• SAP implemented in 2008.

• KPMG as a Statutory Auditor Firm.

• E&Y as Internal auditor and IT strategy partner

• Chandrasakaran & associates as Secretarial auditor.

• Limited Global Presence.

• Exchange rate risk.

• Intense Competition with National & International brands.

• Rapid Technological changes.

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

SWOT Analysis


Thank You

39

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