Download - 9 Ways to Create Brand Story
BRAND STORY
“In the factory we make cosmetics; in the drugstore we sell hope”
—Charles Revson, Revlon
Happiest Minds – Confidential
Focus is non-negotiable
Disruptive Tech + HappinessHappiest Minds – Confidential
What's in a name?
Happiest Minds – Confidential
But, majority of top 50 brand names do not describe what the company does
Happiest Minds – Confidential
What's in a name?
What's in our name?
Happiest Minds – Confidential
Our logo symbolism
=
Our Being
Our Belonging
Our Becoming
++
Show …. (a higher) Cause!
Happiest Minds – Confidential
Our Being
Happiest Minds – Confidential
Our Being
Source: Crown Business; December 27, 2011
Correlation between brand’s ability to serve a
higher purpose and its financial
performance
Show …. (a higher) cause!
Happiness - Our higher cause!
Happiest Minds – Confidential
Our Mission:Happiest People.
Happiest Customers. SMILES
haring
indful
ntegrity
earning
xcellence
ocial Responsibility
Our Values:
Happiness is the meaning and the purpose of lifethe whole aim and end of human existence
- Aristotle
Happiest Minds – Confidential
Discussion with GPTW even before launch of the Company
Happiness Manifesto
Brand is not lipstick
Practice Areas
Measurement :• Happiness People Pulse• Touchstones
Happiest Minds – Confidential
TBDTechnologie
s
Analytics
Cloud
Security
UnifiedCommunications
Social Computing
Mobility
BMP & Workflow
Brand is not lipstick
Analytics
Cloud
Security
UnifiedCommunications
Social Computing
MobilityBPM &
Workflow
Brand rituals
Happiest Minds – Confidential
Brand rituals
Happiest Minds – Confidential
Our brand rituals
Happiest Minds – Confidential
Today, I am grateful for……
Create your brand fuel
Happiest Minds – Confidential
Happiest Minds – Confidential
Brand fuel
Chobani’s yogurt to
recipes
Oreck flooring styles to cleaning
Happiest Minds – Confidential
Success Stories
Whitepaper
Articles
BlogsVideos
Our brand fuel
Industry Analysts and Influencers
Our brand fuel
Happiest Minds – Confidential
Tweet your horn!Gamified
Neural Orbit – Our Thought Leadership program
Booster shots
Happiest Minds – Confidential
The Book-Burning Campaign That Saved a
Public Library
Branson blog on InMobi's Tewari goes viral
Be a story teller
Happiest Minds – Confidential
Thank you !
Happiest Minds – Confidential
The journey
continues…
