download my spring 2016 portfolio
TRANSCRIPT
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
Amid a large-scale rebranding, Rosenblum Companies tasked us to build a modern, clean site that will serve as the foundation of their new business model.
Rosenblum Companies
Services:Web Design
CollaboratorsShannon Rose Design
Project Completion2016
Websitewww.rosenblumcompanies.com
AccentBrand Yellow
MainBrand Blue
NeutralClassic white
- Establishes new brand direction, modern & elegant with a strong name.
- Mobile-friendly
- Puts new custom “Space Finder” tool as main focus on every page.
- Provides all important business info front and center.
Rosenblum CompaniesC A S E S T U D Y : W E B D E S I G N
D E S K T O P H O M E P A G E
C U S T O M P A G E S M O B I L E L AY O U T
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
Jason Ladanye, a well-known card magician and author who’s performed at world-class casinos and on national television looked to update his aging Flash based site.
The entire site redesign was overseen by my previous employer, Distill Mill. We set to recreate an entirely new brand for Jason that was clean, modern and James Bond-like, without being inauthentic.
My main goal when designing the site to convey the same feeling you get after watching Jason’s performance immediately after visiting the page; awe-inspiring and mysterious. Using a dark color palette does just that; in addition with the tasteful
magician-themed assets like the card suits blended into backgrounds, photos and buttons with rounded edges and pinstripes and fanned-out cards as containers for the tabbed menu and footer.
The final responsive site was designed over the course of several weeks, starting with basic wire framing and user-experience testing before designing and layouts. After some minor adjustments after client review, we moved into finalizing the site.
Card Magic by Jason Ladanye
Services:Web DesignBrandingOnline Store
CollaboratorsDistill Mill, LLC; Development
Project CompletionEarly 2015
Websitewww.cardmagicbyjason.com
AccentRed from playing cards
MainDark grey
NeutralClassic white
- Create a feeling of wonder and mystery just from visiting the site.
- Professional and elegant, not “cheesey”.
- Make press and quotes prominent on main pages.
- Promote users to visit online store.
Card Magic by JasonC A S E S T U D Y : W E B D E S I G N
D E S K T O P H O M E P A G E
S TA C K E D C A R D F O O T E R M O B I L E L AY O U T M O B I L E L AY O U T
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
Nationally reconized dance program with intensives in Saratoga Springs, New York and Vail, Colorado.
SSDI/VVDI
Services:Web Design
CollaboratorsShannon Rose Design
Project Completion2016
Websitewww.ssdiballet.com
AccentSoft Blue
MainDark Grey
NeutralStone grey
- Create a new, modern and fresh look for already established brand
- Mobile-friendly
- Easy navigation for new, existing or potential customers.
Saratoga Summer Dance IntensiveC A S E S T U D Y : W E B D E S I G N
D E S K T O P H O M E P A G E
H O M E P A G E D E TA I L M O B I L E L AY O U T
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
Be Local is all about supporting our neighbours and their businesses to grow our community together. Everything for Be Local, including their website, was locally-sourced.
In a tourist town as busy and as culturally rich as Saratoga Springs, New York, the inspiration for Be Local is clear. The town has always celebrated its rich history and unique, locally owned small businesses. But in the face of growing corporate expansion, Be Local aims to continue to support the community; even going as far as to ensure 100% of the business is locally sourced.
I was contacted in mid-July to take over
the building as it was running behind as the original launch date of August 1st was only about two weeks away. I started sketching out layouts and key ideas right away and from the beginning it was clear -- this one had to be simple.
Given the wide user-base that would be using the site and the short build time, the site is very basic with little bells and whistles, but 110% functional for both existing using looking for new offers and
Be Local Saratoga
Services:Web Design
Project Timeframe2-3 weeks
Project CompletedAugust 5th, 2015
Websitewww.belocalsaratoga.com
AccentBe Local logo red
MainGold from the actual cards
NeutralLight grey and whites
- Simple to use for all customers.
- Large focus on local.
- Light, airy colors; greys and whites.
- Tie-in card-shaped assets to promote pur-chase of actual Be Local card.
Be Local SaratogaC A S E S T U D Y : W E B D E S I G N
B E L O C A L H E A D E R S E C T I O N
M E M B E R S E L E C T I O N - D E S K T O P S I T E
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
I’ve been fortunate enough to have known and collaborated with Truemaster Trimingham, aka DJ Trumastr since my first days in Albany.
I’m even more fortunate to be his art director for his digital media and event marketing for the last year.
A Truemaster show isn’t an ordinary show. The amount of preparation and planning that goes into every single one of his events and weddings is unmatched. I stepped in to ensure his branding and image matched his hard work. It started with designing some event posters and social media assets. But after an afternoon brainstorming session
over his famous coffee, True decided to move forward with his plan to rebrand his entire wedding business. “Say I Tru” was born, and a week and a half later, it had a brand new website.
The site is a simple one page breakdown of True’s offerings and testimonials in a fun, playful way. The entire purpose of the site is to show True doing what he does best, connecting people through music.
Beatshot Music
Services:BrandingEvent MarketingWeb Design
Project Timeframe>1 Month
Project CompletionSpring 2015
Websitewww.sayitru.com
AccentSmooth, popping pink
MainRetro “Blue Note” shades of blue
NeutralLight grey
- Convey Trues message of getting more than just a DJ with Say I Tru, its an entire experi-ence.
- Create an inviting and fun site.
- Fully separate the wedding “Say I Tru” busi-ness from his normal DJ jobs.
- Tie-in Blue Note Record era themed colors and photo overlays
Beatshot Music GroupC A S E S T U D Y : B R A N D I N G + W E B D E S I G N
S AY I T R U H E R O
G E N R E S E L E C T I O N - D E S K T O P S I T E ( O R I G I N A L L O G O S )
518-330-5574 [email protected]
P R O J E C T O V E R V I E WA B O U T
C O L O R P A L E T T E
P R O J E C T G O A L S
A favorite with locals and students alike, Capital Q was in need for a new, mobile friendly site in 2013. Their new site sets the stage for the personality you experience upon entering their shop.
Capital Q Smokehouse
Services:Web DesignBranding
Project Completion2013
Websitewww.eatmypork.com
AccentBrand Yellow
MainDark grey
NeutralClassic white
- Create an online identity and build the brand.
- Mobile-friendly
- Makes ordering process seemless.
- Provides all important business info front and center.
Captial Q SmokehouseC A S E S T U D Y : W E B D E S I G N
D E S K T O P H O M E P A G E
M E N U M O B I L E L AY O U T
518-330-5574 [email protected]
P O R T F O L I O P I E C EA B O U T
C O L O R P A L E T T E
“Been Away” Release Poster
Client:The North & South Dakotas
AccentAged Red
Main“Grandpa’s Chair” Green
NeutralSoft Teal
Selected WorkP O R T F O L I O : E V E N T B R A N D I N G
“ B E E N A W AY ” A L B U M R E L E A S E S H O W P O S T E R - 2 0 1 6
518-330-5574 [email protected]
P O R T F O L I O P I E C EA B O U T
C O L O R P A L E T T E
Holloween 2015
Client:Wild Adriatic, MIRK
AccentOnly a flesh wound green.
MainPumpkin Orange
NeutralVintage distressed grey
Selected WorkP O R T F O L I O : E V E N T B R A N D I N G
H O L L O W E E N 2 0 1 5 E V E N T P O S T E R
518-330-5574 [email protected]
Additional WorkP O R T F O L I O : B R A N D I N G + M A R K E T I N G A S S E T S
W I L D A D R I AT I C “ N E V E R E N O U G H ” E P L AY O U T , 2 0 1 5
A R T I S A N A L B R E W W O R K S L O G O - 2 0 1 6
N O R T H A N D S O U T H D A K O TA S N E W L O G O , 2 0 1 5
W I L D A D R I AT I C / T H U M P G O S P E L
B E AT S H O T M U S I C F E S T , 2 0 1 5B E AT S H O T M A R K E T I N G M AT E R I A L S - M J T R I B U T E
518-330-5574 [email protected]
E X P E R I E N C EP R O F I L E
S O C I A L
P R O F E S S I O N A L S TAT E M E N T
E D U C AT I O N
S K I L L S
2015 - Present
Distill Mill, LLC Lead DesignerFocus in web design, application design, user experience, branding and print work. Responsible web design from concept to final product.
Shannon Rose Design Graphic/UX Designer & Audio/Video ProductionFocus in web design, branding and marketing materials for local and national clients. Custom music production for marketing & video editing.
OOMDODesignerFull-time designer; focus in digital marketing and branding for the automotive industry with ad campaigns,
Enstrumental Co. & Freelance DesignerWork with clients from conception to completion of their project; ranging from websites, logos, marketing materials, social media management and brand identity.
Bachelors of Science in the Music Business, PerformanceThe College of Saint Rose - Albany, New York
High School DiplomaBrittonkill Central Schools - Troy, New York
facebook.com/enstrumentalco
@enstrumentalco
linkedin.com/in/stephenstruss
PhotoshopMuse/XdProTools/Logic
InDesignIllustratorFinal Cut/Premiere
Enstrumental DesignStephen Struss235A Elm StreetApartment #2Albany, New York 12202
Phone518-330-5574
Personal [email protected]
Websiteenstrumental.co Coming Soon
2008 - 2012
2008
2014
2014
2014 - Present
Professional designer specialising
in graphic, web & UX design.
Focused on developing unique user experiences through clean and intuitive interfaces, in both physical and digital mediums.
Stephen StrussG R A P H I C + W E B D E S I G N E R