-
3C -
-
.......................................................................................................................3
...........................................................................................4
.......................................................................................6
...............................................................................................................6
...............................................................................................................7
...............................................................................................................8
&4P............................................................................................9
Product .................................................................................................................10
Price .....................................................................................................................11
Place.....................................................................................................................12
Promotion ............................................................................................................13
4C.........................................................................................................13
.............................................................................................13
.....................................................................................................14
.....................................................................................................16
.....................................................................................................16
4C.................................................................................................17
.............................................................................................17
.....................................................................................................18
.....................................................................................................19
.....................................................................................................20
..............................................................................................................20
.....................................................................................................................21
-
7-eleven
21
3C
3C
3C
(1) 3C
(2) 3C 3C
(3) 3C 4P 3C
3C
(4) 3C 4C 3C 4C
(5) 4C 4C 3C 4C
(6) 3C
-
30
150
3C 1982
1975
3C 1978 150 3C 232
1
3C 2000 2500
3C 30%
70%
3C
3C
3C
3C
1 891 2004..12.20-2004.12.26
-
3C
3C
3C
2
3C
3C
3C
3
3C
3C
3C
2 1998 3C 3 1996
3C NOVA
-
3C
3C
NOVA
70% 3C
3C
3C
4
3C
3C
1978 9 2 1997
5 7 $ 2,122,900,000 3 C
(1)
4 891 2004..12.20-2004.12.26
-
(2)
(1) (1978 )
181
GE
(2) 1981 TSK-102
(3) 1982
(4) 1983 ODMA.P.T
(5) 1985
(6) 1986 SUNBEAM
(7) 1987
(8) 1988
(9) 1990 NOVATREND
(10) 1993 B
ISO 9002
(11) 1994 ISO9001
(12) 1995
(13) 1996 3C 12
-
(14) 1997
(15) 1998 3C 3C 25
(16) 2000 2 9 11
3C 60
(17) 2001 EUPA INTERNATIONAL CORPORATION
NASDAQ
(18) 2003 2005
3 C
1.
3C
2.
(1)
(2)
(3)
(4)
3.3C
(1)
(2)
(3)
(4)
(5)
-
TK-102
1982
OEMODM 1990 NOVATREND
1997 3 C
3 C
&4P
1998 3C 150
3C 70%
OEM 3C
EDMS(Electronic Design Manufacture Service)-
-
3C
(1) 3C 3C
3C
(2) NOVA
4P
Product
(1) 3C
PDA
DVD/VCD LCD
MP3
3C
-
ISO9001 3C
(2)
(3) 3C
Price
(1)
3C
3C
7
(2) 3C 3C
3C
3C
-
3C 3C
(3)
3C
5% 8% 3C
5% 8%
3C
Place
(1) 3C 150
130 150 3-5
3C
3C
(2)
246
1-3
3C
(3) 3C
-
NOVA 6
3C
Promotion
(1) 3C()
()
3C
(2)
12 0
(3) NOVA
3C 3C 3C
4C 3C
4C
(1) 3C
-
OEM
3C
(2) 3C 3C
3C
3C
(E-ICP
3C
578 31.5 37.4
(/) 54 27.8 46.3
() 156 33.3 53.2
(//) 58 20.7 50.0
() 13 46.2 38.5
(//) 75 26.7 37.3
155 27.1 36.8
26 30.8 42.3
144 46.5 26.4
31 38.7 25.8
77 42.9 22.1
() 99 20.2 24.2
68 16.2 26.5
-
(E-ICP)
1344 89 315 196 439 305
3C 28.5 41.6 34.6 23.5 24.8 26.9
43.1 37.1 39.0 40.8 44.9 47.9
(1) 3C3C
3C
3C
3C
3C
3C
3C
(2)
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3C
3C
3C
(3) 3C
DM
-
(1) 3C
3C
(2) 3C 2003
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3C 2004
3C
(3) 3C
7
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3C
-
(2) 3C
3C
3C 3C
3C
3C
4C
(1)
3C
5%
(2)
(3)
(4) 3C
-
3C
3C(
E-ICP) 3C
3C 3C
3C
3C
(1) 3C(
)
(2) 3C
(3) 3CComputer, Communication, Consumer-electronics(/
)Consumer-electronics (/
) 3C
3C
(4) 3C
OEMODM
(5)
3C
-
(1) (EX
) 3C
(2)
3C 3C 3C
3C
3C
3C
(3) 3C
3C 3C
Acer
-
(1)
3C
50
(2) 3C
3C
(3)
3C
3C
3C
3C 4C
3C
-
(1) 2003-08-23 6
(2) DMhttp://www.elifemall.com.tw/index.htm
(3) 3CDMhttp://www.tsannkuen.com/tknews/index.asp
(4) / 2004/11/24
(5) 891 2004..12.20-2004.12.26
(6) 1998 3C
(7) 1996
(8) E-ICP
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